Featured Project: Web Design for a General Contractor in the Fraser Valley

Coleridge Construction Website Design & SEO

A fresh, professional redesign crafted to reflect the quality craftsmanship Coleridge is known for—and bring in more leads. This wasn’t just a visual upgrade—it was a full rebuild focused on polished content, stronger calls-to-action, and better local search performance. Every element was strategically designed to guide homeowners from curiosity to conversion.

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about the client

Coleridge Construction

Coleridge Construction is a trusted home renovation company based in Abbotsford, BC, serving clients across the Fraser Valley. They’ve built a name by doing what most contractors don’t—showing up on time, sticking to budgets, and actually answering the phone. From sleek kitchen overhauls to full-home renos, they do it right. Their reputation? Earned the hard way—one clean job site and one happy client at a time.

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getting it right

Top Priorities

When Coleridge Construction came to us, they knew exactly what they wanted: a better way to turn visitors into leads. Their old website had served its time, but it no longer reflected the level of craftsmanship and professionalism they’re known for.

Rather than patching up the past, we saw an opportunity to build something stronger from the ground up. The new site needed to look sharper, sound more human, and guide local homeowners toward taking action. We focused on delivering a modern, easy-to-use experience that highlights their strengths—and helps them win more of the right kinds of jobs.

We redesigned the layout to align with Coleridge’s reputation for quality. A clean, modern structure with large visuals and clear navigation helps potential clients feel confident from the first click.

We replaced the stiff, keyword-heavy copy with authentic language that speaks directly to homeowners—clear, compelling, and focused on value.

We optimized the entire site to target relevant phrases like “general contractor Abbotsford” and “kitchen renovations” to help them show up in the searches that matter most.

We rebuilt the backend, restructured the pages, and ensured the entire website was fast, SEO-friendly, and easy to manage moving forward.

“Our work with the Coleridge team was a true partnership. We collaborated closely—bouncing around ideas, advising on best practices, and aligning every part of the website, content, and search campaigns with their broader marketing objectives. It wasn’t just about building a site. It was about helping them execute on their strategic goals in a consistent and effective way.“
Carissa Krause
SEO Project Specialist
what happened

Finished Results

The new website gives Coleridge Construction a strong, professional presence that reflects the high quality of their work. It’s easier to navigate, more engaging for potential clients, and structured to attract local traffic through search.

With SEO-optimized service pages, clear calls-to-action, and an improved mobile experience, the site is ready to generate more leads and freeing Coleridge to focus on what they do best: building exceptional homes with craftsmanship and care

A smartphone displaying the Cole Ridge Construction website is placed on a light-colored surface next to two iced coffee glasses. The website shows text about creating homes with outstanding results.
A smartphone displaying a construction company's website is resting on a silver laptop. The screen shows images of modern home interiors with text: "The Whole Home Design Project" and "The Social Lifestyle." A notepad and pen are nearby.
A smartphone displaying a website for Coleridge Construction rests on a wooden surface. The screen shows a client testimonial praising Paul and his team for their professionalism and skill.
A laptop displaying a kitchen renovation website is on a couch. The website headline reads, "Let's Unlock Your Kitchen's Potential." The screen shows images of a modern kitchen and text about kitchen remodeling services.
A laptop on a desk displays an architectural project description for a basement renovation, including modern design images and text details. The background features a light-colored wall, creating a minimalist setting.
Smartphone displaying a construction company's website. The screen shows an image of a modern kitchen with green chairs and a wooden floor. The site name "Coleridge Construction" is visible at the top. The phone is on a beige marble surface.
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See what we can do for your website!

Reach out to our team and we can discuss marketing strategies that are best suited for your business.

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“Your expertise has been a tremendous asset to our company …  in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn’t need to bid and compete for.”
Willson
Keen on Green
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“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”
David Perkinson
PRI Graphics
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“They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.
Salvatore Lavorata
Manning Elliott LLP

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