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Using an algorithm (a mathematical formula based on hundreds of pre-set criteria) search engines rank web pages from those they deem most relevant to those deemed less relevant.
Web page copy must therefore be written to satisfy the "keyword criteria" needs of the search engines in order to be ranked well at the top of listing results.
Web pages that consistently maintain high rankings are usually constructed with excellent keyword rich html text on static pages.
"Search engine friendly" copy simply means giving the search engines what they come looking for. Professional web content writers understand this and write keyword rich text content that satisfies the needs of the search eng
Writing for the Internet, whether you call it e-copy, web copy, web text, website content or whatever, is essentially a craft.
It is ordinary writing with a job to do.
If it means business you better write to grab their attention quickly, engagingly keep it and successfully lead them into taking some form of action.
Most websites contain copy written primarily for the benefit of the visitor. Websites however, really have two very different audiences: visitors and search engine-indexing spiders.
Writing for one takes a completely separate set of skills than writing for the other and may be best left to the talents of a professional web content writer. For now I
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