FEATURED project: Riviera Nayarit Convention & Visitors Bureau

Tourism Website Design for Non-Profit Tourism Board

This Riviera Nayarit tourism website design was all about bringing the luxury and allure of Riviera Nayarit to life online. With breathtaking imagery, streamlined navigation, and captivating content, the website was designed to inspire wanderlust and showcase this stunning Mexican vacation destination. Thoughtful design and content choices ensured an effortless and engaging user experience, making it easier than ever for travelers to start planning their dream getaway.

Tropical beach scene with palm trees and several lounge chairs under umbrellas on the sand. A wooden pier extends into the clear blue water. Superimposed text reads "Riviera Nayarit" with a sun and turtle logo.
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A split image: the top shows a sunny beach with palm trees and gentle waves. The bottom depicts a colorful street with hanging flags, cobblestones, and a bicycle parked on the side.
about the client

Riviera Nayarit (CVB)

Riviera Nayarit Convention & Visitors Bureau (CVB) asked our experts to create an information-based tourism website design. They are a private, non-profit association representing over 75 hotel members and participating members of the community, including businesses and local and state government. Riviera Nayarit’s main objective is to promote and market Riviera Nayarit as a Pacific Treasure, a premier Mexican vacation destination and convention destination.

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getting it right

Project Priorities

A variety of devices display a travel website for Riviera Nayarit, showcasing activities and destinations. The screens feature images of beaches, surfing, and vacation highlights. Devices include a smartphone, tablet, desktop monitor, and laptop.

The site needed to inspire wanderlust by emphasizing the region’s stunning landscapes, luxury experiences, and diverse vacation offerings to position Riviera Nayarit as a must-visit location.

Addressing seasonal travel patterns, the Riviera Nayarit tourism website design needed to highlight attractions and events throughout the year, helping to eliminate the “off-season” and maintain consistent occupancy levels.

Embedding robust SEO strategies into the website design was essential to improving global visibility, driving online traffic, and attracting visitors from key markets like Canada and the United States.

Increasing hotel bookings for member properties was a primary goal, requiring a user-friendly website that seamlessly guided visitors from inspiration to reservation.

Ensuring a smooth transition from the old website to the new one was critical to maintaining existing search engine rankings, preserving Google credit, and avoiding disruptions to traffic and listings.

  • “As a designer, it’s so rewarding to see the impact this project had for Riviera Nayarit. By weaving SEO into every aspect of the redesign and creating a site that truly reflected the destination’s beauty and brand, we were able to triple their online traffic in just two years. Hearing that the ‘off-season’ no longer exists because of higher occupancy is the ultimate success story – and knowing the client and all their partner organizations were thrilled with the final result makes it even better!””
    A person with long brown hair smiles slightly, wearing a grey top. The background features a lavender color with a subtle pattern.
    Robin Namur
    Project Lead, Website Designer – 1st on the List
Sandy beach with wooden lounge chairs under white umbrellas, framed by palm leaves. A calm sea and a clear blue sky with scattered clouds are in the background. A pier extends into the water on the left side of the image.
what happened

Finished Results

The new Riviera Nayarit tourism website design now has a lot of great features, including:

  • It is truly mobile-friendly and easy to use.
  • You can plan your vacation from home months in advance.
  • You can book your hotel online.
  • You can research activities and tours online or while holidaying in the local area.

The media-rich website is engaging and truly inviting for any visitor – you can’t help but want to be lying on a local Riviera Nayarit beach, enjoying a meal at an authentic restaurant, or indulging in a luxurious stay at any of Riviera Nayarit’s five-star beach resorts.

The new tourism website design officially launched in October 2017, and feedback from the client plus their party agencies has been incredible.

  • Tablet example of Riviera Nayarit website.
  • Smartphone example of Riviera Nayarit website.
  • Laptop example of Riviera Nayarit destinations page.
  • Desktop example of Riviera Nayarit landing page with list of hotels.
  • Desktop example of Riviera Nayarit hotel landing page.
  • Desktop and laptop examples of Riviera Nayarit website.
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