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Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.)Either way, influencers have been in the market for as long as people have been trying to sell stuff. Santa Claus helped sell Coca Cola back in the Thirties. In the Nineties, Joey from Friends helped a Japanese firm sell Ichiban lipstick for men. (Yes, we are entirely aware that Friends wasn’t real life, but we stand by this example.) In the Noughties, Grumpy Cat influenced millions to buy everything from cat food, to clothing, to soft
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing.Don’t do it!While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure. Getting rid of marketing during tough economic times is short-sighted at best, catastrophic (business-failing-stuff) at worst.Why? We’re about to tell you! Let’s start by defining recession marketing; move on to figuring out if it’s something you need to be thinking about right now (spoiler alert: it is); and finally, outline your best steps to successfully marketing your business in a consumer wor/by
Online marketing has opened up marketing avenues for businesses. Every year new technologies appear making it easier for companies to target and market to their potential customers. The Internet has changed the face of how a business communicates, tells its brand story and obtains new business. From the tried and true SEO and Email marketing to AI and PPC, is your business keeping up?/by
Top 5 Online Marketing Trends in 2018
- AI - Artificial Intelligence & Chatbots - Chatbo
I know that you want to see results from your website project. And I know it can be disappointing when you don’t start getting results soon after you have launched the website. It is natural to want to give up on the whole idea and conclude, “You can’t get leads for your business from the Internet”.That's fair, because you really should expect results from any advertising. If it doesn’t work, you should stop using that promotion.But there is another aspect of Internet marketing that you should consider.I'm not trying to convince you of anything but, as a businessman, I know you have been asking yourself one question since the day you started and will continue to ask the same question for as long as you are in business. I chose to be in this business/by
Recently Econsultancy and Adobe asked over 6,000 marketing, digital and e-commerce professionals around the world the question,/by
"What is the marketers' single most exciting opportunity for 2015?"Over 1 in 5 (22%) responded “Customer Experience”.What’s so great about customer experience? Many believe that it defines your brand.
What is Customer Experience?Customer experience is all about the interactions a person has with your brand. There are various ways to measure customer experience including their overall experience with your brand, likelihood to continue to use your products
Bad Yelp reviews is every business owner’s worst nightmare.You wake up to find that a disgruntled customer has written a terrible Google or Yelp review of their recent experience at your restaurant, salon, office or store. Their words are harsh and blown out of proportion.But what can you do about bad Yelp reviews? And should you really worry about one bad review on Yelp or Google+? When do these bad reviews start having a negative impact on how potential customers perceive you? What average star rating will start turning people away?A recent study by Bright Local asked the question,/by
Tired of wearing three, four or maybe even five different hats at once?As a small business owner you have probably experienced the precarious juggling act of being your own Sales Team, Website Developer, Social Media Guru, Advertiser and Business CEO. It’s exhausting!But it is often what you need to do in order to control your spending and stretch your marketing budget just a little further. You simply can’t afford the luxury that many big box retailers and corporations can to hire a large marketing team to keep pace with constantly changing consumer trends.Which of the following marketing hats do you currently wear and how well do you wear each one? As/by
During financial difficulties, the first thing businesses typically cut back is their marketing budget.While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure.In the past several weeks we have been bombarded with updates on the current economic outlook. Intensified stress in the credit markets, falling equity, increased unemployment, and a completely destabilized stock market.With each news update the economic situation looks increasingly grim. Already the typical consumer has “tightened their belts” because of a lack of confidence in the economy; budgets are being lowered on both personal and business levels.“Recession” is the term bein/by
A major part of search engine optimization (SEO) is content development.Since the search engine robots only read text, it's crucial to have good relevant content that supports your website's main keyword phrases.The more relevant your content is to a search query, the better your chances that the search engines will rank your pages well within the search engine listing results.But once you have the rankings and website visibility you need to attract a lot of visitor traffic, your web page content will also need to motivate the visitor to take action and buy your product or service. Therefore when developing your web page content keep in mind that there are two main types of content you will want to create; supportive copy and m/by
Internet marketing in Canada may be defined as any form of online marketing strategy done via the internet (or the World Wide Web) that supports a website’s marketing efforts.Banner ads were first used in 1993 and in the one and a half decades since, many various types of internet marketing strategies have evolved including: