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Top 7 Ways to Improve your Website Speed

Patience may be a virtue, but it’s not one valued in the world of the web. Whatsoever. Your website needs to load fast. And if it doesn’t, you need to improve your website speed – fast, or your users will click away – lightning fast. Don’t believe us? Take a look at these Kissmetrics website speed stats, which tell a tale of impatience of the first order:
  • 47% of consumers expect a webpage to load in 2 seconds or less;
  • 40% of people will abandon a website that takes more than 3 seconds to load; and
  • A 1-second delay in page response can result in a 7% reduction in conversions.
  • If an e-commerce site is making $100,000 per day, a 1 second p
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Page Speed: Everything You Need to Check if Your Website Can Keep Up

Slow and steady does not win the race. Not when it comes to your website anyway. In the online world, the hare wins the race and the turtle… well, he’s completely irrelevant. What we’re trying to tell you is that speed wins the race. More specifically, speedy page speed wins the race. The faster your website performs, the faster your webpages load, the better you’ll do – with Internet users, with your customers, and with search engines.It’s a well-documented fact that most website users will only wait about four seconds – at a push – for a page to load before ditching your website and moving on to another. Another that can keep up with them, and the times.Sound like a severe case of impatience? Sure. But your users don’t care much to be preached at about patience.
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Converting HTTP to HTTPS

We cannot overstate it enough: converting HTTP to HTTPS is absolutely necessary...if you haven’t converted your website as yet, now’s the time.Do you leave your home unlocked all day, every day? Do you leave the keys to your car in the ignition no matter where you’re parked? Do you leave your safe door open, valuables on show to all? No? Why then would you leave your website – and by default your business – wide open and unsecured? By not converting HTTP to HTTPS, this is exactly what you’re doing: leaving the keys to your business in the lock – and already half-turned.Dramatic? Perhaps. True? Definitely. Read on to find out the what, why, and how converting HTTP to HTTPS can protect your website. If you’ve got questions, we’ve got the answers.

What is HTTP?

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Top Tools for SEO Competitor Analysis in 2019 to Strengthen Your SEO Performance

When last did you conduct an SEO competitor analysis? Just as we thought...When it comes to competition in business, there are two ways of thinking.

Rationale 1: “A flower does not think of competing to the flower next to it. It just blooms.” Anonymous

Rationale 2: “Competition in business is a blessing, for without it, we wouldn’t be motivated to improve.” Nabil N. Jamal, author of A Harvest of Change

Here at 1st on the List, we fall firmly into the latter camp. If there’s one thing we can’t stand more than someone earnestly imploring us to “You do you” (insert ‘You Do You’ meme here, followed by several vomit emojis), it’s seeing a business squander their full potential by ignori
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Make Your Website Mobile Friendly – The Importance of Mobile SEO for Websites in 2019

Is your website mobile friendly? Should you care? Do kids like candy?Chances are you’re reading this on your mobile phone. (Are we right or are we right?) Moreover, if you can bear to tear your gaze away from that fairly dinky smartphone screen to lift your head and look around for just a second, chances are every single person around you is head down, engrossed, eyes fixed upon their own mobile phones. Just from this observational science, common sense alone should be enough to tell you that mobile phones are where it’s at when it comes to surfing the web. Communicating. Living life. Buying stuff. Any website, email application, game or any other app needs to be easy to use and view on mobile phones. If your website isn’t mobile friendly, your website isn’t user-friendly. And
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Complete Guide to How Customer Reviews Can Help (or Hurt) Your SEO

Bad reviews can hurt more than just your feelings.It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the good, the bad, and even the lack thereof – can impact your SEO, along with your reputation? Whether that impact is negative or positive depends on how you respond to those reviews.Handled correctly, customer reviews can improve search rankings and boost your SEO efforts. Ignored, they will have the exact opposite effect. Let’s find out why and how customer reviews can impact your SEO, how to handle customer reviews, and some top tips along the way to make the most of your review strategy to boost your SEO efforts.

Why Customer Reviews Matte

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Top 8 Benefits of SEO for Your Business’ Bottom Line

You’re still skeptical about SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster, and boost, your business immeasurably. In spite of statistics like the following, all of which point, with big glaring red arrows, to the importance of SEO in getting your business positioned to succeed in an increasingly online world:
  • 63,000 searches are performed on Google every second (SEO can help you get found in those searches);
  • 39% of all global e-commerce traffic comes from search (SEO can help your product get found, and your business nab some of that);
  • 93% of all online experiences begin with a search engine (see bulle
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The Best SEO Tools in 2019 to Help Make SEO Easy

Search Engine Optimization, or SEO, can feel like such a rollercoaster. An out of control rollercoaster. A lost cause. A mind game of the most frustrating kind.SEO is hard. There’s a reason there are experts in the subject. People who make it their life’s work to stay up to date on all the algorithm changes, best practices, new tools, and strategies that will continue to work long after Google has changed things up, yet again. Fortunately, many of these people are happy to share their knowledge, and their tools, on that beautiful thing: the Internet. Often for free. (In fact, all of the tools we’re going to send your way have both free and paid pro plans. When you’re just starting out, the free plans offer more than enough tools and useful information for your SEO purposes.)
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How 301 Redirects Affect SEO Performance (Plus Best Practices for 301 Redirects)

404: bad. 301: good. Bigger isn’t always better, and definitely not when it comes to SEO and these two numbers.In case you’re wondering, we’re talking about 404 errors and 301 redirects.While that first sentence (the one about 404s being bad and 301s good) completely oversimplifies things (by now you really ought to know that nothing is that simple in SEO land), in general you really don’t want somebody searching the web to find you, to find nothing but a broken link, the dreaded 404 http error code, the internet equivalent of the kiss of death: Page Not Found. It’s a bad experience for them, which is bad for you. Possibly worse: if search bots get served with a 404 a few times, the search engine in question will, in time, deindex the page from the search results. 301 red
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How to Guide to Create a Sales Funnel to Increase Your Business’ ROI

Setting up your sales funnel may not be easy but it's the best way to convert eyes on your website to money in the bank.Traffic. Leads. Sales - Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re tempted to hashtag this simple three-string chain of events “business goals.” Like #relationshipgoals (oh, hello there George and Amal Clooney), but for business. Actually, we’re more than tempted: #businessgoals. There. We did it. How to reach those goals though? Not nearly as simple as sticking a hashtag in front of it and calling it a day. If you have a w
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