About This Project
Client: Jonathan Field Company Ltd.
Jonathan Field Horsemanship Program is a world-class program designed to teach owners how to become excellent horsemen and women, and overcome any fears – horse and human – they may be experiencing. There is over 16 years of coaching, mentorship and knowledge behind this world-renowned brand that is adopted in England, Ireland, Europe, Australia and North America (and even mandatory training for the Vancouver Mounted Police unit).
Jonathan Field approached 1st on the List with an outdated website and unclear visitor paths. He was concerned competitors had better branding and quickly moving up the ranks in popularity. His existing e-commerce store produced strong numbers but the poor presentation and layout made it hard for visitors to see the full scope of what was offered on the website. This was likely affecting website conversions and overall sales.
Our team of strategists, website designers, and writers worked closely with Jonathan Field to implement the StoryBrand framework throughout the entire website.
A big emphasis was placed on improving e-commerce functionality with better oganization and product bundling. Our team also worked to improve website flow and implemetened user experience best practices.
Tracking, including Google Analytics, Search Console, and Hotjar visitor recordings, was installed in order to determine how the website performs and resonates with visitors in the future.
After just a couple weeks of being live the client is extremely happy with the finished product and is looking forward to pursuing further opportunities with 1st on the List.
Congratulations on the new website launch!