Belinda Rose-Innes

All About Belinda

Belinda Rose-Innes brings more than twenty-five years of content experience across publishing, marketing, digital media, and CRM. Over the past seven years she has worked with 1st on the List in several capacities, contributing thoughtful strategy, clear messaging, and polished content across a wide range of industries.

Her background includes work in book publishing, magazines, and agency settings, along with senior roles in copywriting and client communications. Belinda is skilled at turning complex information into engaging, easy-to-understand content that supports SEO, brand identity, and overall user experience. From long-form articles and website copy to newsletters, marketing materials, social content, and editorial pieces, she approaches every project with curiosity, care, and strong attention to detail.

Clients appreciate her ability to ask smart questions, find the right angle, and write with both clarity and personality. Within our team, she is known for being collaborative, steady under pressure, and fully invested in helping clients tell their stories in a way that informs, connects, and builds trust.

When I’m Away From My Desk

When Belinda signs off for the day, you will most likely find her on a forest trail with a very happy dog beside her. She is a lifelong dog lover and openly admits she prefers dogs over people, for reasons she considers obvious. Trail running in Canada has become an adrenaline sport for her since she is slightly terrified of bears, but that has not stopped her from exploring local routes.

She grew up in South Africa and holds a Bachelor of Journalism from Rhodes University. Her roots run deep and she often says you can take the girl out of Africa, but never the African out of the girl. She has visited more than thirty countries, loves a good story wherever she finds it, and still counts her time as a whisky writer for a whisky focused CRM agency as one of the best jobs she has ever had.