Let's Chat! 1-(888) 262-6687
1st on the List Promotion Inc.
  • Home
  • Services
    • SEO
      • Custom SEO Services
      • Local SEO Services
      • SEO Consulting Services
      • SEO Page Experience
      • Technical SEO Audit
      • Content
      • Link Acquisition SEO
      • Social Media
      • Analytics and Reports
      • Additional SEO Services
    • Website Design
      • WordPress Web Design
      • Ecommerce Website Design
      • Website Content
      • Conversion Rate Optimization
      • Security and Maintenance
    • PPC
      • Custom PPC
      • Local PPC Mgmt
      • PPC Audits
      • PPC Ad Retargeting
      • PPC Social Media Ads
    • Content
      • SEO Content
      • Copywriting
      • Content Audits
      • Strategy Development
      • Training
  • Our Work
    • Case Studies
    • Website Design Portfolio
    • Client Results
  • About
    • What Sets Us Apart
    • Our Headquarters
    • Our Team
    • Who We Work With
    • Testimonials
    • FAQ
  • Blog
  • Contact
  • Start a Project
  • Menu Menu
Business & Marketing, Google & Bing, Web Design

4 Biggest Website Mistakes Made by Small Businesses

Reading Time: 3 minutes

A study published by SMB DigitalScape earlier this year points out alarming shortfalls of the majority of small business websites.

While the study suggests that many small business websites are not technically sound from a search engine optimization point of view there are some bigger blunders at hand that can be fixed in less than an hour.

Does you website pass the test and enjoy the benefit in being among the minority of small business sites?

In This Article

  • 1. Is Your Phone Number Clearly Displayed on Each Page?
  • 2. Is Your Email Address Clickable?
  • 3. Do You have a quick and easy Contact Form?
  • 4. Is your site Mobile Friendly?

1. Is Your Phone Number Clearly Displayed on Each Page?

 “60% of websites are missing a toll free or local phone number on their home page.”

The purpose of most small business websites is to establish an online presence and provide information for searching customers. A lot of small business websites do not have an e-commerce platform and the only way they make money is to have their customers make a phone call to purchase a product or service or visit their brick and mortar location.

Placing your phone number on the home page and all other pages makes it easy for your visitors to contact you about placing an order, booking a service or inquiring about products.

2. Is Your Email Address Clickable?

 “75% of websites are missing an email link on their home page for quick contact.”

Some visitors are more inclined to send off a quick email to your company rather than pick up the phone. For the younger and computer saavy generation sending emails and text messages can be a preferable way to get in touch.

Make sure you have a “Quick Click” email option on your website pages

3. Do You have a quick and easy Contact Form?

 “66% of websites are missing a form-fill option to request more information from the business.”

Other visitors are more comfortable with completing an online contact form where they enter their name, email address and a quick note or check off the areas they need more information on.

4. Is your site Mobile Friendly?

“93% of websites are not mobile friendly and will not render on mobile devices and smartphones.”

Considering that most consumers own a mobile phone and most use a mobile browser to search for information, new businesses and even make purchases this is one of the most alarming statistics of them all. Not only does a potential visitor not see your phone number or email address but they don’t even see your website.

If you are in an industry where your customers are more likely searching for you from their mobile phone, such as a restaurant or a rental shop, then it’s time to seriously consider how mobile friendly your website really is. Generally, busy and on-the-go type customers such as mothers, office works, professionals and teens are likely to complete a purchase on their phone. Last minute products or services that do not need a lot of research also lend themselves well to mobile phone searches.

Fixing any one of these four issues is quite simple and can provide astonishing improvements for your small business. What are you waiting for?

(Results are published by SMB DigitalScape and promoted by BIA Kelsey)


Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.
View all posts
November 19, 2012/by Carissa Krause
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Reddit

Recent Posts

  • How to Attract Local Customers
  • Optimize Your Google Business Profile
  • How Mobile Local SEO Can Help Your Business
  • The Perfect SEO Page
  • What is Local SEO?

Explore Topics

  • Social Media Blogs
  • mobile SEO
  • GBP Profile
  • Business & Marketing
  • Company News
  • Content & Keywords
  • e-commerce
  • Google & Bing
  • Lead Generation
  • Link Building
  • Local PPC
  • Local Search
  • Mobile Search
  • Search Engine Marketing (PPC)
  • SEO in the News
  • Social Optimization
  • Technical SEO
  • SEO
  • Conversion Optimization
  • Web Design

1st on the List celebrate 25 years

Trusted SEO Experts, Delivering Results Since 1997. We’ve spent 25 years getting the best rankings and branded exposure for our clients in Canada and the US through winning SEO, Web Design, and PPC Strategies. Join our growing list of happy clients today!

GET PROPOSAL

COMPANY

About
Team
What Makes Us Different
Who We Work With

OUR WORK

Client Results
Case Studies
Web Design Portfolio
Testimonials

SERVICES

SEO
Local SEO
Technical SEO Audits
SEO Consulting
Web Design
Content
Pay Per Click
Social Media

CONTACT

201 – 33119 South Fraser Way
Abbotsford BC, Canada
V2S 2B1

34878 Millar Crescent
Abbotsford BC, Canada
V2S 7K5
1-888-262-6687
 [email protected]

© Copyright 1997-2023 - 1st on the List Promotion Inc. All Rights Reserved.
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • Youtube
  • Blog
  • Press and Partners
  • Resources
  • FAQ’s
  • Privacy Policy
  • Sitemap
Scroll to top