FEATURED project: TOURISM WEBSITE DESIGN for NON-PROFIT TOURISM BOARD

Riviera Nayarit Convention & Visitors Bureau Web Design & SEO

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about the client

Riviera Nayarit

Riviera Nayarit Convention & Visitors Bureau (CVB) asked our experts to create an information based tourism website design. They are a private, non-profit association representing over 75 hotel members and participating members of the community including businesses and local and state government. Riviera Nayarit’s main objective is to promote and market Riviera Nayarit as a Pacific Treasure; a premiere Mexican vacation destination and convention destination.

getting it right

Project Priorities

The site needed to inspire wanderlust by emphasizing the region’s stunning landscapes, luxury experiences, and diverse vacation offerings to position Riviera Nayarit as a must-visit location.

Addressing seasonal travel patterns, the site was designed to highlight attractions and events throughout the year, helping to eliminate the “off-season” and maintain consistent occupancy levels.

Embedding robust SEO strategies into the website design was essential to improving global visibility, driving online traffic, and attracting visitors from key markets like Canada and the United States.

Increasing hotel bookings for member properties was a primary goal, requiring a user-friendly website that seamlessly guided visitors from inspiration to reservation.

Ensuring a smooth transition from the old website to the new one was critical to maintaining existing search engine rankings, preserving Google credit, and avoiding disruptions to traffic and listings.

As a designer, it’s so rewarding to see the impact this project had for Riviera Nayarit. By weaving SEO into every aspect of the redesign and creating a site that truly reflected the destination’s beauty and brand, we were able to triple their online traffic in just two years. Hearing that the ‘off-season’ no longer exists because of higher occupancy is the ultimate success story – and knowing the client and all their partner organizations were thrilled with the final result makes it even better!”
Robin Namur
Project Lead, Website Designer – 1st on the List
what happened

Finished Results

The tourism website design now has a lot of great features including:

  • It is truly mobile friendly and easy to use.
  • You can plan your vacation from home months in advance.
  • You can book your hotel online.
  • You can research activities and tours online or while holidaying in the local area.

The media-rich website is engaging and truly inviting for any visitor – you can’t help but want to be laying on a local Riviera Nayarit beach, enjoying a meal at an authentic restaurant, or indulging in a luxurious stay at any of Riviera Nayarit’s five-star beach resorts.

The new tourism website design officially launched October 2017 and feedback from the client plus their party agencies has been great so far.

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