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How To Incorporate SEO Into Your Web Design

SEO Web design is the partnership of web design and Search Engine Optimization (SEO). It is a philosophy that includes the user and lead generation within the web design and planning process. It is a way of thinking whereby SEO comes first, rather than as a post-launch activity.

Generally, many web designers outline SEO as one of their services and their process of SEO is post-planning and post-build. For some, it means an install of an SEO plugin so meta tags and titles can be optimized and content reviewed. For others it means general keyword research and content edits.

SEO Web Design from reputable SEO Web Design Agencies is a different approach altogether.

  1. It Starts With The Planning – SEO moves beyond keywords and content and incorporates planning for user experience, lead generation, site speed, user paths, targets and goals. During the planning phase, we work with you to determine your services and products, your target user and the best way for them to interact with your website.
  2. Keyword Research – During the planning phase, we undertake exhaustive keyword research. What we uncover in the research process helps lead the way for key site planning decisions.
  3. Competition Research – It’s important to know what the competition is doing in order to best plan how to compete best in the marketplace.
  4. Site Architecture – Our SEO and web development teams work together to outline a site map that acts as a plan for your website pages. The keyword research, competition research, the user and your goals help outline what the best navigation, page names and content for your website will be.
  5. The Build – There are a variety of ways to build a website, but for a website to perform well in search engines, there needs to be an SEO approach to the build. Search engines, such as Google, outline best practices that, when followed, set your website up for success. Things such as user experience, site speed, tags, hosting location and navigation all contribute to overall SEO Success and need to be considered during the build process.
  6. Content – Website content should reflect your business and what your target visitor is looking for.  Content should be more than simply a reiteration of your brochure. By taking an SEO approach to content creation, your content is written specifically for the user and then optimized for the search engines.
  7. Ongoing Analytics & Reporting – SEO Web Design does not end once a website launches, in fact, launch is basically the beginning. SEO professionals love to dig into site analytics to see what is performing well and what may need a revision. User queries and intention can change which is why monitoring analytics, search engine results and leads is an important aspect of the SEO process.
  8. Maintenance – A variety of tweaks, both programmatically and within content, will be made on an ongoing basis.

Our best results come from web design builds that were done with SEO strategy at the forefront. While sometimes, in a non-competitive market, SEO can be added post-build, best practices and the best opportunity for success come from a true SEO web design.

About 1st on the List

Located just outside Vancouver, BC, Canada, 1st on the List is a boutique SEO Company that has been offering search engine optimization, pay per click, and SEO web design services since 1997.

To learn more about our services, please call us Toll Free at 1-888-262-6687 or send us an email.

 

WordPress Theme Vs Custom Design

There are so many platforms to build a website in, and undoubtedly, WordPress is one of the most popular. For many businesses, this is a popular choice because it allows them the ability to have a website within a popular CMS platform. Plus, when using a theme or a template, a professional looking website can be created at a fairly reasonable price point.

 

The Pitfalls of a WordPress Theme

WordPress themes and templates are designed for ease of use; however, sometimes the very things that make them easy, make them difficult moving forward. When your website is built within a theme or a template, you are locked into the features and attributes of that theme and it can be hard to do customizations.

WordPress is home to a variety of plugins that make it easy to have complex features on a website. Unfortunately, many of these plugins can bloat or weight down your site which can result in decreased performance and speed.

 

The Pitfalls of Custom Design

Sometimes, custom website design can be cost prohibitive when compared with a template or theme design. It can also take longer to build.

Generally, if you’re aiming for a good return on investment, lead generation and top SEO results you will either want a custom design or a hybrid of custom design and WordPress theme. WordPress is highly customizable and top, experienced developers and programmers can create amazing features and designs with quality code that will not weigh down your website.

For more information on web design, contact us today.

About 1st on the List

Located just outside Vancouver, BC, Canada, 1st on the List is a boutique SEO Company that has been offering search engine optimization, pay per click, and SEO web design services since 1997.

To learn more about our services, please call us Toll Free at 1-888-262-6687 or send us an email.

 

Do You Have a Set and Forget Outdated Website Design?

Do you remember these infomercials for the Showtime Rotisserie?

SET IT AND FORGET IT.

The tagline is pretty genius for marketing an easy to use kitchen appliance. But are you using the” Set It and Forget It” mantra for your website?

If you built your website years ago and think it’s still good enough chances are you have an outdated website on your hands. Outdated website design, features and content could be costing you a hefty price in lost customers and missed opportunity.

Businesses keeping their websites current to today’s SEO standards and current with user trends and expectations are reaping the rewards.

Here are a number of key indicators that your website falls into the “set it and forget it” trap. Is it time to upgrade your web presence and get your website working for your company again?

  • You have a blog but its newest entry is over a year old.
  • You have outdated website content that advertises products or services that are no longer offered.
  • Your site is missing many of your newest products and services.
  • Your site still uses outdated website design features such as flash or animated graphics from the 1990’s.
  • Your site is clunky and unusable on a mobile phone.
  • Your site doesn’t really tell the visitor what you do or why they should choose you over your competition.
  • Your site loads an automated introduction that must play before the visitor can get to the homepage.
  • Your site uses stock photography rather than actual images of your employees and business (read about how your picture can build trust).
  • Your site doesn’t list current hours, phone number or email addresses.
  • Your site has automated popup windows.
  • Your site has obscure color contrast such as a black background and white font or dark blue background and grey font.
  • Your site takes more than 2 seconds to load (read more about how website speed affects SEO).
  • Your site is very difficult to update and involves calling the web developer and paying hefty hourly fees.
  • Your site visitors are only visiting your homepage.
  • Your overall website traffic is steadily declining over time.
  • Your site has certain areas that no longer work or never worked.
  • Your site isn’t even indexed by Google (go to Google.com and type in site:yoururl.com” to see)
  • Your footer has an old copyright year.
  • You haven’t had a lead from your website in over a year.
  • You have to apologize to your customers about the dated website.

If you answered yes to several of the above questions there is no need to panic. Did you know that our WordPress Website Redesign packages are actually quite affordable? We can give your brand new fresh looking, fully functional website that has all the information your visitors will need. It comes mobile responsive and we will even teach you how to add new content yourself so you don’t have to rely on us to do it all the time.

The bottom line is that a website isn’t something you just set and forget, you need to constantly be updating it with new information, staying in line with modern design trends and always looking for ways to give your visitors what they want.

Still not convinced?
Try taking our Free Website Evaluation to learn more about your website.

Download your free website evaluation