Full disclosure: SEO is not just for experts. Presenting our top 5 SEO hacks for beginners, to get you seen by Google, other search engines, and your customers. Yes, SEO can be big and overwhelming. Yes, there are some very technical elements to building a killer SEO strategy that are better left to the experts. But there are also some easy, DIY, SEO hacks to get even the most technophobic of troglodytes on the right path to getting the Google recognition you need to stay relevant (and afloat) in 2020. And make no mistake: you do need Google’s recognition. With more than 63,000 searches conducted on Google every second (about 5.4 billion searches per day) (Internet Live S
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For beginners, SEO can seem scary. A virtual vortex, swirling with head-spinning jargon and tech-savvy know-how always seemingly just out of your scope of knowledge. (Full disclosure: even seasoned SEOs sometimes feel this way, what with the never-ending mystery that is Google and its algorithms.) There’s no point turning away from it though. You must face into the winds of search: SEO and Google are inseparable and if you want your website, and business, to feature at all, you must allow yourself to get sucked into the Swirl, embrace the Eddy, open yourself up to the Opportunities. Besides, thanks to our SEO for Beginners guide, you will see that, actually, SEO needn’t be something to fear. First, we’ll tell you exactly what it i
/by Neeraj VarmaYou already know the importance of converting your website from HTTP to HTTPS, and why it matters. We’ve told you. Google has told you. Your tech guys have told you. Your content marketing/social media/SEO team has told you. Probably even your grandmother has told you. (Okay, she was probably talking about the importance of keeping your money secure in the bank rather than under your mattress, but the same principles apply.) If you haven’t already converted, you need to just do
/by Chris GengeWant to learn how to rank higher on Google Map? If your business doesn’t rank well on Google Maps, does it even exist? It is common knowledge that the 3-pack on Google Maps is the holy grail of local search, and that appearing as one of the hallowed trio is a feat that can be really profitable for your business. Every time someone searches for ‘XX near me’, or ‘XX in XX-City’, it is more than likely that they will find what they're looking for within those Google Maps results, and won't even bother scrolling down to the organic results beneath. (In fact, if you haven’t searched for a business near you using Google Maps in the last month or so, and then chosen one of those top three businesses you found yourself, we’ll eat all our keywords.) Ranking high on Google Map
/by Keiran GriffithsLooking for some good local SEO tips? Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local SEO tips to help you navigate through the steps needed to ensure that your business has the presence it needs to earn the Search Engine Results Page (SERP) results you deserve.
/by Carissa Krause1. Attractive and Click-Worthy Title and Meta Descriptions
Optimizing your Meta Data is one of the most overlooked local SEO tips yet, it is so fundamental. These HTML elements are customizableUpdating Your Keyword Strategy
Keyword research for SEO is as crucial in 2019 as it has ever been. If not more so. As we explained in our recent blog post ‘How to Choose the Right Keywords for Your Blog Posts’, the world of keywords has changed. Keyword strategies for SEO used to be as easy as targeting a bunch of keywords you wanted to rank for then stuffing them into your content willy nilly. No more. In fact, that strategy is almost ancient history at this point. Between then and now,What do you get when you put ‘Google’ and ‘my business’ together? Google My Business. It’s simple grammar really (of a sort). You know what else is simple? Optimizing your Google My Business account. It’s also a complete no-brainer. At the end of September 2019, Google had 92.96% of the Search Engine Market Share Worldwide. (statcounter GlobalStats) As a small business, or even a big business, you really need to play nicely with Google, and optimize your ‘Google My Business’ to get anywhere online. Google My Business is one of the most obvious, and easiest ways to improve how your business performs, and how it appears to searchers, in search results. Ye
/by Donald KimSo, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords? Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start? Start with what you know. A topic relevant to your business that you know, inside and out. One that you are passionate about; that you have things – insightful, interesting things – to say about. Got that? Go
/by Donald KimInfluencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.) Either way, influencers have been in the market for as long as people have been trying to sell stuff. Santa Claus helped sell Coca Cola back in the Thirties. In the Nineties, Joey from Friends helped a Japanese firm sell Ichiban lipstick for men. (Yes, we are entirely aware that Friends wasn’t real life, but we stand by this example.) In the Noughties, Grumpy Cat influenced millions to buy everything from cat food, to clothing, to soft
/by Donald KimPatience may be a virtue, but it’s not one valued in the world of the web. Whatsoever. Your website needs to load fast. And if it doesn’t, you need to improve your website speed – fast, or your users will click away – lightning fast. Don’t believe us? Take a look at these Kissmetrics website speed stats, which tell a tale of impatience of the first order:
/by Carissa Krause- 47% of consumers expect a webpage to load in 2 seconds or less;
- 40% of people will abandon a website that takes more than 3 seconds to load; and
- A 1-second delay in page response can result in a 7% reduction in conversions.
- If an e-commerce site is making $100,000 per day, a 1 second p
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