Featured Project: Web Design for a Skid Steer Attachment Retailer in British Columbia

GLC Equipment Website Design

A full-scale, eCommerce-driven rebuild crafted to drive sales and support serious growth. This wasn’t just another pretty website—it’s a powerhouse built to convert. From conversion-focused product pages to custom backend automation, every piece of the puzzle was designed to perform. GLC Equipment needed a site that could scale with them, not slow them down. We built the machine. Now it’s working for them 24/7.

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about the client

GLC Equipment

Based in Kamloops, BC, GLC Equipment is the go-to retailer for high-quality, North American-made skid steer attachments. With more than 200 products in stock and delivery options to over 30 depot locations across British Columbia, they’ve become a trusted name in the industry. Whether it’s buckets, mowers, wood splitters or sweepers—GLC carries it. And if they don’t? They’ll find it. What sets them apart is simple: top-tier gear, expert support, and dependable service their customers can bank on.

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getting it right

Project Requirements

GLC Equipment needed a site that moved at the speed of their business. They were looking for a solution that offered speed, automation, and a clear structure. We overhauled the whole website: better design, streamlined navigation, and automated backend systems that keep the wheels turning without constant input.

The result? A fast-loading, conversion-driven site that can grow with them—adding new product lines, improving user flow, and keeping customers engaged from first click to final checkout.

We built a WooCommerce-powered store with real-time inventory updates, automated workflows, and a seamless user experience that turns browsers into buyers.

With over 30 delivery locations, we integrated smart delivery routing into the checkout process so customers can choose their depot quickly and confidently.

We refined navigation, added filters, and optimized the product search to help customers find the right attachment fast—no digging, no confusion.

We gave their top manufacturers the attention they deserve with dedicated brand pages that boost buyer confidence and highlight quality.

“This was one of those builds where the backend mattered just as much—if not more—than the frontend. GLC needed something powerful behind the scenes to support their growing inventory and depot network. I built out automated product syncing, smart delivery options, and some custom logic to streamline how orders flow through the system. It’s fast, scalable, and takes a ton of manual work off their plate. Now the site basically runs itself, which is exactly what they needed.”
Michael Mitov
Lead Web Designer at 1st on the List
what happened

Finished Results

The new GLC site is clean, clean, and ready to close. Product data updates itself. Orders roll in. Customers move through the site with ease. It’s not just prettier—it’s smarter.

With traffic climbing to 4,000–5,000 monthly visits, they’re reaching more buyers than ever. And for a niche industry like skid steer attachments, that kind of volume isn’t just good—it’s phenomenal. GLC now has a rock-solid digital storefront that brings in business day and night.

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“Your expertise has been a tremendous asset to our company …  in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn’t need to bid and compete for.”
Willson
Keen on Green
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“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”
David Perkinson
PRI Graphics
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“They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.
Salvatore Lavorata
Manning Elliott LLP

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