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SEO company 1st on the list Promotion was started by Chris Genge in 1996. It was the year DVDs had just come out in Japan, Internet Explorer 3.0 was launched, eBay started their online auction and shopping website, and Dolly the sheep was the first mammal to successfully be cloned.

It was a time of rapid technological change and the US stock markets were gaining at an incredible pace. 1st on the List Promotion founder, Chris Genge started playing around with his own websites to figure out what it took to get them to rank well on the search engines.

Birth of SEO

The term “SEO” had only been coined the year before and the SEO industry was very green indeed. Google didn’t even exist and early Search Engines included AltaVista, HotBot, Lycos, and Yahoo, among others.

At that time you could make one small change on your website, hit refresh, and immediately see results (for better or worse). Using this method (and his engineering background), Chris started to reverse engineer the Search Engines to figure out what boosted rankings and what hurt rankings. Still working full time as an Engineer, Chris started to see the serious potential to turn this new hobby into a profitable business.

Very quickly, Chris felt more and more confident that he knew what it took to properly optimize websites and keep them ranking well. He completed all the necessary paperwork and in January 1997, 1st on the List Promotion Inc. was officially founded.

Essentially 1st on the List Promotion grew out of a one-man SEO operation, where Chris oversaw and did everything himself. Over the next few years, our SEO Company grew rapidly and Chris had to hire several new staff and train them to provide top-notch SEO services as well. In time, they outgrew their small basement office and leased office space in Abbotsford, BC.

1st on the List’s SEO Capabilities

In the fall of 2004, three staff traveled to Simi Valley, California to complete the Bruce Clay, Inc. SEOToolSet? Certification. At the start of 2005, 1st on the List became the first SEO Company to attain the SEOToolSet? Certification designation.

As a pioneering firm in the SEO industry, 1st on the List has since developed deep capabilities in analyzing a website and identifying underlying site design and server configuration issues. Even though making changes isn’t as instantaneous as hitting refresh (like it was in the early days), our clients experience long term improvement and growth in their websites. In fact, our oldest client started working with us in 1999. That’s longer than many SEO companies have even been in business!

Over the years 1st on the List Promotion has introduced new service offerings in order to keep up with our client’s needs and the ever-changing Search Engine requirements.

In the early 2010’s we identified a major service gap with many web developers and designers who could create beautiful websites but failed to integrate crucial Search Engine Friendly components. We had too many business owners come to us with a brand new website that looked great but because of limitations in the platform or how it was set up, it never had a chance of ranking well. Soon after, we launched our own SEO web design department and we now develop great looking, Search Engine friendly websites.

1st on the List SEO Best Practices

If there is one thing for certain in our industry it is that SEO is constantly evolving at a rapid rate. It is paramount that we help our clients keep up with SEO best practices because it’s impossible for them to do on their own.

1st on the List is now a full-service search engine optimization company committed to using only ethical, industry accepted search engine optimization and search engine marketing best practices. Despite a number of things changing about our business and industry as we’ve grown up over the years, the one thing we haven’t compromised on is our stance on ethical SEO best practices. We protect the integrity of all our clients’ websites by adhering to industry-accepted strategies and Google Webmaster guidelines. As well, we anticipate as much as possible how these guidelines and search requirements will change in the future.

To this day Chris still continues to oversee all SEO projects. He stays current with the latest SEO technologies and is always pushing his highly skilled staff of SEO professionals to keep on top of any changes that come. Our objectives are simple – to keep our clients always prepared for shifts in the SEO Industry. All our SEO project leaders have over 12 years of experience in SEO. We are driven by helping clients increase their website visibility and online branding. When we help meet their goals, we all celebrate.

Now that we’ve shared how we got to where we are today, we’d love to hear your story. Whether you’re discovering us for the first time, have been referred to us by a colleague, or perhaps seen us featured on websites like Top SEO’s, we look forward to getting to know you and your business.

How Does 1st on the List Promotion Fit Into Your Story?

1st on the List Promotion has helped hundreds of other companies get their businesses found on the Internet. Put us to work for your website too!

Call us at 1-888-262-6687 or connect with us online.

clutch-top-seo-firms-canada-2017-badgeClutch, a research firm located in Washington, D.C., just announced their list of leading SEO firms in Canada for 2017, and 1st on the List is at the top of the Service Focus list when it comes to Search Engine Optimization (SEO).

We’re proud to have been awarded this prestigious position in Clutch’s top 10 list and continue to work diligently to improve our services while maintaining this industry-leading status.

Clutch Award Methodology

The methodology which Clutch uses is based on a company’s ability to provide proven deliverables reliably with high-quality results. Using both quantitative and qualitative parameters, Clutch assesses companies during a very thorough research process which includes speaking directly with a company’s past and present customers.

Clutch then analyzes this first-hand information along with other facets of their inquiry processes. These include a company’s market presence, industry experience, and capability for providing client results.

This rigorous vetting procedure provides potential buyers with a reliable, representational overview of SEO as a whole in Canada. Effectiveness as well as weaknesses of each characteristic related to the organizations. Clutch reviews are also exposed.

market-focus-SEO

Clutch Award Competitiveness in Canada

SEO in Canada is an extremely competitive business sector. Clutch awards in this sphere are highly sought after and coveted.

Year after year 1st on the List enhances and maintains a direct focus on what we feel to be most important to clients. The consistent, undivided attention to Search Engine Optimization is what makes us the premiere company in this market segment.

Relying on the experience acquired from 20+ years of developing SEO strategies, 1st on the List is clearly well-positioned to provide clients with the optimal SEO results they seek.

The Importance of Clutch Award Results

If you expect to have an online presence attracting site visitors and viewership, SEO is your number 1 priority. Clutch understands the importance of SEO development as it applies organizational growth. For this reason, they feature it as one of the most important categories of the 4 which Clutch scrutinizes.

The Top SEO Companies in Canada list presented yearly by Clutch provides empirical evidence for businesses and organizations evaluating prospective SEO advisement. Those who are seeking to make informed decisions about consulting with a Search Engine Optimization company regarding their SEO strategies have come to rely on these lists.

Power of Testimonials for Clutch Awards

Because Clutch speaks intimately with current and prior 1st on the List clients, their reviews cover the scope of our business past and present. Companies could not perform these types of evaluations on their own.

The power of Clutch Award results provides crucial appraisals for companies and better awareness of their market position. This enriches SEO for everyone, not just the customer.

We’re proud to have been a recipient during this year’s awards!

Read the Official Clutch Announcement: 
https://clutch.co/press-releases/announces-leading-seo-firms-canada

Visit our profile on Clutch:
https://clutch.co/profile/1st-list-promotion 

clutch-badgeHighest Rated Canadian SEO Firm on Clutch!

At 1st on the List, we understand how crucial it is to be number one when people are searching for your company. It’s why we have staff members with over a decade of SEO experience meeting our clients’ needs and answering their SEO questions. When clients work with us, their websites’ SEO receives our undivided attention.

You may not realize that “SEO” for companies in the SEO industry is very competitive. Varying levels of SEO is offered by virtually every web developer and marketing firm. This requires us to think creatively and market ourselves strategically. Just like our clients, we need to set ourselves apart from the competition.

That’s why when Clutch, a research firm based out of Washington, D.C., approached us about their new platform that could make us even more visible to potential clients we jumped at the opportunity.

After doing our research we found that they are a leader in digital marketing industries such as advertising and marketing, web and software development, mobile app development and IT consulting. Clutch doesn’t take shortcuts with their online directory listings and research, so we knew that we could potentially receive the visibility required to help connect us with potential clients.

Since we’ve joined Clutch, we have experienced quite a bit of success. We are now the highest rated Canadian SEO firm on Clutch. It seems fitting that “1st on the List” is “1st on the List with Clutch”. This goes to show that we’re bringing our clients the best in SEO services and helping them reach their target goals.

Creating a profile on Clutch was a very thorough process. We filled out a detailed questionnaire describing all the services that offer  and the clients and industries we provide solutions to most often.

What sets Clutch apart from other Third Party Directory sites is the client reviews section.

Analysts at Clutch actually reached out to our clients and conducted phone interviews with them to get an unbiased view of what it’s like working with us. This truly gives us an idea of what we’re succeeding in and it also highlights the areas where we can improve. With a 4.8-star rating and positive reviews from our clients on the page, we’re happy with the thorough procedures Clutch has in place!

Here’s what one of our valued clients had to tell the analyst at Clutch during his interview:

“We are very satisfied with their work. Their strategies are well thought out and they provide quality customer service.”

We’re excited to read more reviews as Clutch interviews the rest of our clients. Reading these thoughtful and positive reviews truly inspires us to continue providing great services for our clients. It encourages us to stay innovative so that we remain number one for Canadian SEO firms on Clutch.

As most businesses in all types of industries, we find that client testimonials and referrals are one of the greatest compliments we can receive. We’re excited to see what our partnership with Clutch will bring in the future.

Check out our profile and tell us you thoughts!

I’ve been reminded in the last couple weeks once again at how many businesses are selecting search engine optimization (SEO) companies based solely on price. This simplistic selection method is costing them far more than they think!

The process used by individual SEO companies varies so much from company to company that lowest price is not the factor to base your decision on. It is like buying a $10,000 commuter car instead of a $50,000 luxury European sports car, expecting to get the same level of performance.

Unfortunately, like far too many business owners that I speak to think this way. The truth is if you select a low cost SEO company that doesn’t do a good job you not only end up paying someone else a second time to redo all the work but also end up having to repair any damage done. Do you still think it is wise to buy based on lowest price?

There are simply no short cuts in SEO that will get you great long-term results at the lowest cost – it’s an oxymoron. I am not saying that you have to buy the highest priced SEO Package out there. I am saying that you need to be smart when selecting an SEO and choose the right criteria (not cost!) to evaluate the provider and their ability to deliver on results.

If you are not experienced with SEO it can be hard to tell a good firm from a bad one, so here are my top tips to help you make a wise decision in selecting an SEO company to work with.

1. Established expertise in SEO.

Look for an SEO company with experience. SEO has been around for 15+ so why shouldn’t you choose a firm that has been doing it from the very beginning? Not only will they have years of experience the fact that they are still in business doing SEO is a testament to their ability to deliver on results and keep clients happy.

2. Established manual processes that differentiate you from your competitors.

You should also look for an SEO company that uses an established manual process. Yes they cost more, but at the end of the day you get the quality results you’re looking for. If you purchase SEO that uses an automated process, you can expect to be on page 10 of the results, with the 600,000 other site-owners using automated SEO. You can’t expect to be top ranking if you and your competitors are all doing exactly the same thing.

3. SEO should take several months (not weeks).

Search engine optimization takes time to mature and sites don’t attain instant rankings. Don’t discount SEO companies that tell you it will take several months to get the rankings you are looking for. The ones that tell you that it will take several months are the ones giving you the real facts. Be extra weary of companies that guarantee results in any period of time. There is no way to guarantee any type of ranking!

4. Customer testimonials should back up their ability.

Ask about some of their customers and the results they’ve achieved. You can also ask how long many of their clients have been with them. A high turnover rate of clients likely indicates they aren’t able to deliver or maintain results. An SEO Company that can maintain clients for two, three, four or five plus years is likely achieving results and earning their clients a positive benefit.

5. Don’t abandon SEO if you’ve been burned in the past.

Don’t abandon SEO because you once picked the wrong company to do your SEO. Search is the most cost effective method for bringing large numbers of potential customers to your website. The cost of not being in the search engines far exceeds the cost of paying a good SEO firm to get your site properly ranked in the search engines. Some companies that have the whole equation right are selling over a million dollars a week in sales on the Internet. No Joke! Many businesses are now taking advantage of this efficient way to expand their company’s exposure to new markets.

I have never believed in the fable that everyone who has a website gets rich (that’s media overhype), but the site owners that get it right sure can do very well. The Internet is a place where smart businesses thrive and the weak fall.

Smart business decisions and choosing smart SEO service providers, based on performance rather than lowest cost, is what translates into profit.

For more information about our company’s history and philosophy of SEO please visitor our About Us page or set up a consultation with one of our SEO experts today.

The popular SEO authority Search Engine Land recently shared an article by Stephan Spencer titled, “Understanding & Explaining A Realistic SEO Timeline”.

While there has never been a simple answer to the age old question How long does SEO take to kick in,  Spencer explains several factors that can impact your SEO timeline and how long it will take before you start seeing results.

Here is the TLDR (Too Long Didn’t Read) Version:

  • There are many variables going on with your SEO such as design, code, previous SEO efforts and so on.
  • SEO is a team effort and depends on the cooperation of many team members as SEO is essentially managing the entire movement for the direction of the site.
  • The technical side of SEO is like troubleshooting and it isn’t always evident why rankings are fluctuating.
  • When rankings or conversion rates do not improve immediately after implementing  site changes you may not be able to just “SEO it faster” because uncontrollable factors such as manual penalties, competition, and how often Search Engines refresh their index come into play.
  • SEO can be compared to Fitness in that it is about correcting problems in the present and about taking preventative measures and continual improvement for the future.
  • Like fitness, you don’t just stop SEO once you’ve achieved your goal. SEO needs to be maintained for optimal results.
  • It is important to take the time to assess the situation and plan both short and long term strategies.

This is why at 1st on the List we carefully take the time to assess your current website’s health, competitors’ efforts and your industry to develop short and long term strategies in order to reach your goals.

Each of our custom SEO Campaigns start with a comprehensive Site Audit so we fully understand what is going on in the background of your site. This enables us to set realistic timelines with your team for making corrections for continual improvement.

For more information about our Search Engine Optimization services please call us Toll Free at 1-888-262-6687 or complete our quick Quote Request form.

Our latest eBook came as a result of three or four business owners calling us in the same week who each made similar comments about having stacks of reports from their SEO company but no idea what they mean. Buried under charts and numbers they each came to the realization that they didn’t know what kind of results they were achieving.

If you are in a similar boat you can’t afford to miss this eBook. Topics include:

  • GOALS – You need to measure the right thing.
  • STRATEGY – You need a solid game plan in order to win.
  • IMPLEMENTATION – Work needs to be done in order to see results.
  • RANKINGS – Being #1 doesn’t always matter the most.,
  • TRAFFIC – People need to come to your site too!
  • RECOMMENDATIONS – Rely on your SEO for new opportunities and growth.
  • COMMUNICATION – When was the last time you spoke with your SEO?
  • REPORTS – Are you buried under loads of data?

Download Now – How to Evaluate Your SEO Provider

Is it time for a much needed change? Request a call back by using our SEO Quote Request Form or call us at 1-888-262-6687 to speak with one of our representatives today!

Don’t miss out on all of our SEO Resources Page including more eBooks plus Slide Presentations and Infographics.

Do you really know how to evaluate an SEO and what they can do for you?

You’re not alone! Over the years we have found that most business owners don’t really know what they should be looking for or how to ask the questions most critical to finding the right fit SEO for their business.

In this eBook we candidly outline the 14 most important questions you should ask any SEO company and explain the importance of each. We then outline what type of answer you should expect from an honest and successful SEO.

For example, you may think guaranteed rankings in 30 days sounds good but did you know that Google warns you to beware of SEOs that claim to guarantee rankings?

Or do you know the different options of how an SEO may measure the success of your campaign and which metrics have your best interest in mind?

Interested in these SEO Interview Questions? Just hit the
download button and start reading immediately!

Interested in interviewing our SEO company? Request a call back by using our SEO Quote Request Form or call us at 1-888-262-6687 to speak with one of our representatives today!

Don’t forget to browse all of our free SEO eBooks, Articles, Slide Presentations and Infographics over on our Resources Page.

paying for seoToday we will tackle a few big questions that have probably crossed your mind many times:

“Is it really worth paying for SEO services?”

“Why hire an SEO?”

To help you answer the question for yourself and your company estimate what your time is worth. As a plumber, real estate agent or jewelry designer how much could you earn per hour? As a business owner you should spend your time doing what makes you the most money. This is where you excel. Is it really worth giving up your time selling homes or repairing leaky sinks to figure out the “SEO Thing” and get it to work for your website?

Unfortunately many people underestimate the complexity behind SEO and think that it doesn’t take a lot of effort or expertise to make a website excel. In today’s article we’ll discuss many reasons to hire an SEO and pay for SEO work on your website.

Paying for SEO Optimization Because
Your Personal Time Is Better Spent Elsewhere

Search Engines are constantly changing to meet the demands of what and how people are searching. In the last few years Google, the major search engine on the internet, has made several changes that have had a significant effect on the rankings of many websites. Think about this:

  • Is it worth your time each week to read all the top SEO blogs and follow SEO thought leaders?
  • Is it worth your time to figure out how to develop and implement a sound SEO strategy?
  • Is it worth your time to monitor and track your results, and adjust your strategy as needed?

This is where the knowledge and expertise of a reputable SEO firm becomes vital. SEO Experts are constantly studying the changes in the search engine formulas; how internet applications interact with the search protocol and what is needed to get a site ranking well.

Why Hire an SEO? It’s More Complicated than Just Keywords and Links

Many people come to us thinking that SEO is all about keywords and backlinks and that as long as they get the right phrases in the right places and find a few websites to link to their own website they are set.

This is only the tip of the proverbial iceberg. The majority of SEO work is below the surface. For example, do you know:

  • Which server and host is best for your website?
  • How to properly brand your business in the Search Engines?
  • How to protect your content against duplication?
  • How to ensure proper HTTP checks and HTML validation?
  • How to deal with mandatory cookie checks and session ID’s?
  • How to ensure proper “link juice” flow between all your website pages?

These are just a very small sampling of all the items we address in a full SEO Campaign that you may not even realize affect your SEO. In fact, there are 200 – 300 different factors that Google looks at when determining how your website will rank. Do you have the time and knowledge to optimize each of these factors?

Hiring an SEO Expert Makes YOU the Customer

Recently I read an interesting opinion why hiring an SEO firm is beneficial for you. By hiring an SEO you become the customer, putting SEO in the position to always be working for you, meeting your needs and exceeding your expectations. Rather than doing SEO yourself or having someone in house help out with SEO wouldn’t you rather have an SEO company working to impress you?

Does Paying for SEO Work?

As with all things in life, you get what you pay for. Are you buying SEO based on lowest price? Are you searching for an SEO company with a lot of experience? Paying for SEO work on your website will work when you choose an experienced SEO company you trust. In order for their SEO to work well it must be based on their ability to customize SEO solutions to your specific campaign within the Best Practices that exist in Search Engine algorithms.

Does paying for links SEO work? (Don’t fall into this trap!)

There are hundreds of SEO companies that sell backlinks as SEO. Did you know that Google has banned many websites because of the spammy and unnatural links they have bought? Today, more than ever, relevant linking is vital to keeping your websites in good standings with the Search Engines. This means that NO, paying for SEO backlinks does not work and risks negatively impacting your website in a big way.

So Is Paying for SEO Worth It? You Be the Judge

As we’ve discussed above, Search Engine Optimization is an evolving science. You must decide if it is worth it to divert time spent on your business making money to time spent learning SEO Best Practices and implementing SEO strategies on your website. SEO is a complicated combination of computer science, marketing, website development and consumer behavior. It is the study of what gets rankings, what motivates buyers and how to optimize what you are posting to attract the types of visitors who have the most potential to become customers.

SEO is the study and implementation of the latest coding and content that works to index your site work on the search engines. SEO is the study of what is working for your website and how to always get a better ROI on your marketing spending.

If you want to learn more about how our SEO services could free up your time  to focus on your core business give us a call at 1-888-262-6687 or email our experts at contact@1stonthelist.ca. We’d be glad to share our story of how we launched our business a year before Google came to be and how our trained SEO experts can help your website.

how to own the search marketing podiumHave you been inspired by the dedication our Olympians competing in Sochia, Russia?These athletes have dedicated countless hours of hard work into their sport and it pays off! What they can do on the mountains and ice is beyond belief.

This leaves us asking the question – what does it take to win gold and get rankings on Google, Yahoo and other Search Engines? In today’s post we’re going to draw some parallels between competing at the Olympics and getting top rankings in the Search Engines.

You Don’t Become an Olympian Overnight

One of the questions we get asked a lot are “How long will it take to rank #1 on Google?”

When you put this in the context of sports you would sound silly asking your child’s coach, “How long before they are competing in the Olympics?” You simply do not become an Olympian overnight and there is no fast and easy way to get top rankings Google or other Search Engines. Both take time and there is no perfect formula to calculate how long it will take.

Build Your SEO Coaching Staff

The Olympians on our televisions at night have some of the very best coaches in their discipline. Some of the athletes even move across the country or to another country to train with their coach. Although it may come at a cost this coaching advice pays off.

To get rankings for your website your business must embrace the same strategy to excel. Do you have your SEO coaching team in place? How much experience does your SEO have?Has your SEO helped other websites achieve lasting ranking success? Do you get along with and enjoy working with your SEO?

Embrace the Lifestyle in Order to Excel

What makes one team win consistently? There are many talented people in the world but only a choice few win consistently. Consider Canada’s hockey teams. They are always top ranked, consistently intimidate the world with their skill and their Canadian trainers, coaches and athletes are sought after around the world.

This happens because Canada embraces the sport. From the time a child can hold a stick there are clinics, hockey leagues, afterschool games out back, tournaments, training, watching hockey on TV and so on. Hockey is part of Canada’s psyche. You could say that Canadians live and breathe hockey. And Canada consistently excels at it.

A winning approach to SEO is much like this. It should be ingrained in your website development, content marketing strategy, social marketing and so on. Along the way you should always ask yourself “How can we improve our SEO” and “What other opportunities are there for SEO?”

Being an Olympian Comes at a Cost

Finally we can draw a parallel between the cost it takes to become an Olympian and to become a topped ranked website within your industry. It takes focus, desire, skill and expertise. It also takes the investment of both time and money. It takes scoping out the competition and knowing what you need to do to be better. It also takes being proactive even when you are at the top.

Countries that improved their rankings in today’s Olympics spared no expense on building the coaching staff for their athletes and those companies that are excelling  with their online marketing have spared no expense in securing the best SEO consultants.

Do you have the commitment it takes to strike gold in the Search Engines? If you are ready to assemble a winning SEO team for your website contact one of our Search Engine consultants today by calling toll free 1-888-262-6687 or emailing us at contact@1stonthelist.ca