FEATURED project
QA Collision Website Design & SEO
A comprehensive website redesign and content overhaul transformed Quality Assured Collision & Glass’s online presence, enhancing their brand image and driving growth by attracting new auto body shops to their network.
about the client
Quality Assured Collision and Glass (QA Collision)
The auto body shop website design was completed for QA Collision, a distinguished collection of independent BC auto body repair shops. QA Collision is committed to providing top-tier collision repair services accredited by ICBC. They currently have 17 locations (and counting) across the Lower Mainland, Vancouver Island, and the Kootenays Okanagan. The QA Collision network and brand offers its members value through supplier rebates, community involvement, advertising and buying power. Its branding is fueled by this collective website and marketing by 1st on the List.
getting it right
Project Requirements
Our SEO web design team has had a long-standing relationship with QA Collision. The company felt it was time for a complete website overhaul to elevate its digital strategy and support further growth. QA Collision had reached a pivotal point in its growth strategy. It recognized that a new auto body shop website design was essential to better market its existing network and attract additional auto body shops.
The existing website needed new, high-quality content to improve online rankings and visibility. Its success would directly impact the company’s ability to attract new shops to its network.
Original Website
what we did
Approach Taken
Raising the quality in the QA Collision name.
Our auto body shop website design significantly elevated QA Collision’s branding, reinforcing its reputation for quality. We incorporated trust factors such as prominent logos, complete and accurate information, and an intuitive navigation system. These changes enhanced the user experience and conveyed professionalism. The well-thought-out website structure ensured seamless access to vital details, making the site more user-friendly and reflecting the high standards of QA Collision’s brand.
Rewrite content for better user experience.
Our web content overhaul significantly improved the user experience by providing clear, high-quality information highlighting the benefits of joining the QA Collision network. The compelling final result not only enhances user engagement but also lays a strong foundation for further SEO growth, motivating potential auto body shop owners to join the QA Collision network.
Promote individual member auto body shops.
One major benefit of the QA Collision auto body shop network is the collective website highlights individual auto body shop locations. We created a dedicated page for each member, boosting SEO to attract local searchers and drive traffic to QA Collision shops. Each auto body shop location page includes an About section, Hours, Contact Information, Services Offered, an Appointment Schedule form, and unique call tracking to monitor phone calls originating through this website.
Continue gaining exposure and traffic.
QA Collision’s existing SEO Growth Plan guided our website designers throughout the process, ensuring a smooth transition to the new website with no major hiccups in rankings or traffic. Our SEO website design team provided insights at each stage of the design process. The goal was to enhance current strategies and build on what was already driving rankings and traffic. We meticulously accounted for every SEO detail, setting QA Collision up for future ongoing success.
what happened
Finished Results
The new SEO-friendly auto body shop website design delivered on QA Collision’s top project priorities:
- Addressed multiple broken components that existed on the previous website to improve overall user experience.
- Achieved significant ranking improvements and visibility for the website’s auto body shop locations section. These pages are the most important component of the website as they help drive real leads to the individual shops listed on each Location page.
- Applied several branding enhancements to elevate the QA Collision name and reputation.
See what we can do
for your website!
Reach out to our team and we can discuss marketing strategies that are best suited for your business.
[NO HASSLE, NO PRESSURE, NO WORRIES – JUST MEANINGFUL INSIGHTS]