FEATURED project: WEB DESIGN for a
CANADIAN CLEANING SERVICES COMPANY

Evergreen Building Maintenance Website Design & SEO

Strategic website redesign to support national expansion, with full SEO integration, targeted messaging, and conversion-focused design. This project built on our 8+ year partnership with Evergreen to scale their digital presence across new markets while preserving strong local visibility and lead generation.

Commercial Cleaning Company in Abbotsford - Evergreen Building Maintenance
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about the client

Evergreen Building Maintenance

Evergreen Building Maintenance is a trusted leader in commercial facility services across Western Canada and beyond. With over 40 years of experience, they currently service 450+ buildings in 23 municipalities, backed by a team of 350+ trained professionals operating every day of the year. They maintain more than 10 million square feet daily using sustainable practices, cutting-edge technology, and rigorous training. Headquartered in Kelowna, they serve communities across Canada from the Okanagan and Lower Mainland through Calgary, Regina, Toronto, Halifax, and even Seattle. Everything they do is driven by owner‑operated leadership, fast response, and a strong sustainability mission.

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getting it right

Project Requirements

After more than eight years of working with Evergreen Building Maintenance to grow their visibility throughout the Okanagan and British Columbia, our team at 1st on the List was given an exciting new challenge: to design and launch a new WordPress website that would reflect Evergreen’s transition from a regional service provider to a recognized national brand.

This next phase of their growth required much more than a visual refresh. It called for a complete website redesign, refined messaging, and a scalable SEO strategy—all planned to support their expansion into new provinces and major urban markets across Canada and the United States.

Before: A local-focused site that no longer matched Evergreen’s national ambitions.

With an expanding network of cities, contracts, and service offerings, the new site needed a well-organized structure that could support local SEO strategies for dozens of regions while remaining easy to navigate for prospective clients and procurement officers.

The site had to clearly communicate Evergreen’s presence and credibility in each major city they serve, from Kelowna to Toronto to Seattle, while continuing to perform well in legacy markets like the BC Interior.

The site needed to be flexible and built for growth. It had to support regular content additions, new location launches, and service-specific landing pages, all without sacrificing speed, usability, or visual consistency.

The content and visual tone needed to reflect a shift from local vendor to trusted national provider. It had to instill confidence in large commercial and municipal clients while still speaking effectively to local property managers and building owners.

As Evergreen enters more competitive markets, generating leads became a top priority. Strong calls-to-action, trust-building elements, and clear service information were carefully planned to encourage conversions across all devices.

A robust keyword and content strategy was developed to support visibility in local search, enhance service-specific rankings, and strengthen branded search performance across both established and emerging markets.

Two devices display the Evergreen Building Maintenance website. The tablet shows the "About Us" page, and the phone shows "Industries" with cleaning services for commercial buildings. Both feature a green and white color scheme with a mountain logo.
what happened

Finished Results

The new Evergreen website launched just a few weeks ago and is already laying the foundation for long-term success as the company continues to scale. Over 250 pages were carefully migrated into the new design to preserve existing SEO value, and the site was restructured to support multi-city, multi-province visibility as Evergreen expands nationally.

The design process prioritized Conversion Rate Optimization and SEO best practices from the ground up. Clear service pathways, improved mobile usability, and strategically placed calls-to-action were all implemented to help turn new visitors into qualified leads. Early analytics show strong engagement, and the new platform positions Evergreen to confidently pursue growth in competitive urban markets across Canada and the U.S.

With a flexible, scalable design and a solid SEO foundation, Evergreen is now equipped with the digital presence needed to match their reputation and fuel their next chapter of growth.

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