Social Platforms

Get our latest news about Social Platforms and our other online marketing services. Call us at 1-888-262-6687 to inquire about your marketing needs.

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How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch with people you have given a quote to…

What’s the best way to get people to remember you? How do companies keep their name in peoples’ minds after they have left?

If you want to keep customers active and buying from you again and again or referring their friends to you repeatedly, the best approach is to have a good email follow-up (automated) sequence.  You can set up a weekly (minimum) sequence for a year and keep repeating it in many cases.  In addition to the weekly contact, you can send additional emails for specials and promotions and fun stuff.

It would be good to support email follow-ups with Facebook ads to your email list.  Don’t be boring.  Put some effort into it and be creative with each medium.

In every contact with your “warm” list, be friendly, be entertaining, be informative, do contests and giveaways… ​and also talk about your business from time to time.

Additionally, try to get them to follow you on Twitter and Instagram.  Tumblr is also developing into an influential platform.  Pinterest is especially good to keep in touch with women clients.  LinkedIn is also good or it might be the best one, depending on your target market.

At 1st on the List, we believe that the best idea is to show up where your customers are and be likable.  Every business owner/business has a different personality so there is a lot of flexibility in what you end up doing exactly.

You can hire someone to do this type of networking / socializing.  Costs will vary depending on what level of service you want.  If you just want someone to socialize, you can hire someone for a few hundred dollars a month.  If you want someone to socialize and generate leads, it will cost you roughly double of the socializer.

When you want to generate leads for repeat sales or sales from prospects who have visited you, spend more time making friends and being friendly than selling.  There’s a way to bring up business when you are socializing so people love to do business with you.  No one likes a person who is always just talking about their own business.  ​​

Handing out freebies like t-shirts and coffee mugs can be part of the matrix, but by itself, it won’t be enough to generate business.  Better to keep that money in your pocket.  If you want to generate business, start with email, grow into social media and use the giveaways as one part of an overall, planned campaign.

If you still have questions about getting more sales to your business or you would like more information, please call our Marketing experts here at 1st on the List at 1-888-262-6687.

Recently a client forwarded us some interesting articles and thoughts on Social Marketing. The information included this statement that really stood out to me:

People don’t want to talk about brands or companies,
they want to gossip about their family and friends.

What do you think?

This is where we’ve always struggled with Social – how do “boring” industries like Pest Control engage their customers through Social Media? Who in their right mind would want to share about the bed bugs in their home?

Let’s make it clear that at 1st on the List we don’t specialize in Social Media and don’t push our clients to invest heavily in Social. However Social almost always comes up in each and every SEO campaign we run.

Here are our key thoughts on Social that we think will help you get in the right frame of mind when thinking about your online visibility.

Understand Your Visibility on the Internet and How They Interact

Essentially there are three main types of visibility on the Internet:

  1. Organic rankings – ie. SEO – on Search Engines such as Google, Bing and Yahoo.
  2. Paid listings – ie. PayPerClick or AdWords – where you pay to have your website listed at the top of Google search results.
  3. Social Media – Facebook, Twitter, Houzz, Pinterest, YouTube – where your target market spends a lot of their online hours.

Overall none of these directly affect each other and should be considered as separate approaches to getting visibility. It’s not to say that branding and exposure from one doesn’t affect the others, but the effect is indirect.

For example, a person may first come to your website from clicking on your Paid Ad. The next time they may remember your brand and do a search in Google. The following day they may see one of your ads on Facebook. This is all to say that it can become hard to measure at exactly what point you gained the visitor as a customer. Where was the tipping point?

Different Social Platforms for Different Types of Businesses

Just because everyone is on Twitter doesn’t necessarily mean you should be too! Facebook might help ever so slightly with referrals but should you pay someone to spend 10+ hours per month running your Facebook page?

It’s important to think through where your customers are spending time, what Social platforms lend themselves best to your industry and what you will gain from each one. For example we designed a website for a local Custom Home Design firm. At the time they photographed over a dozen of their houses to feature on the site. At the same time they added all of these images to their Houzz profile. One of their photos has been added to 700 Ideabooks and counting! Talk about exposure. Within a couple months of having the pictures on Houzz they got a call from a new client who basically hired them on the spot, because he liked the Houzz pictures that much.

So Social can work in bringing in business … if it is done smart.

Create a Social Footprint That Makes Sense

Companies and brands should have some type of Social Footprint that makes sense for their type of business. The footprint should also be where their target market is spending their time. Ultimately, Social Media should be used to help enhance the main business drivers where a small investment helps the other marketing approaches. Notice how I didn’t say Social Media should become a main business driver.

Good Luck Tracking ROI

It can be very tricky to confirm ROI with Social Media. There are more failures than successes with large spends on social media. Furthermore the media misrepresents the benefits by trying to connect one isolated success to all types of businesses. It just doesn’t work that way the majority of the time.

Branding Sells and People Expect You to Be Social

Branding is a major part of the online landscape. While social may not generate a lot of sales today’s online traffic is aware of what social is and have come to expect that companies will be part of the Social world. Websites that have no social presence can risk being viewed as not keeping with the times. Social Media can also help differentiate you from others. Social is a great place to show your brand personality and connect on a personal basis with customers.

Social is Just another Cost of Doing Business

Social Media has become just another cost of doing business. The smart and successful businesses find ways to tie social in with their main business drivers. All in all, branding helps sell. Look for low cost ways to brand your company every chance you get. Maybe that is just creating Facebook and Twitter profiles so your brand is present there in case people want to connect with you in that way.

SEO and Social – The Missing Connection?

So more Facebook likes will improve my rankings right? Wrong. There is no direct impact between Social and SEO. However … just as people expect you to be present on Social Platforms the Search Engines also expect that websites will have some form of social presence. They even created Google+ specifically for this purpose. Ultimately the Search Engines take clues from all around the web for where your business is active, being mentioned and has claimed profiles. The farther and deeper your reach across the web the more credible and established your business becomes.

What is your perspective on Social Media? Have you been successful with your Social endeavours? We’d love to hear your input – drop us an email at contact@1stonthelist.ca!

Social Media Fund Penny JarMany people think of marketing through Facebook or Twitter the next best thing since sliced bread.

After all, it’s FREE to sign up and start sharing, almost anyone can do it and there are millions of people just waiting to hear your message.

This may come across a little tongue and cheek but there are a lot of people who think this way. Many times business owners are willing to pass Social Media off to just anyone thinking it will be very inexpensive and generate out-of-this-world results.  Many people underestimate all of the costs and time required for Social Media.

A recent survey by Social Media Marketing University finds that more than half of social media marketing budgets are for staff compensation. What takes up all of their time?

  • Developing content
  • Strategy development
  • Posting content
  • Listening and monitoring
  • Measurement
  • Responding to fans and followers
  • Reporting results to leadership

This study is just another reminder that a well-run social media campaign that will actually help with branding and growing user engagement takes a lot of sweat equity. Social media shouldn’t be taken lightly or handed off to just anyone!

And it’s not getting any easier – nearly 75% of respondents in the above survey say that the time they spend on social media has increased over the last year. How much time? 64% of social marketers are spending at least 6 hours a week. With BC’s minimum wage set at $10.25 that would cost you $246 per month and nearly $3,000 per year to hire just anyone to manage your social media. Now, nearly 1 in 5 social marketers are spending more than 20 hours per week managing social media.

Nearly three quarters of respondents feel that based on the results they are getting from Social Media it has been worth their time and money.

What have your results with Social Media been? How do you use Social Media to engage with your customers? Do you run paid Facebook Ads as well? How do you manage all of your Social Profiles or what Social Platforms do you focus on?

We’d love to hear your thoughts – send us an email at contact@1stonthelist.com!