While we all work to beat the competitors for targeted search terms, hoping to land that top ten ranking; Google's Universal search provides additional opportunities to increase your website's exposure by mixing in universal search results. Most companies are not taking full advantage of universal search and are really missing the opportunity to increase their exposure and interact with their visitors in a new exciting way. We'll show you how you can utilize Universal Search to push your website to the top of the search results and drive more traffic to your website with this exciting addition to Google Search.
Optimization
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As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility. Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by over 40,000 people in one week. (more…)
In this post we'll offer you a few good content writing tips you can start using right away. If you depend on your website for business, and most of your efforts are towards attracting a lot of quality traffic to your website, at some point (if you haven’t already done so) you will need to look at Search Engine Optimization (SEO). Adding additional content pages to support your targeted keyword phrases is an integral part of any good SEO strategy. So, in this article we are going to cover some general guidelines; good content writing tips to help build out your website content.
Yes, the Website Owner Should Provide the Content
Copywriters and website content optimizers know how to optimiPay-per-click (PPC) online marketing is much like conventional marketing where you pay for exposure; once you set a budget you can expect to have your ads shown and clicked on a “predictable” number of times. PPC marketing is very conventional and very predicable except for the fact that you still cannot predict your cost per acquisition (CPA). If you spend a determined number of dollars per month with PPC and you make money, that’s great and it may be worth it to consider spending more money to produce even more profit…that is, until you hit the limit of what that market can deliver of course.
Should You Spend Your Marketing Budget on PPC or SEO?
You have the choice of spending your advertising doEveryone wants to know how to optimize their web pages - a big part of the answer is in on-page optimization built into your website navigation. As such, this is a continuation of the post on Organizing Website Content Navigation If you look at this page designated for sneakers, you’ll see that it is actually naturally optimized. Below we’ve highlighted the areas that the search engine would find relevant: 
In a nutshell, a properly organized web page shouldn’t need much on page optimization; additional tweaks could be mad
In a nutshell, a properly organized web page shouldn’t need much on page optimization; additional tweaks could be madThis three word phrase is probably the most misunderstood phrase known to online website owners.
Common SEO Misconceptions
Some will say search engine optimization is all about how many times the targeted “keyword phrase” appears on your page. Others will say search engine optimization is about using the keyword phrase in as many different ways as you can; variations, stemming and related phrases plus using them in your body text, your headings, sub-headings, your meta tags, alt tags, etc. Then you hear others say that search engine optimization is all about the number of good quality incoming links that point to your site. The fact is, search engine optimization can be all of these things and more, and while these
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