I know that you want to see results from your website project. And I know it can be disappointing when you don’t start getting results soon after you have launched the website. It is natural to want to give up on the whole idea and conclude, “You can’t get leads for your business from the Internet”.
That’s fair, because you really should expect results from any advertising. If it doesn’t work, you should stop using that promotion.
But there is another aspect of Internet marketing that you should consider.
I’m not trying to convince you of anything but, as a businessman, I know you have been asking yourself one question since the day you started and will continue to ask the same question for as long as you are in business. I chose to be in this business with the same question in my mind.
Every businessman is always asking: “How can I grow my business?”
When you boil it down, there are only two options:
- Referrals – When you start out you don’t have much of a budget so you somehow find a few clients to get started with, treat your clients like gold, and hope they will recommend their friends and family to help you grow.
- Advertising – At some point, every business person finds that referrals don’t grow the business fast enough and there are never really enough referrals to make a good living.
After struggling to make a living for a while, every businessperson turns to advertising to try to achieve the success they see others achieving in the same business.
Advertising sounds like a great idea, but pretty quickly you find out that it is easy to blow away thousands of dollars with little or nothing to show for it.
Even the cheapest of advertising can cost $1,000 to $2,000, with no guarantee of return. In most cases, even after you spend the money you may never see any results.
I have clients in the roofing and driveway paving business that spend $20,000 to $30,000 at a time on a flyer campaign, four or five times a year to get a handful of new clients each time. I asked them “How much do you spend, on average, to get a client?”
The answer was, “Well, over $500 … You never know if you will get any clients even after all the money has been spent.”
Every single business person is in the same situation. They spend a bunch of money and “hope” they will get clients. Sometimes it works, many times it doesn’t.
This is where the Internet comes in.
In a scenario where every little magazine and promotional flyer requires a minimum of $500 to $2,500 with no promise of returns, what can a small businessperson do to grow his or her business without going broke?
Until the Internet came around, there was never a good answer to this question.
On the Internet, you can spend $500 to $1,000 per month and you will attract qualified prospects to view your proposition.
Every month that you promote your business online, you get more and more qualified prospects viewing your business. Some of these people start picking up the phone and calling you. Your business grows with new clients from the Internet and from the referrals they send you.
On the Internet, the longer you continue to promote, the more exposure you get for the same small budget of $500 to $1000 per month.
There is no other advertising medium that builds and builds your reach, the longer you keep advertising like SEO can.
If you decide to stop promoting your website, you will still face the same question, “How do I grow my business?” You will have the same options you always did: spend, spend, spend on advertising that produces little or no results.
After seeing and living through many different marketing programs, my conclusion is this:
SEO is by far the cheapest way to promote your business and get new clients.
When I start promoting a website, there is usually little or no traffic. After a two or three months they start getting several hundred qualified prospects coming to their website every month. And frankly, this is just the beginning.
In the next six months the traffic builds and builds with the plan I implement.
I have a client where last month he got four people who filled out his website’s contact form. I bet a few people phoned him as well, but they didn’t mention his website. I also bet a few people saw where he was on the map on his website and stopped in without telling him they saw his address on the website.
How many clients will it take for you to break even with spending $500 to $1,000 per month?
If you got 10 new clients in the next 12 months would that cover your advertising expenses and more? In my opinion you should be able to get 10+ new clients every month once the online marketing campaign matures.
Over time, a properly SEO’d website gains “Equity”. It produces more and more business for you.
As you consider your options for “How do I grow my business?” I hope you will keep these points in mind.
I can help your business grow… slowly at first, and then faster and faster and faster as your website builds “Equity”.
If you feel that you want to work with me and 1st on the List, I would be happy to evaluate your situation. If it looks like we can do something for you, we’ll let you know. For some businesses Internet marketing on its own is just not enough. You may have to combine Internet marketing with other techniques to get good results.
The first evaluation is free. Most people get a lot of value from the investigation we do initially. Give us a call today at 1-888-262-6687 and let’s get your business growing!