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For the last 5 years, search engine marketers have been concentrating their efforts on developing search engine optimized landing pages. The trend was focused mainly on PayPerClick and keyword searches that lead to relevant landing pages. When compared to sending all the visitors to a home page, testing of this optimization method showed a significant increase in conversion rates. The same is true with organic landing pages, another growing area of interest.
Back in 2003, we talked about the need for a similar process in organic search engine optimization. (You can read that article here.) We found that when we developed specific landing pages that were relevant to a user search terms, the user seemed satisfied with the re
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