While some businesses will do their own pay per click management most businesses do not have the knowledge, time, or staffing resources to implement a cost-effective PPC management campaign.
PPC management can be compared to buying stocks, where you can do it yourself or hire a professional to buy and manage your portfolio on your behalf. In the long run, their expertise and commitment to constantly monitor your investments will typically earn you a lot more on the same budget.
1st on the List’s pay per click management pricing is based on performance. We can design and run a highly successful, very cost effective PPC management campaign that brings you qualified traffic, leads, and sales while keeping your PPC operating costs at a minimum.
How Much Does Pay Per Click Cost?
Pay per click management pricing will depend on your PPC budget and how well your PPC management campaigns are run. Some companies spend as little as $500 a month while others budget for tens of thousands a month.
It’s important to protect “ad spend” by targeting only the most relevant PPC keywords that convert, while lowering the cost per click (CPC) and simultaneously attracting highly relevant click through traffic.
We do this by continually adjusting your ads, eliminating poor performing or overpriced ads with low conversions, refining the best most successful ads, and finding new PPC keywords to target that are highly relevant and perform well.
By lowering the average cost per click (CPC) and increasing the click through rate (CTR) your Quality Score and cost per acquisition (CPA) will also improve. The following offers a brief definition for each of these pay per click terms.
Cost per click (CPC) is the actual price you pay whenever someone clicks on your pay per click ad. You pay up to the set bid amount for each click. We can also set a daily budget so once your budget amount is reached your ads will be removed. Your actual cost per click rates will never exceed your maximum bid amount but it may be less, depending on the bid amount, your “Quality Score,” and the ad rank of your closest competitor. Our pay per click manager ensures that you do not overpay for your ads by lowering your cost per click while improving the value for each click. The price you pay for each click and the quality of the visitor traffic you receive will determine the overall return on investment (ROI) of your pay per click marketing campaign.
Google’s Quality Score (called Quality Index on Yahoo) is their system of ranking your ad and setting your bidding price based on your ad’s relevancy to a search. Quality Score is essentially a way of evaluating your ad’s relevance. We will improve your Quality Score by creating highly relevant ad groups (with optimized ad text and landing pages) that are compelling. Highly relevant ads get higher click through rates. The better your click through rate is, the higher your Quality Score will be. Google offers PPC pricing discounts to online advertisers with well-managed pay per click management campaigns that have a history of performance and high (or are able to improve) Quality Scores. Average Quality Scores are about 5 and CPC cost per click discounts can be as much as 50% less for Quality Scores that are 6 or higher. In fact, if your Quality Score is high, sometimes it’s possible to rank higher than the competitor ads that have out bid you.
Also known as cost per action or cost per lead, cost per acquisition (CPA) measures what you actually pay for each conversion. CPA is usually higher than CPC because even though you pay up to the bid amount for everyone that clicks on your PPC ad, not everyone will convert. CPA is a measure of how many clicks it takes before you actually get a conversion. So, in order to lower your CPA our PPC experts work hard to improve your PPC ad conversion rates. A higher Quality Score usually means a lower CPA and better ad performance, which also means you get more mileage out of your PPC budget to buy more ads.
CTR is the measure (percentage or ratio) of how often your PPC ad is clicked on compared to how often your ad is shown. In other words, the total clicks divided by the total number of impressions (how many people see your ad) equals your CTR. For instance, a 1% click through rate means your ad was clicked on once for every 100 times it was displayed. A higher click through rate usually means a higher Quality Score and lower cost per acquisition, which translates to greater success.
1st on the List Pay Per Click Pricing
Unlike many PPC advertising companies that mark up the cost of clicks in advertising campaigns, 1st on the List employs a simple pricing model that our clients love:
- You pay all actual advertising costs (CPC) directly to the respective Search Engine or advertising platform
- We charge a one-time set up fee for your campaign and a small ongoing monthly PPC management fee based on your actual advertising cost for that month
1st on the List pay per click managers suggest monthly ad spending based on your goals or we can work within your designated budget, and you are in full control of choosing bid amounts and at what times and what areas your PPC ads will be displayed. Best of all, you always have the freedom to adjust your PPC marketing budget. For more info, see our page on how PPC works.
What Your PPC Management Campaign Includes
While each PPC management campaign is unique there are common services typically included with our PPC management services:
- Account – Create your Advertising account in AdWords, Bing Ads, Facebook or other ad platform.
- Keywords – Conduct in-depth PPC keyword research to see what terms searchers are using to find your products or service.
- Bids and Budget – Choose and bid on only the PPC keyword phrases relevant to your website.
- Ad Copy – Write captivating PPC Ad Campaigns including Titles and Descriptions (PPC Ad Copy) that attract targeted traffic.
- Tracking – Set up Analytics and Conversion Tracking to measure success of your campaigns.
- Consulting – Oversee active PPC ads and consult with you on a regular basis.
- Optimizing – Adjust and tweak PPC ad campaigns to maximize click through rates and minimize costs.
- Results – Report on results of campaign on a regular basis.
PPC Management Pricing
The monthly pay per click management fee percentages are based off of PPC ad spending for the month billed. If for some reason your monthly ad spend is less than the initial campaign minimum spending level, monthly PPC management fees may increase.
Pay Per Click Setup Cost
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Monthly PPC Fee
PPC Ad Groups
Landing Page Creation
PPC Analytics Setup
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Since 1997 1st on the List has been offering full service SEO and affordable pay per click management pricing to clients throughout Canada and the United States. Our PPC management costs are typically less than most other PPC advertising companies. Let us set up and manage your PPC ad campaigns.
Contact our 1st on the List pay per click management experts for a Free PPC consultation. Find out more about our PPC management pricing and how you can reduce your pay per click expenses, increase profits, and increase your ROI.