Client Spotlight: Lifty Life

WordPress Site Speed Optimization Case Study

Cut 4 Seconds Off Load Time Earning 98% Google PageSpeed Score

The Project

Start Date: September 2019

Project Duration: Ongoing

Investment: $$$$

Lifty Life is a locally owned and operated vacation rental management company in the Fraser Valley. The goal of this project was to create a new website to establish online branding and attention for Lifty Life’s property management and promotion. The website needed to have maximum performance as the company prides itself in being experts in the digital distribution and management of properties!

The Strategy

  • WordPress Website Design

  • Site Speed Optimization

  • Local SEO Campaign

The first step of this project was developing an intuitive website navigation and effective content management system. The website needed to both showcase featured property listings as well as the benefits of using Lifty Life’s property management services.

With the end goal of running a Local SEO Campaign, a full Destinations, Property Management, About Us and Blog section were built out on the website. Keyword topics and themes to be promoted were included throughout the design process.

Once the website was ready, we applied Site Speed Optimization in order to make the website as fast as possible for visitors and Search Engines, as site speed affects rankings and SEO.

Results Achieved

Cut 4 Seconds Off Load Time Earning 98% Google PageSpeed Score

Before Site Speed Optimization Plugin

After Site Speed Optimization Plugin

Additional AFTER Results

“The 1st on the List team are the best! We asked for a search engine and mobile friendly website and they definitely delivered. Not only is the website well built, but the site is lightning fast. The website accurately represents our vacation rental properties and management services. We could not be happier!”

– Nathan – Operations Manager

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