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We’ve all seen them. The annoying popup ad layered over the page of a website which prevents us from reading the content after we’ve followed a link on our mobile device.

Google has decided that these interstitial mobile ads are intruding on a mobile user’s experience by preventing the user from immediately accessing the page content from a search result link.

On January 10th, 2017, Google instituted its Interstitial Ad Penalty and began penalizing mobile website pages that have intrusive interstitial pop-up ads that initially obscure page content for a user.

Google explains that this is because they provide a “poorer experience to users than other pages where content is immediately accessible.”

Google’s Interstitial Policy Rationale

In their announcement on Google Webmaster Central Blog, Google explains:

“Pages where content is not easily accessible to a user on the transition from the mobile search results, may not rank as highly. As we said, this new signal is just one of hundreds of signals that are used in ranking and the intent of the search query is still a very strong signal, so a page may still rank highly if it has great, relevant content.”

This could adversely affect the bottom line of many companies who rely on interstitial ads as a significant source of their revenue. Read our article How to Improve B2B Website Usability in which we touch on popups and the public’s distaste for them.

3 Forms of Mobile Interstitial Ads Being Penalized

There are 3 specific forms of mobile interstitial ads that are at risk of being penalized with this recent Google interstitial update:

  1. Pop-up ads that immediately cover the main content after arriving at a mobile page through a link from a search result.
  2. Pop-ups that force a user to dismiss them before page content will be displayed.
  3. Sites that make the above-the-fold components of a page appear as though they are a standalone interstitial, underneath which the original content has been inlined.

Mobile Interstitial Ads NOT Affected by Google’s Update

Methods of interstitial use which are not affected by the new Google mobile ranking signal penalties include:

  1. Interstitials that are legally obligated to be on a page, such as age verification or cookie usage, are not affected.
  2. Site logins where content is not indexable for the public, including content that is private, or behind a paywall.
  3. Banners that can be easily dismissed, and use a reasonable amount of screen space.

Wondering what is a “reasonable” amount of space? Google does not indicate what proportion a reasonable amount of screen space constitutes, exactly. From the banner images in their mobile phone image examples in the article, the banners appear to take up approximately 1/4 of the screen.

What’s the Future of Interstitial Ads?

Personally, I’d like to see the same penalty system rolled out for desktop search. Ever come across a pop-up ad after clicking on a search result link? These seem to become more and more common and are just as annoying to visitors today as they were when they first appeared.

What is your experience with interstitial ads on mobile or desktop?

If you want more information on how interstitials as a ranking signal might affect your website, contact us at 1st on the List today at 1-888-262-6687, and we’ll answer any questions you might have.

Last week Google released a new helpful AdWords resources in their Help Center to keep you informed on all the new AdWords updates and tools and to help you understand how they work.

Check out the official Features of Google AdWords page and don’t miss out!

The latest updates on Google AdWords for February 2015 so far include:

  • Call ads that will only show on devices that can make phone calls (2/20/2015).
  • Flash ads automatically being converted to HTML5 on Google Display Network (2/17/2015).
  • Fixes to the AdWords editor to help with better performance (2/11/2015).
  • Ability to manage landing pages and tracking URLs separately for ads using upgraded URLs (2/9/2015).

The new AdWords latest updates page shows the last four months of updates to Google AdWords and will keep you updated from here on. With mobile advertising changing so rapidly this resource is a great way to stay current with AdWords mobile features too.

Thinking of starting or restarting your Google AdWords PPC campaign but don’t have time to stay current with all of these Google AdWords new updates?

Call 1st on the List at 1-888-262-6687 to set up a free consultation with our AdWords Experts and let us help.

While large corporate companies have the funds to allocate a substantial monthly budget to pay per click marketing many smaller businesses struggle to come up with the funds.

Does this mean that if you are a small business or a company on a limited budget that you can’t use pay per click marketing? No.

There are several affordable ways to use Pay Per Click Marketing in conjunction with your other online marketing efforts to create synergy. There are also other ways to implement a temporary Pay Per Click Advertising Campaign to achieve immediate goals.

In this article we discuss three affordable PPC Marketing Strategies to consider.

1. Temporarily Use PPC Marketing While Optimizing Your Website

One of the advantages of pay per click marketing is that it can be utilized to realize immediate results. This can be very helpful when you want immediate traffic and leads. SEO strategies can offer great long term rewards but while your SEO is being implemented and until you start realizing results from organic search, why not implement a temporary pay per click strategy and drive traffic to your site fast.

2. Use Pay Per Click for Early Tracking and Testing

SEO can provide much more traffic with a better ROI and thus many will agree that SEO marketing is a great long term strategy. But what can you do in the meantime as your long term SEO plays out?

One of the benefits of implementing a pay per click marketing campaign into your search engine internet marketing efforts is that it allows you to perform early tracking and testing. You can test the effectiveness of numerous variables including:

  • Keyword Phrases
  • Ad Copy
  • Conversion Tracking
  • Landing Pages

Because SEO generally takes 3-6+ months to really start performing it does not lend well to immediate testing. With SEO it can take time to build out great rankings within the search engine and once obtained they cannot be switched out as easily. If you wish to change or add keyword phrases in your SEO marketing efforts it takes a lot more time and effort.

Perhaps one of the greatest benefits of starting your search engine optimization campaign with a pay per click marketing strategy is tracking. You cannot overestimate the value of knowing what keyword phrases are providing traffic and are converting to sales.

3. Use Pay Per Click Marketing In Conjunction With Search Engine Optimization

Organic search engine optimization is usually more cost effective than pay per click marketing. However, if your search engine internet marketing budget permits, you may also consider making pay per click marketing services a permanent part of your ongoing online marketing strategies.

One of the benefits of integrating pay per click marketing with search engine optimization is for branding purposes.

The value of being seen twice on the same page should not be underestimated. There is a definite increase in clicks when a company’s website is seen listed in both Sponsored and Organic listing results.

Can You Benefit from Effective Pay Per Click Marketing Strategies?

A successful short-term pay per click marketing strategy is one that will help you accomplish your online goals sooner. Ask yourself:

  • What are my online goals?
  • What size of budget could I allocate towards a PPC Campaign?
  • How long do I want to rely on PPC to bring traffic to my website?

For more information about our PPC services please contact us at 1-888-262-6687 or request a PPC Consultation.

Spend money to save money?

It seems counter-intuitive but in many case it can be true. For example hiring a good Accountant can save you thousands on your tax return.

Pay-Per-Click (PPC) Managers are much the same way. Their skills and proven strategies mean that your PPC Campaign will get the most return for its dollar. There are several reasons why hiring a PPC Manager is more cost-effective than managing a PPC Campaign in house, including:

  • Finding the balance between highly searched and low cost keywords.
  • Tweaking keywords and ad copy with low conversion rates.
  • Turning clickers into buyers by optimizing landing pages.

 

How else can a PPC Manager save you money?
Hit the Download button to find out immediately!

Are you ready to stop wasting time and money trying to figure out AdWords and other PPC campaigns on your own? Learn more about our PPC Management Services and how our PPC Audits can help start making you money.

A pay per click (PPC) advertising campaign must have the following:

Budget, Keywords, Ads, Sales Copy and Products.

The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, without the need of a professional PPC Advertising Account Manager.

What Makes A PPC Advertising Campaign Successful

Pay Per Click (PPC) Advertising SuccessOnce a pay per click marketing campaign is started, data is collected through analytic software and PPC reports provided by the PPC ad management agency. It is the analysis and executions made based on this information that can make a PPC advertising campaign successful.

Analyzing PPC Advertising Data & Executing Actions

A successfully managed pay per click advertising campaign uses report and analytic data to identify the following:

  1. Poorly performing keywords
  2. Keyword and industry related bidding wars
  3. Poor performance of ads
  4. Ad positioning and conversion or sales related to ad positioning
  5. Keywords that convert into sales and keywords that do not convert into sales (tracking ROI)
  6. Landing page performance, conversion and ROI
  7. Identify where in the sales process that sales and leads are being lost
  8. Site/server specific problems that are taking away from the site’s usability; costing the company sales
  9. Ad copy that converts into sales and poorly performing ads

It is this information that allows the PPC Advertising Account Manager to make informed decisions and execute educated actions that will effectively make the PPC campaign a success.

Changes That Make the Campaign a Success

Based on this information the PPC Advertising Account Manager can do the following:

a) Create and test new keyword phrases based on the high performing keywords and related phrases
b) Create, edit and adjust ad copy to increase click through rates
c) Edit and adjust landing pages to increase sales and conversions
d) Remove poorly performing keyword phrases, saving the client money and increasing their ROI
e) Make recommendations to site changes that will increase the users experience
f) Tap into new industry trends and make recommendations to the client allowing them to get ahead of their competitors
g) Modify ad positioning to get the best click through rate (CTR) that provides an increase of sales

These types of changes can reduce the cost of the PPC advertising campaign, increase PPC sales and leads; and create a valuable asset to the client’s overall online and offline marketing portfolio.

If you found this article useful and would like help creating a successful PPC advertising campaign please contact us or call Toll-Free at 1-888-262-6687.