Client Spotlight: Michael’s Law Firm
Custom SEO Case Study
“Obtain a substantial number of clients through website.”
The Project
Start Date: July 2015
Project Duration: Ongoing
Investment: $$$$
Michael Lesage of Michael’s Law Firm recruited the services of 1st on the List upon opening his Toronto, Ontario law firm in early 2015.
As a startup, Lesage was looking for a long-term solution to attracting the right clients and from the beginning has placed value in continually growing his online presence.
Today his legal practice in the Greater Toronto Area has experienced significant growth and focuses on complex litigation, professional negligence, personal injury and insurance coverage disputes. Lesage is also active in the legal community and is currently running as a bencher candidate for the Law Society of Ontario (LSO).
Results Achieved
Significant number of website leads with high rate of conversion.
It took 3 to 6 months to start seeing a good uptick in traffic as we applied SEO which is to be expected, especially since the website was relatively new and competing for rankings in a very competitive industry and market. Lesage was prepared to stick to the Search Engine Optimization strategy our team developed for him and understood results would follow as work was implemented.
Business has indeed grown and Lesage reports that he gets a significant number of leads through the website, of which a substantial amount turn into clients. Each month he tracks website improvement through Google Analytics and the website reports provided by 1st on the List.
RESULTS AFTER 3 YEARS
(March 2016 vs. March 2019 Data)
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