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The Advantages of Mobile Marketing

Let’s face it, if you’re like the average North American, you spend a lot of your time on your smartphone. And, when you’re not looking at it, it’s within arms reach, lighting up or vibrating with notifications. So, that makes it an ideal platform for brands to get your attention.

Now, with so much noise and clutter in the digital landscape it is important to be smart with your mobile marketing. After all, you don’t want your efforts to be scrolled past, hidden or ignored.

What is Mobile Marketing?

Mobile marketing is a method of reaching mobile device users, in real time, offering them time and location sensitive content, deals and information. This form of online marketing consists of ads that show up on smartphones and tablets on a variety of platforms including social media, apps, websites, email and messaging.

Top Benefits of A Mobile Marketing Campaign

  1. This is not the future of marketing; mobile marketing is happening right now.
  2. You’re reaching people on the devices they keep in their hands
  3. You can tailor your marketing to their device, location or past browsing history
  4. You’re less likely to be ignored
  5. User response can be tracked immediately
  6. Mobile content is very shareable
  7. Mobile payment options makes it easy for impulse purchasing

So What Does This Mean?

If you’re looking to reach people for spur of the moment purchases or conversions, your best bet is to catch them on their phone. Ads in mobile apps and games, video ads, and mobile search ads are some of the locations you can choose to display your ads. In addition, with advanced technology, you can reach people where they are. This is ideal if you are a business that relies on people coming to your place of business, such as a restaurant. Imagine targeting people nearby your business with an enticing photo of your best dish. Offer them a limited time discount and you just might capture their business.

Mobile ads are relatively less expensive to make, are generally cleanly-designed and capture visitors’ attention. If you are looking to build your business following, consider targeting your potential customers on their mobile device.

Advantages of Mobile Marketing

For many businesses, their advertising measures have moved beyond traditional offline and online avenues to mobile marketing strategies. With so many people on their mobiles and tablets for so much of the day, mobile marketing allows businesses the opportunity to reach people with incentives, offers and messages wherever they’re at, in real time.

5 Advantages of Mobile Marketing

  1. You Reach Them in Real Time – most people are within reach of their mobile device at any given time. That means your mobile marketing efforts will reach them with barely a delay.
  2. Improved Data Management & Targeting – Targeting on a website relies heavily on cookies and IP information, both of which can change or be re-routed or dynamically assigned. Mobile marketing relies on mobile phone numbers which are individual to the user.
  3. Location Awareness – Mobile marketing firms can use location awareness to target people with offers, messages and incentives when they’re most likely to act because they are nearby that place of business.
  4. Fast & Direct – Text messages are generally concise and direct which can be of benefit in the world of advertising.
  5. Easy to Track – Mobile advertising is very easy to track which can help in your efforts to ensure accurate targeting and messaging.

About 1st on the List

Located just outside Vancouver, BC, Canada, 1st on the List is a boutique SEO Company that has been offering search engine optimization, pay per click, and SEO web design services since 1997.

To learn more about our services, please call us Toll Free at 1-888-262-6687 or send us an email.

 

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Are Mobile Fanatics Finding Your Business in Local Search?

Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.

A mobile fanatic is someone who does at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.

And if you are doing it chances are your potential customers are too!

Desktop and Mobile Statistics and Usage

A new study by Thrive Analytics shows the importance of this emerging group and how mobile devices have now taken over desktop usage when it comes to  looking for location information online:

Device-most-commonly-used-when-looking-for-location-info-online

Additional findings include that 60% of US adults will choose Smartphones and Tablets over PCs to find information before buying products and services offline.

It seems this figure is constantly on the rise as previous studies by Google and Microsoft suggested that only 50% of mobile search query volume had a local intent.

Key Takeaways

How does this affect you as a local business? Here are four things you need to know:

  • Google’s recent announcement to update its Mobile Rankings on April 21, 2015 means that if your site is not mobile friendly you can expect significant impact in search results.
  • With 50-60% (and growing) of people searching from a mobile device you can’t expect your website’s traffic to grow at a decent rate if you do not have a mobile responsive website.
  • If you aren’t mobile you’re likely losing sales from mobile fanatics.
  • If you are mobile and your competitors aren’t you’ll likely gain a huge advantage on April 21!

For more information on mobile responsive website design and how you can make your website mobile please call us at 1-888-262-6687 or email us.