Tag Archive for: Usability
What’s Important Content for B2B Conversion Optimization?
A recent study by KoMarketing, Huff Industrial Marketing and BuyerZone examined the most important content for B2B buyers and what factors on a website can impact their buying decision, for better or worse.
Here are the key takeaways. Does…
How to Improve B2B Website User Experience
Finally a website usage study focused on B2B website best practices and usability. Find out how actual decision makers use your website to move through the purchase process!
KoMarketing Associates and Dianna Huff’s study What B2B Buyers…