How important are social media sites for SEO?These two words: social media...will often conjure up two more words: love hate.Whether you love or hate social media, the fact remains that out of a total worldwide population of 7.710+ billion (according to Worldometers, June 2019):
- 4 billion people are Internet users, (Internet World Stats – Internet Users in the World, March 2019) and
- 3.499 billion of those are active social media users. (by
Popularity; being well-liked is important to some people. It’s also important to businesses. Generally, one can assume that if a business is popular that it is good and provides a valuable service or product. But, is that always the case?If you can make a thousand people say you’re the most popular person, are you really the most popular person? If you can create a system to have a thousand websites link to your website, does that mean your website provides the most valuable information? That was something Google and other search engines had to fix when link-building was at its height of popularity.If you own a website and have undertaken any sort of SEO over the years, you’ve likely heard the term ‘link-building’. When SEO first became a method of marketing, link-buildin
