Search Engine Marketing (SEM)

SEM - The Missing Link to Having a Complete Marketing Portfolio

Unless your marketing portfolio contains a well managed Search Engine Marketing component, you are leaving a substantial amount of sales on the table for your competitors.For years, most companies have been doing fairly well working with their conventional marketing campaigns. This may have included direct mail, email marketing, trade shows, yellow pages, internal marketing, and media advertizing. While the effectiveness of some of these forms of marketing has flattened or dropped off during the recession, many companies have cut back or completely stopped their marketing efforts, waiting for the recession to end.Unfortunately, this strategy leaves many great opportunities untappe