So, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords?Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start?Start with what you know. A topic relevant to your business that you know, inside and out. One that you are passionate about; that you have things – insightful, interesting things – to say about. Got that? Go
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Bad customer reviews can hurt more than just your feelings.It makes sense, obviously, that reviews have an impact on your reputation, your brand persona, and your bottom line. But did you know that customer reviews – all reviews, the good, the bad, and even the lack thereof – can impact your SEO, along with your reputation? Whether that impact is negative or positive depends on how you respond to those reviews.Handled correctly, customer reviews can improve search rankings and boost your SEO efforts. Ignored, they will have the exact opposite effect. Let’s find out why and how customer reviews can impact your SEO, how to handle customer reviews, and some top tips along the way to make the most of your review strategy to boost your SEO efforts.
Why Customer Revi
You’re still skeptical about SEO. We get it. We get it all the time from small business owners and CEOs. Still. In spite of SEO having been around for what feels like forever. In spite of ongoing evidence that SEO can bolster, and boost, your business immeasurably. In spite of statistics like the following, all of which point, with big glaring red arrows, to the importance of SEO in getting your business positioned to succeed in an increasingly online world:
- 63,000 searches are performed on Google every second (SEO can help you get found in those searches);
- 39% of all global e-commerce traffic comes from search (SEO can help your product get found, and your business nab some of that);
- 93% of all online experiences begin with a search engine (see bulle
Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works.More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then I follow it up with “Essentially, it’s like an advertising company for websites.”I am always prepared to get a puzzled face that may recognize the term ‘SEO’ but not have any clue as to what SEO is, what it means or how it works. I must also be prepared to explain in more detail exWhile large corporate companies have the funds to allocate a substantial monthly budget to pay per click marketing many smaller businesses struggle to come up with the funds.Does this mean that if you are a small business or a company on a limited budget that you can’t use pay per click marketing? No.There are several affordable ways to use Pay Per Click Marketing in conjunction with your other online marketing efforts to create synergy. There are also other ways to implement a temporary Pay Per Click Advertising Campaign to achieve immediate goals.In this article we discuss three affordable PPC Marketing Strategies to consider.
1. Temporarily Use PPC Marketing While Optimizing Your Website
One of the advantages of pDuring financial difficulties, the first thing businesses typically cut back is their marketing budget.While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure.In the past several weeks we have been bombarded with updates on the current economic outlook. Intensified stress in the credit markets, falling equity, increased unemployment, and a completely destabilized stock market.With each news update the economic situation looks increasingly grim. Already the typical consumer has “tightened their belts” because of a lack of confidence in the economy; budgets are being lowered on both personal and business levels.“Recession” is the term bein
Is it really essential to receive top listings on the major search engines and directories?Pose that question to business owners and most respond, "yes, it's very important."Follow that up with, What are you doing about it? And the most common response is, "nothing."You see, they think that just because they have a website they are already visible to the search engines and directories. Sorry to say, but there's a lot more to making your website visible to search engines and directories than just having a website. And even if they do know that it exists, that doesn't necessarily mean it's going to get top listings.Why should you care?Because a major benefit of getting top rankings is that they help CUSTOMERS FIND YOU.Increased exposure = incr
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