FEATURED project: Web Design for World Class Horsemanship Program

Jonathan Field Horsemanship Website Design & SEO

We saddled up to create a stunning website for Jonathan Field Horsemanship, blending breathtaking visuals and seamless functionality to showcase the art of natural horsemanship. This fast, SEO-optimized site is designed to captivate horse lovers, sell training resources, and grow the community of riders inspired by Jonathan’s philosophy. It’s the ultimate ride for online performance!

Jonathan Field Horsemanship featured image of a cowboy on a horse in a clearing.
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about the client

Jonathan Field Company Ltd.

Jonathan Field Horsemanship Program is a world-class program designed to teach owners how to become excellent horsemen and women, and overcome any fears – horse and human – they may be experiencing. There is over 16 years of coaching, mentorship and knowledge behind this world-renowned brand that is adopted in England, Ireland, Europe, Australia and North America (and even mandatory training for the Vancouver Mounted Police unit).

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getting it right

Project Requirements

Jonathan Field approached 1st on the List with an outdated website and unclear visitor paths. He was concerned competitors had better branding and quickly moving up the ranks in popularity. His existing e-commerce store produced strong numbers but the poor presentation and layout made it hard for visitors to see the full scope of what was offered on the website. This was likely affecting website conversions and overall sales.

  • eCommerce Store
  • Conversion Rate Optimization
  • Content Development
  • SEO Friendly
  • Mobile Responsive
Jonathan Fields website displayed on tablet & laptop screens
what happened

Finished Results

We worked closely with Jonathan Field to bring his brand and teachings to life online. The new site blends powerful imagery with clean, intuitive design to reflect his natural approach to horsemanship. Visitors can easily explore upcoming clinics, watch videos, and get to know Jonathan’s story. We made sure it performs well across devices, loads quickly, and stays easy to manage on the backend. It’s built to grow with his business—whether that’s selling tickets, hosting videos, or reaching new audiences. This was a really rewarding project that combined storytelling, functionality, and thoughtful design in all the right ways.

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