FEATURED project: QA COllision and Glass

Autobody Website Design & SEO

Our comprehensive QA Collision website design included content overhaul, transforming Quality Assured Collision & Glass’s online presence, enhancing their brand image and driving growth by attracting new auto body shops to their network.

A person in a blue mechanic uniform holds a wrench in an auto repair shop. The background shows cars in various colors. A transparent overlay displays the text "Quality Assured Collision and Glass.
View Live Website
Top image: Raydar's Quality Assured Collision and Glass storefront with people standing outside. Bottom image: A white convertible car parked in front of a building with automotive service signs.
about the client

Quality Assured Collision and Glass (QA Collision)

The QA Collision auto body shop website design was completed for this distinguished collection of independent BC auto body repair shops. QA Collision is committed to providing top-tier collision repair services accredited by ICBC. They currently have 24 locations (and counting) across the Lower Mainland, Vancouver Island, and the Kootenays and Okanagan. The QA Collision network and brand offers its members value through supplier rebates, community involvement, advertising and buying power. Its branding is fueled by this collective website and marketing by 1st on the List.

Website
getting it right

Project Requirements

Our SEO web design team has had a long-standing relationship with QA Collision. The company felt it was time for a complete website overhaul to elevate its digital strategy and support further growth. QA Collision had reached a pivotal point in its growth strategy. It recognized that a new auto body shop website design was essential to better market its existing network and attract additional auto body shops.

The existing QA Collision website needed new, high-quality content to improve online rankings and visibility. Its success would directly impact the company’s ability to attract new auto body shops to its network.

Original Website

what we did

SEO Approach Taken

Illustration of a clipboard with a strategy diagram featuring arrows, circles, and an 'X'. It is set against a purple, irregularly shaped background with small dots scattered around.

Raising the quality
of the QA Collision name.

Our auto body shop website design significantly elevated QA Collision’s branding, reinforcing its reputation for quality. We incorporated trust factors such as prominent logos, complete and accurate information, and an intuitive navigation system. These changes enhanced the user experience and conveyed professionalism. The well-thought-out website structure ensured seamless access to vital details, making the site more user-friendly and reflecting the high standards of QA Collision’s brand.

A white outline of an open hand facing upward with sparkling stars above it on a blue background.

Rewrite content for better user experience.

Our web content overhaul significantly improved the user experience by providing clear, high-quality information highlighting the benefits of joining the QA Collision network. The compelling final result not only enhances user engagement but also lays a strong foundation for further SEO growth, motivating potential auto body shop owners to join the QA Collision network.

Illustration of three white plant sprouts of increasing size on a pink abstract background. The plants are depicted in a simple line style, representing growth and progression.

Promote individual member auto body shops.

One major benefit of the QA Collision auto body shop network is the collective website highlights individual auto body shop locations. We created a dedicated page for each member, boosting SEO to attract local searchers and drive traffic to QA Collision shops. Each auto body shop location page includes an About section, Hours, Contact Information, Services Offered, an Appointment Schedule form, and unique call tracking to monitor phone calls originating through this website.

Illustration of a clipboard with a strategy diagram featuring arrows, circles, and an 'X'. It is set against a purple, irregularly shaped background with small dots scattered around.

Continue gaining exposure and traffic.

QA Collision’s existing SEO Growth Plan guided our website designers throughout the process, ensuring a smooth transition to the new website with no major hiccups in rankings or traffic. Our SEO website design team provided insights at each stage of the design process. The goal was to enhance current strategies and build on what was already driving rankings and traffic. We meticulously accounted for every SEO detail, setting QA Collision up for future ongoing success.

  • “Upon completion of this project our client was able to experience significant ranking improvements for their Locations section of the website which really is the most important component of the website. These pages help drive REAL leads to the individual auto body shops keeping QA Collision’s members very happy.”
    Woman with long, straight blonde hair and a dark green blouse, smiling slightly at the camera. The background is orange with a subtle circular pattern.
    Tania Gelineau
    Client Success Co-Ordinator – 1st on the List
A person wearing a dark outfit works on a car engine in a garage, using a flashlight for visibility. The scene includes various tools and equipment in the background, highlighting a focused environment.
what happened

Finished Results

The new SEO-friendly auto body shop website design delivered on QA Collision’s top project priorities:

  • Addressed multiple broken components that existed on the previous website to improve overall user experience.
  • Achieved significant ranking improvements and visibility for the website’s auto body shop locations section. These pages are the most important component of the website as they help drive real leads to the individual shops listed on each Location page.
  • Applied several branding enhancements to elevate the QA Collision name and reputation.
  • Smartphone on a fabric surface displaying a website for "QA Collision" with options like "Contact Us" and "Important Links." A small decorative leaf is placed nearby.
  • A smartphone displays a FAQ page from a website labeled "QA Quality Assured Collision and Repair." It features questions about the service, their uniqueness, certification, and importance. The phone is placed upright on a light surface.
  • A person holding a smartphone displaying a map of Washington state and nearby areas. The screen shows blue location markers and search options. The phone is held with both hands, and the background is blurred.
  • A person holding a smartphone displaying the Cranbrook Auto Body Repair Shop website. The screen shows navigation options like About, Hours & Location, Services, and Book Appointment. The background is a light fabric surface.
  • A computer display shows a website for custom car restoration. The webpage features a dark car image and a menu bar with navigation options including contact and locations like Coquitlam, Maple Ridge, and Surrey. The background is a teal wall.
  • A laptop displaying a webpage titled “Join An ICBC-Accredited Collision Repair Team,” featuring a form to enter personal details like first name, last name, email, phone number, and shop address. A gray wall serves as the backdrop.
  • A laptop displaying a webpage about QA Collision RV Paint Facilities. The screen shows text and an image of a white RV on a scenic road. The background is out of focus, featuring lush green foliage.
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