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Bad customer reviews can hurt more than just your feelings. It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the good, the bad, and even the lack thereof – can impact your SEO, along with your reputation? Whether that impact is negative or positive depends on how you respond to those reviews. Handled correctly, customer reviews can improve search rankings and boost your SEO efforts. Ignored, they will have the exact opposite effect. Let’s find out why and how customer reviews can impact your SEO, how to handle customer reviews, and some top tips along the way to make the most of your review strategy to boost your SEO efforts.
Why Customer Revi
You’re still skeptical about SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster, and boost, your business immeasurably. In spite of statistics like the following, all of which point, with big glaring red arrows, to the importance of SEO in getting your business positioned to succeed in an increasingly online world:
- 63,000 searches are performed on Google every second (SEO can help you get found in those searches);
- 39% of all global e-commerce traffic comes from search (SEO can help your product get found, and your business nab some of that);
- 93% of all online experiences begin with a search engine (see bulle
Will blogging for SEO work? We could answer this question for you right here, right now. (Spoiler alert: it does. And it doesn’t.) To answer definitively, though, and explain the contradiction in the spoiler we just gave you, we need to back up at least five questions... Before you start bloggin for SEO and writing yourself into knots, getting b(l)ogged down with the nitty gritty of SEO, ROI, CTR, and all those other snappy marketing-related abbreviations, the question you really should be asking yourself is this:
“To blog or not to blog? That is the question.”
(With minimal apologies to William Shakespeare for altering Prince Hamlet’s tortured soliloquy.) To help you answer that, follow up with one, or all, ofOn-Page SEO Guidelines
In this 1st on the List blog post, our 22-point SEO content checklist will highlight many of the SEO best practices and techniques for creating high-quality web content in a post-Google Panda world. The whole purpose of Google's Panda algorithm update was to eliminate web pages with low-quality web content and reward pages with high-quality website content. See this Google Panda Update article by Search Engine Journal for more detailed information. We’ve all heard the term “Content is King” but is it possible to write great web content that engages the visitor and meets the criteria of the search engines? Absolutely
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing to readers. Ideas are presented more clearly. There is less opportunity for confusion. Minimalism helps your content get noticed.“Writing less becomes more appealing to readers.”
Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process. Google defines rejuvenate as “make (someone or something) look or feel younger, fresher, or more lively.” Much like a makeover for your SEO content plan, breathing new ideas into established content gives it a second life. An opportunity to re-influence new audiences in today’s content-hungry mediums. Here are 8 ways you can recycle and repurpose your older by
When was the last time you stopped to really look at how visitors behave on your website, how they feel about your website and ultimately the attitudes they form about your company based on your website? Essentially, this is what we call “User Experience” or "UX". Today top brands strive to create a website with the ultimate user experience. The whole concept of “user experience design” is much talked about. There are seemingly endless user experience factors that interact together in the most complicated ways and countless hours have been spent on user experience research. So how do you maintain a healthy balance of optimizing your website and catering to your visitors, and what do these two have to do with each other? A few weeks ago we started exploring this topic in
Although we all find search engines a great resource for information and they offer us the ability to be listed for free, they are in a multibillion dollar industry. The results that the search engines deliver to their users are a reflection of that engine. If a search engine shows a site that has no real information, or the pages don’t load right, or the most of the links are not working; that searcher can make an assumption that this search engine shows poor results. If this determination is made there is a possibility that the user may use another engine; which equates to lost revenue. The search engines are not biased as to who gets top rankings, but their algorithm helps them to determine whi
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