Client Spotlight: Michael’s Law Firm
Custom SEO Case Study
“Obtain a substantial number of clients through website.”
Michael’s Law Firm Case Study
Start Date: July 2015
Project Duration: Ongoing
Investment: $$$$
Michael Lesage of Michael’s Law Firm recruited the services of 1st on the List upon opening his Toronto, Ontario law firm in early 2015.
As a startup, Lesage was looking for a long-term solution to attract the right type of clients and from the beginning has placed high value in continually growing his online presence.
Today, Michael’s Law Firm is a legal practice in the Greater Toronto Area that has experienced significant growth and focuses on complex litigation in professional negligence, personal injury, and insurance coverage disputes. Lesage is also active in the legal community and is currently running as a bencher candidate for the Law Society of Ontario (LSO).
The Strategy
Branding was the first important step of the Search Strategy for Michael’s Law Firm, as the website was listed at the bottom of page one even for the search “Michael Lesage.”
Once we obtained rankings for Lesage’s name, we focused in on creating quality content for the firm’s most profitable and most desirable legal services. The strategy was designed to maintain a steady pace at optimizing the website over time and letting the strategy evolve as results were achieved.
Currently, the custom SEO strategy includes continuing to create valuable resources for the website, optimizing new site content, maintaining citations, and monitoring ranking results.
Results Achieved
Significant number of website leads with high rate of conversion.
This Michael’s Law Firm case study reveals that it took 3 to 6 months to start seeing a good uptick in traffic as we applied custom SEO. This rate of growth is to be expected, especially since the website was relatively new and competing for rankings in a very competitive industry and market. Lesage was prepared to stick to the content development and Search Engine Optimization strategy our team established for him and he understood results would follow as work was continually implemented.
Business has indeed grown and Lesage reports that he gets a significant number of leads through the website, of which a substantial number of them turn into clients. Each month he tracks website improvements through Google Analytics and the website reports provided by 1st on the List.
RESULTS AFTER 3 YEARS
(March 2016 vs. March 2019 Data)
4X
Growth in Monthly Search Visitors to Website
+2,379
Additional Search Queries Website is Shown For
+59%
Increase in Number of Total Monthly Search Impressions
+218%
Increase in Number of Monthly Website Leads
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