FEATURED project

General Concrete Website Design & SEO

Website redesign and Local SEO campaign that increased both quantity and quality of job leads resulting in significant company growth.

“We have doubled our workforce and get more qualified leads within our region!”
Silhouette of a man's head and shoulders
Nate Veldhoen
Owner – General Concrete Ltd.
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about the client

General Concrete Ltd.

General Concrete Ltd. is a full-service concrete company based out of Langley, BC and servicing the Lower Mainland and Fraser Valley. The company is well established with over 45 years combined experience and a strong customer rating. They have also received two “Best of HomeStars” and two “Best of Houzz Service” awards. As an established company they were running steady but wanting to obtain better growth to build their business. They also expressed the desire to gain more customers closer to their primary service regions.

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getting it right

Project Strategy

We took a practical, results-driven approach to redesigning General Concrete’s website, focusing on what would make the biggest impact for their business. The new site presents a cleaner, more modern look that reflects the professionalism of their team, while the improved structure and content make it easier for potential clients to understand their services and take action. Behind the scenes, a long-term local SEO strategy ensures the site continues to attract the right visitors—helping turn online interest into real-world leads and long-term growth.

We redesigned the site to replace the outdated 1990’s feel with a clean, contemporary design that better reflects the quality of their work. The new layout showcases their projects, clearly explains their services, and guides visitors toward taking action, whether that’s making a call or requesting a quote.

We updated all content and images to reflect the quality and range of services offered.The new website now has strong call to actions that make it easy for the visitor to request a free quote for work. The gallery and testimonials give proof to the quality of work and satisfied customers.

Once the General Concrete website was updated, we launched a Local SEO Campaign to target specific services and regions in order to attract qualified searchers.

To boost visibility and generate leads quickly, we launched a targeted Google Ads campaign alongside our local SEO work. Running both together gave General Concrete double exposure in search results, strengthening brand recognition, increasing clicks, and ensuring they showed up at every stage of the customer journey, both paid and organic.

“This whole process has been surprisingly effective in finding the clients that need our service. 1st on the List is responsive to answer all my questions and concerns. They are approachable and it’s easy to ask questions on areas I may not understand yet. We are now pursuing additional opportunities with 1st on the List to keep growing our website and business.”
Silhouette of a man's head and shoulders
Nate Veldhoen
Owner – General Concrete Ltd.
what happened

Finished Results

Since the new website launch, General Concrete Ltd. has experienced a huge increase in new projects.

Not only have the number of leads increased but the quality of leads have improved as well. They now get more requests for related work that is closer to their region. Overall, the leads are more effective and more likely to close.

The company has now doubled its workforce to keep up with demand – talk about growing the business!

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[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]