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Google Mobile Search Algorithm to Update May 2016

Over the years we have talked quite about Mobile Search here on our blog including this post about the Google Mobile Update on April 21 2015.

In just a few short days we will have even more to talk about as Google launches its second official mobile search algorithm update. Here’s the announcement Google recently posted on how this update will affect rankings of non-mobile friendly websites:

Continuing to make the web more mobile friendly

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Have you been ignoring the need to make your website mobile friendly for too long? Your website rankings on mobile devices may soon take another hit in May as Google increases the effect of its mobile ranking signal even more.

It’s not too late! Call our mobile website experts at 1-888-262-6687 to find out your best options to become mobile friendly as quickly as possible!

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Top 8 Mobile Website Shopping Problems According to Consumers

A recent study done by Bizrate Insights uncovers the top problems consumers experience when shopping online from their mobile device. Almost all of these relate to usability. Does your mobile website design have any of these issues?

Problem 8 – Data Security Concerns (11%).

Problem 7 – Not enough product information available (12%).

Problem 6 – Pictures are too small (17%).

Problem 5 – Entering information in checkout is frustrating (17%).

Problem 4 – Text is too small (17%).

Problem 3 – Having to use the “full site” version to access what I’m looking for (21%).

Problem 2 – Pages load slowly (25%).

Largest Problem Online Mobile Shoppers Have – Having to enlarge first to ensure I touch/ click in the right place (33%).

Another recent study by Google and AnswerLab sought to answer the question “What makes a good mobile site?” Their key takeaway was:

“Mobile users are very goal-oriented. They expect to be able to get what they need, immediately, and on their own terms.”

Take a minute to try purchasing a product on your website as if you were a customer.

  • Is your navigation easy to click through and the links large enough for your fingers?
  • Do your pages load in 2-3 seconds?
  • Can you access all your products?
  • Can you read the text?
  • Can you proceed through the checkout with speed and ease?
  • Are the pictures large enough to see the detail you need?
  • Do you include all the information about the product that a customer needs to know before purchasing?
  • Does your site have an SSL connection, or common Security features and badges to reassure your customers that their personal and financial information is safe?

For more information on mobile friendly website design check out Google Developers’ Principles of Site Design or contact our SEO website designers.

Is my website mobile friendly?

In November 2014 Google introduced new “mobile friendly” labeling to its mobile search results. If you haven’t noticed this new label pick up your phone and do a search for restaurants, doctors or events. The “mobile-friendly” label is added to the beginning of the meta description as shown below.

mobile friendly google serp label example

Features of a Mobile Friendly Website

Google gives four requirements for you to be eligible for this “mobile friendly” label:

  1. Avoids software not common to mobile devices (ex. Flash).
  2. Text is readable without having to zoom.
  3. Content resizes to fit on a users’ small screen.
  4. Links are far enough apart so to be easily “tapped” or clicked on by fingers.

Not sure if you have all these requirements in place? Use Google’s Mobile Friendly Test!

Get Mobile Friendly Now

In its same announcement Google said that they are “experimenting with using the mobile-friendly criteria as a ranking signal” which indicates the importance of mobile friendliness is only going to increase.

For more information about mobile friendly website and Mobile SEO please give us a call at 1-888-262-6687 or send us an email through our Mobile Web Design form.

6 Reasons You Can’t Survive Without a Mobile Site

This week a set of new statistics came across my desk.

Mobile nears two-thirds of time spent online by 18-24 year olds (source). 

As the up and coming generation is favoring their smart phones and tablets before their computer here are our top 6 reasons you can’t survive without a mobile version of your website.

  1. Your non-mobile site could be costing your mobile visitors money with their data plan that charges cents-per-kilobyte download.
  2. A slow website can kill you! Your site needs to adapt to the slower speed of a mobile device given bandwidth and internet considerations.
  3. Visitors access your website via their phone for a specific purpose – usually to find a quick phone number, hours or locations. They usually want to find their answer quickly and move on.
  4. Visitors get annoyed and usually leave websites that don’t fit on their small screen size.
  5. Visitors will have trouble using a complicated or small navigation with their fingers.
  6. Mobile sites are more search friendly (rank higher)for people searching from their mobile device; a complete SEO strategy will require a mobile-friendly website.

Overall, mobile visitors make you money!  1 in 5 visits to a mobile website results in a call to the business; 1 in 7 visits results in visit to the location (source).

Is it time to go mobile? Check out our Mobile Web Design offerings for an affordable way to attract and maintain new customers.