Featured Project: Web Design and SEO Growth for a Benefits Consulting Firm in Alberta

Benefits Strategies Website Design & SEO

A sharp, credibility-driven redesign built to bring in better leads and stand tall in a shrinking independent market. After more than a decade together, this wasn’t just a visual cleanup—it was a full-blown strategy shift. Benefit Strategies needed to claw back traffic, sharpen their message, and remind the market that not all benefits consultants are built the same. The new site does just that.

Benefit Strategies Inc. featured image showing data spreadsheets beside a computer keyboard.
View Live Website
about the client

Benefits Strategies Inc.

Benefit Strategies is one of Alberta’s last-standing independent group benefits and executive compensation consultants. While most of their competitors have been swallowed up by big corporations, Benefit Strategies continues to offer real, human support with tailored solutions that don’t come out of a box. Based in Edmonton, they serve businesses throughout Western Canada.

Website Facebook LinkedIn
getting it right

Project Priorities and Requirements

Benefit Strategies knew it was time for a major refresh—and they trusted us to make it happen. The goal was clear: strengthen their online presence, sharpen their messaging, and boost rankings to bring in more of the right leads.

We rolled up our sleeves and got to work. From rebuilding the layout and rewriting the content to reinforcing the SEO strategy, every move was focused on positioning Benefit Strategies as the go-to expert in their field. Today, their site reflects the professionalism, experience, and quality they bring to every client relationship.

We  gave the old site a clean, modern design that builds trust fast and positions Benefit Strategies as the authority in their space.

We wrote copy that speaks like a real human. Clear. Professional. Straight to the point.

We laser-targeted specific regions in Alberta and BC to make sure the right people found the site—and followed through.

With a lean blog plan and content refresh, we gave them just enough firepower to stay relevant, rank well, and earn trust over time.

“It’s been great to support Benefit Strategies in such a tough niche. We knew it would take focus and patience, but we were committed to helping them see real progress—and it’s so rewarding to see that happen.”
Tony Hutchcroft
Senior SEO Strategist at 1st on the List
what happened

Finished Results

Traffic’s up. Rankings are back. Leads are coming in.

In an industry where monthly search volume barely gets above 50, any increase is hard-won—and this was a big one. The bounce rate dropped, the site got faster, and the content is finally speaking to the right audience.

Local visibility improved, lead flow stabilized, and Benefit Strategies now has a site that can hold its own—even against the big corporate players. It’s not just performing better—it’s outperforming the competition in a niche where most struggle to get noticed at all.

A smartphone on a wooden desk displays a webpage titled "Our Diamond Standard: Your Key to a Brilliant Benefit Strategy." It features an image of two people working on a laptop. Nearby are a silver laptop, an open notebook, and a coffee cup.
A smartphone displaying a webpage from Benefit Strategies Inc. on a wooden surface. The screen shows a list of FAQs about company benefit plans, estate planning, and insurance, along with navigational menu icons.
A smartphone displaying a webpage titled "Foundations for Success - The Value of Written Policies in Small Businesses" rests on a desk. The phone is on top of a white planner, with a wooden surface visible.
Back to Project Gallery

See what we can do for your website!

Reach out to our team and we can discuss marketing strategies that are best suited for your business.

5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“Your expertise has been a tremendous asset to our company …  in the last 6 months of 2024, we had larger average job size, qualified leads and some we didn’t need to bid and compete for.”
Willson
Keen on Green
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“We have seen a steady increase in web traffic and quality leads since first working with 1st on the List. And we continue to see monthly increases through their efforts.”
David Perkinson
PRI Graphics
5 star rating
5 star rating
5 star rating
5 star rating
5 star rating
“They have helped my firm grow organic web traffic month over month and their ongoing support and guidance is something you don’t typically receive from other established competitors.
Salvatore Lavorata
Manning Elliott LLP

[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]

Name*
Consent
This field is for validation purposes and should be left unchanged.