FEATURED project

Callaghan’s Softwash Website Design & Local SEO

We gave Callaghan’s Softwash a bold, modern website that finally matches the top-tier service they’re known for. Backed by strong local SEO, streamlined hosting, and targeted Google Ads, the new site helps them get found, build trust, and grow faster. It’s the kind of upgrade that turns clicks into customers.

A red building with large windows stands behind a parking lot. In front, a truck for Callaghan’s Softwash Roof & Exterior Cleaning is parked, and a large red maple leaf logo with the company name is overlaid on the image.
View Live Website
A person cleans the roof of a gray house using a pressure washer, standing on a ladder. Below, a red and white service van is parked outside a similar gray house with a banner for roof and exterior cleaning.
about the client

Callaghan’s Softwash

Callaghan’s Softwash is a leading pressure washing and exterior cleaning company based in the Fraser Valley. With a strong reputation for quality service, they specialize in residential, commercial, and strata property maintenance, including soft washing, gutter cleaning, and moss removal. Backed by hundreds of five-star reviews, Callaghan’s Softwash has built lasting relationships with property managers and homeowners who trust them for reliable, professional results. Their growing team and steady increase in sales reflect their commitment to excellence and customer satisfaction. As a well-established business, they continue to raise the standard for exterior cleaning services throughout the region with every job completed.

Website
getting it right

Project Requirements

Callaghan’s Softwash came to us with an outdated website that didn’t reflect the high level of service and professionalism they’re known for. While their business was thriving through word of mouth and great reviews, their online presence didn’t tell the same story.

Our goal was to change that starting with a fresh design that felt as polished and trustworthy as the work they deliver on-site. But we didn’t stop there. We also focused on improving lead generation, boosting their visibility in local search results, and creating a cohesive strategy across SEO, website maintenance, hosting, and Google Ads.

This wasn’t just about looks. It was about building a smarter, more strategic digital presence that supports long-term growth and makes it easy for new customers to find and choose Callaghan’s with confidence.

First impressions matter. We gave Callaghan’s website a modern, clean new look that instantly shows the quality of their work. With better messaging, stronger visuals, and easy ways to get in touch, the site now reflects the professionalism their clients already know and love.

A great website isn’t a one-and-done deal. We handle the updates, security, and technical upkeep so their site keeps running smoothly (no surprise glitches, no lost leads). It’s peace of mind that frees them up to focus on their business both now and into the future.

Speed and reliability are non-negotiable. We moved their site to our high-performance hosting, which means faster load times, stronger security, and better user experience for every visitor who clicks through. Great hosting = great first impression.

With the new site launched, we really dialed in their SEO to help more local homeowners and property managers find them on Google. With smart keyword targeting, optimized content, and a few behind-the-scenes tweaks, they’re climbing the ranks and showing up where it counts.

While the SEO work builds long-term momentum, we launched a targeted Google Ads campaign to start driving leads right away. It’s a smart combo: ads bring in immediate traffic, SEO sets the stage for steady growth.

A tablet and a smartphone display the Callaghan’s Softwash website, featuring contact info and FAQs. The site has a red maple leaf logo and a prominent "Get a Free Estimate" button on the phone screen.
what happened

Finished Results

Since launching the new website and marketing campaigns, Callaghan’s Softwash has experienced a clear increase in local inquiries and stronger engagement from potential customers. The website is no longer just an online presence. It now functions as a powerful sales tool that informs visitors, builds credibility, and makes it easy for them to take the next step.

By aligning design, messaging, and functionality with their ideal customer journey, we helped create a more intentional and effective user experience. Behind the scenes, consistent Local SEO work, targeted Google Ads, and reliable hosting all contribute to a seamless and connected marketing strategy.

This integrated approach has brought new confidence to their business. Most importantly, they now have a trusted partner who is ready to adapt and support them as the business continues to grow.

Back to Project Gallery

See what we can do

for your website!

Reach out to our team and we can discuss marketing strategies that are best suited for your business.

Book A Discovery Call

[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]