FEATURED project

Custom Home Design Website Design & SEO

A comprehensive website design and strategic content update for a custom home design firm. The site redesign further establishes Willson Design Abbotsford as a leading Custom Home Design Company. The goal is to ultimately attract new project opportunities and solidify their reputation in the custom home design industry.

“The website truly captures the spirit of our company and the value we offer. I know it will be a valuable stream for attracting new clients in the coming years.”
Cam Krause
Senior Building Designer, Office Manager
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about the client

Willson Design

Willson Design in Abbotsford, BC asked us to create a faster more SEO-friendly website. They are a fourth-generation building design company in British Columbia that designs custom homes for clients all over the Fraser Valley, Lower Mainland, and throughout BC. Their growing team of building designers has dreamed up over 5,000 homes, renovation plans, and commercial projects over the last 60 years.

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getting it right

Project Priorities

BEFORE SHOTS: It had been several years since we last designed and launched the previous Willson Design website and it was time to give them a fresh new look and rewrite the content to properly align with their service offerings and new brand proposition.

Incorporating additional forms of media and new projects completed since the last website. This project brought a significant update to the Portfolio section to showcase recently finished projects.

Finetuning strategic messaging to properly communicate the value proposition and what sets them apart in the industry.

Develop a warm, welcoming personality and voice that aligns with the service and care clients receive when working with the Willson Design Abbotsford team.

Maintain fast website speed and SEO best practices.

“Throughout the process 1st on the List was receptive to our ideas and feedback and willing to try out our ideas to see how they would look on the site. They also gave valuable input – both from a creative and practical stance – to produce an outstanding finished product. The site has only been live for a few weeks and we are already getting great feedback. I believe that the website truly captures the spirit of our company and the value we offer. I know it will be a valuable stream for attracting new clients in the coming years.”
Cam Krause
Senior Building Designer, Office Manager
what happened

Finished Results

Our website design team worked closely with Willson Design Group, ensuring every detail was perfected before launching their new website. Through extensive collaboration and ongoing correspondence, we incorporated additional media, showcased new projects, and refined strategic messaging to highlight their unique value.

We also developed a warm, welcoming voice that mirrors their client-focused service. Plus, we enhanced the Portfolio section to better display their body of work. The client was thrilled with the final result, with the business owner praising our choice of the “perfect theme and words.”

A laptop on a wooden table displays a website with images of three homes and descriptions: Pacific Northwest Craftsman, French Country Modern, and Mt. Lehman Nantucket. The website header includes links to Home, About Us, Services, and Portfolio.
A smartphone displaying the Willson website rests on two brown envelopes on a table. The screen shows text promoting originality and high-standard workspace design. The phone is placed at an angle, and the background is softly blurred.
A person is holding a smartphone displaying architectural design plans on the screen, with the Willson Design logo visible at the top. The background is softly blurred, focusing on the phone and its content.
Smartphone displaying a website with a header "Let's Design Something Great. Together." rests on various stone tiles. The screen shows a contact form.
A person holding a smartphone displaying the Willson Design website. The screen shows images of modern house designs with gabled roofs. The website header contains the Willson Design logo and a navigation menu on an off-white background.
Smartphone displaying a website on a laptop keyboard. The screen shows a real estate site with images of houses labeled "Contemporary Comfort," "Gables Galore," "Bridge Lake House," "Robertson Ranch," and "French Country Manor.
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