Online Reputation Management

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Why Online Reputation Management Services Matter More Than You Think

bad online reviewsConsider the wise words of Warren Buffet:

“It takes 20 years to build a reputation and 5 minutes to ruin it.”

All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking you out and your reputation could be tarnished for years to come.

Do you feel powerless over bad reviews already posted across the Internet or live in fear of the day when a customer will write a bad review.

Instead of falling victim to bad reviews you can take a proactive approach and develop a proper Reputation Management System. No you can’t write your own reviews but there are ways to collect more reviews from your happy customers to help down play or push down negative reviews you don’t want appearing in Search Results.

Our internet reputation management system also makes it easy to ask your customers to review your company and takes the time hog out of monitoring and responding to reviews too!

Why You Should Care About Reputation Management

Did you know that 70% of people consult reviews before making a purchase?

Studies show that consumers use reviews to determine which businesses to contact and use. Over two-thirds of people will read up to 6 online reviews before making a decision! Do they find a number of shining 5 star reviews or repeated complaints of terrible service and high prices or nothing at all?

What many business owners fail to see is that negative reviews can be used to your advantage. Nearly 30% of consumers who reported a bad experience followed by a very good response will actually increase their spending with you. Are you using bad reviews to boost your profits?

SEO & Reputation Management Services Go Hand in Hand – Reviews and Rankings

Google is constantly updating its search ranking factors to provide better search results.

There are rumors that eventually Google could use online reviews to separate the “good” from the “bad”. Businesses with a number of poor reviews risk being knocked down in search rankings. A strong SEO reputation management services ensure you are on track to gather enough reviews to prevent this from happening.

Have you noticed those Google review starts in Search Results besides some companies? SEO reputation management services help to ensure that your reviews and star ratings stand out in local search results, helping your website to get more clicks that other websites.

How to Manage Your Online Reputation – A Simple Method

The best online reputation management system will protect your online reputation by:

  • Offering an easy way to invite and remind customers to write a review.
  • Directing positive reviews to important public review websites such as Google+, Yelp, YellowPages and others in need of more positive reviews.
  • Privately funneling negative reviews to Managers to personally respond to the customer and resolve the situation.
  • Teaching you how to respond to both positive and negative reviews.
  • Learning from negative feedback to ensure the same issue doesn’t happen again.

By combining our efforts we believe that this is the best online reputation management service available. Plus it’s cost effective and requires minimal time each month.

Is it time to reap the Online Reputation Management Benefits?

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  • Hides negative reviews. Help “push down” negative reviews from top rankings with more positive reviews.
  • Engages customers.Increase the positive perception of your brand as you engage with customers.
  • Improved purchase process.Put your best foot forward with positive reviews that help customers make informed decisions.
  • Save time. Stop manually checking for new reviews and let us send you a review report on a regular basis.
  • Cost-effective.Compared to other branding and marketing strategies or the harsh cost of a tarnished brand, online reputation management is inexpensive.
  • Improve customer satisfaction.Make your products and customer service better with insight you might otherwise never receive.

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In Need of Online Reputation Repair or Brand Promotion?

Whether you are aware of some bad reviews about your company or you want to take a proactive approach to protecting your online reputation, we can help.

Learn more about our Online Reputation Marketing and how our review management system works or send us an email with your specific questions.

More blog posts about Online Reviews:

Time Management and Productivity Tips from Our Office to Yours

If you ask anyone working in an office what they wish they could do better a common answer is likely “be more productive” or “manage my time better.” No matter who you are there are only so many hours in your work day and we all must learn tricks and tips to help maximize the time we do have.

This month we’ve gathered some of our favorite ways to be more productive and get the most out of our time.

Define your goals and stay focused.

Wouldn’t you rather be a highly productive person all the time than one who works in fits of low and high productive cycles? You can save yourself from stressful deadlines by defining and prioritizing your goals:

  1. Decide what you want to achieve
  2. Decide when you want to achieve it by
  3. Determine what you’ll need to do in order to achieve it.  

We find it works best to break down your big goals into small, attainable ones. Define your goals for the month or quarter, and then break them down into weekly and then daily goals. Keep these goals posted nearby and let nothing impede your focus from attaining the goals.

If something does break your focus – like a last minute project or unexpected time crunch – don’t let yourself get disappointed. Reassess the goals and schedule them into next month’s list or delegate some of the work to a co-worker in the office.

Stick to a schedule.

Create a schedule from your prioritized goals and then ruthlessly force yourself to follow the schedule despite what may unexpectedly come up. Robin, our web designer, likes to keep a tight schedule by completing a job request and then moving on to the next. We can all learn from Robin by scheduling out our projects and getting one thing done at a time.

Create a game plan for your day.

If you work in a flexible job where you manage multiple projects at any given time it takes discipline to decide what you should work on each day. Try writing a daily list of tasks to complete. We find that this helps minimize time in between tasks as you know what to move on to right away. If you don’t complete everything on the list each day you can easily add to the top of tomorrow’s list.

In Chris Genge’s (CEO of 1st on the List) experience, can forget up to 60% of the things they need to get done. Do you ever have that looming feeling where it feels like you forgot something? A list can help reassure that you did complete everything you needed to.

Take detailed notes.

In most industries having detailed notes is crucial. Always keep a notepad and pen nearby, so that you always have your ideas, appointments, conversations and consultations on paper with dated notes to refer back to in case you need. We find that we are much more productive on projects we keep detailed notes for. You would think you could remember everything, but in fact you likely won’t!

Don’t let email take over your work day.

We’ve all been stuck cleaning out hundreds or even thousands of emails from our inbox. The best way to avoid this is to not let it get to this point. Here are some tips that work for most of our staff:

  • Set up filters to move automated newsletters and other unimportant messages into folders; this way you can look at them when you have time but they are not cluttering your inbox.
  • Decide on how often you want to check your email and stick to it. Maybe it’s best to spend five minutes each hour quickly responding to messages or perhaps checking it first thing in the morning, right before lunch and at the end of the day is frequent enough.
  • Keep your personal and work email separate and don’t worry about one when you are dealing with the other.
  • If you are checking multiple work accounts such as the general contact email or sales emails, consider delegating this address to someone else in the office who can help you screen incoming emails and only forward the important ones to your inbox.
  • If you  need to get work done consider closing your email program completely for an hour or two at a time. This gives you an uninterrupted chunk of time to get work done and keeps you from getting distracted or trying to work on two things at once.

Don’t underestimate the power of a pen and paper.

With our phones, tablets and computers it can be easy to be plugged in and keep all of our lists online. Keeping a simple notepad near your desk can be handy as it’s always in front of you. Many of us take notes on everything and refer back to them several times a day.

If you’re under a time crunch, let others know.

In our office we work closely together on most projects which is great but can often mean interruptions. We have an open policy where it’s okay to let others know you are a busy on a specific project or unavailable for phone calls. We all understand it happens. It also means that when the busy person does have a chance to talk they will be able to give their full attention rather than being distracted.

Don’t be afraid to delegate.

Working as a team is a common characteristic of successful companies. Is a project you have too large or could you distribute some of your heavy workload to others in your office? Can you find someone in your workplace who is more proficient at a task you do? Perhaps you can trade them for a task they don’t like doing but you are really good at.

Set deadlines to motivate and prioritize.

Did you know that deadline driven work tends to speed up the process? If you set deadlines for multiple projects it will become easier to prioritize your work. It will become quite apparent what projects need your attention right away and what projects can wait.

Ask for advice.

If you find that it is taking you longer than you like or a process seems more complicated than it should be, don’t be afraid to ask a colleague for their advice. Perhaps they have some tips for how to do the job better or faster. Chances are they were once in your situation too.

Treat yourself with a break every couple hours.

Taking a quick five minute break to stretch your legs and give your eyes a very important break from your computer screen can not only clear your head but be healthy for you. Whatever you need to do – pour a fresh cup of coffee, go for a quick walk around the block or even visit with a co-worker – you’ll likely be more productive once you return to your desk. The trick is to recognize when you are losing productivity and take a break, or to set small goals such as finishing a report before taking a quick break for yourself.

Don’t make things harder than they should be –
Use Free Technology and Apps

At 1st on the List there are several tools we like to use to make ourselves more productive:

  • Save files to an online host like Dropbox so that your entire team has instant access to update project files.
  • Use a shared calendar tool so that your team can see at a glance who’s available, when projects are due and when the next meeting is.
  • Use a schedule tool like www.doodle.com to efficiently find a time that works for you and your coworkers to schedule a meeting. Some of us have even used the tool in our personal lives to plan extended family dinners or a weekend away with friends.
  • Make communication easy with a tool like http://getfireshot.com/. This makes it easy to capture what you are seeing in your browser and send to someone else for input. This tool is a lifesaver for our developers to point out issues they see or to share new design concepts.
  • Use an aggregator tool such as http://feedly.com/ to read all your favorite blog posts, news websites and magazines in one place.

What’s the one task that takes you too long? There has bound to be a free or inexpensive tool to help make it easier for you. Google Apps are a great place to find the latest and greatest paid or free apps to save you time.

Use creative routines to boost your productivity.

Tony, one of our Lead Project Strategists and Content Writers, likes to use Pixar’s model for creativity. He knows that all projects originate from a good story and Pixar’s basic sentence starters usually gets his creative juices flowing:

  1. Once upon a time…
  2. Every day he/she would
  3. Then one day
  4. Because of that
  5. Because of this
  6. Until finally he/she

Determine what you do repeatedly and create a process or template.

Many of our staff complete similar tasks within different client projects, although the details of each may be a little different. Creating templates and work processes can be a huge timesaver. There’s no need to reinvent the wheel each time you start a new project. What do you find yourself doing often and how can you speed up the process?

Of course there are any number of strategies and systems out there. What works for you and your office? What do you do to save time and increase your productivity?