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One of the most important questions you need to ask when getting a new website is “Do I have full rights to this website?”You may think the obvious answer is YES but you’d be surprised with the fine print of some of the DIY and low cost website alternatives out there.A few months ago we wrote the article “Are You Held Hostage by Your Website?” in which we discuss three main ways you may be controlled by your website, including licensed websites.Today I want to discuss the topic of licensed websites in more detail. A licensed website means that the web designer or host or software owns the code for your site and you use a monthly or yearly fee to use i/by
One of the major themes in the last couple years in the SEO industry that is now critical to the success of every website is User Experience.Google says their goal is to provide users with the most relevant results and a great user experience (source).Think about it. Google wants to be the best Search Engine. To be the best they need to give the best results. And who determines the best results? Users.In the last couple years Google has begun integrating several User Experience factors into their algorithm. What grade would y/by
Did you know that the first impression of a website is formed in less than 50 milliseconds? That means you have just 0.05 seconds to prove yourself.To most visitors your website isn't just a website. It's your company, your brand, your personality and often the deciding factor of whether to do business with you or one of your competitors.Our brand new SEO eBook explores six expectations that your visitors have when they arrive on your website and how you can make a great first impression. This eBook will also help you understand how to capture your visitor's attention (in a good way), give them exactly what they are looking for and ultimately ensure your website has done it's job in "closing the deal".What is a closed deal such as a phone call, new email lead, purchase or in st/by
A recent study conducted by BrightLocal set out to find if images are a powerful trust factor on local business websites. Take a minute to stop and consider BrightLocal's reasoning:/by
Consumers arriving at a website may not be actively looking for photos of a business, but a picture speaks a 1,000 words and images convey a lot about a business and the people who run it and work there.In order to find out if images do in fact build trust BrightLocal showed participants a series of 3 screenshots that resembled local business websites. Each website was identical except for the image used on it. The image o
Finally a website usage study focused on B2B website best practices and usability. Find out how actual decision makers use your website to move through the purchase process!KoMarketing Associates and Dianna Huff’s study What B2B Buyers Want from Vendor Websites sought to understand total B2B Website Usability. The study reveals that buyers approach B2B websites with one motive – to “qualify a vendor in order to begin the process of moving toward a purchase.” Have you implemented B2B website best practices so that your/by
As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility.Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by over 40,000 people in one week. (more…)/by
If you have 300 newsletters that you’ve written that directly relate to the topics within your website, then the newsletter articles should be readily available from the other pages that relate to that topic. More often than not, they are only available by a link that says “Newsletters” and then the links to the newsletters have textual links that look like “March 2007 Newsletters”.This can often be missed by a visitor who could have actually found this information to be of value. Still worse, it might also be missed by the search engine robots who would have found additional content to support your targeted phrases had your navigation been laid out a bit better.Anthing that supports your targeted keyword phrases adds value and can result in an increase in rankings. In th/by
A lot of website owners want to do both, but can’t, and struggle with deciding which one to allocate their budget to first. Rebuilding a website is a great idea. Performing search engine optimization (SEO) is better.
The Internet is vast… very vast. It is comprised of, at last count, over 3-billion web pages and that number increases daily. People need a map to chart this unimaginably large landscape… search engines are the maps. SEO provides pointers to your business on the maps. Rebuilding your site does almost nothing for it.
If you understand the following statement, then which one to do first becomes very easy to decide upon… /by
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