Client Spotlight: Midwest Sporting Goods

Rather than passively hope customers would post online reviews after visiting Midwest Sporting Goods we developed a reputation strategy with a proactive approach for collecting reviews.

The reputation strategy was based on two primary goals:

1. Increase overall Google star rating.
2. Increase stream of positive online reviews.

Although Midwest Sporting Goods had 174 reviews before starting their campaign, they had an average overall 3.5 star rating which likely lost the click-through to their two top competitors with 4.3 and 4.8 overall star ratings. Studies show that even 1/2 a star rating affects profitability so this was a high priority to improve.

In order to meet these goals, we helped implement RevenueJump, a tool that automates and simplifies the process of asking customers for reviews. After making a purchase or visiting the gun range a simple text message is sent to the customer asking if their experience was good or bad. If good, the customer is asked to write a review and if bad, the customer is asked for feedback which is sent privately to the Midwest Sporting Goods team to handle.