Mobile Friendly

Get our latest news about Mobile Friendly and our other online marketing services. Call us at 1-888-262-6687 to inquire about your marketing needs.

Posts

Over the years we have talked quite about Mobile Search here on our blog including this post about the Google Mobile Update on April 21 2015.

In just a few short days we will have even more to talk about as Google launches its second official mobile search algorithm update. Here’s the announcement Google recently posted on how this update will affect rankings of non-mobile friendly websites:

Continuing to make the web more mobile friendly

Getting good, relevant answers when you search shouldn’t depend on what device you’re using. You should get the best answer possible, whether you’re on a phone, desktop or tablet. Last year, we started using mobile-friendliness as a ranking signal on mobile searches. Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.

If you’ve already made your site mobile-friendly, you will not be impacted by this update. If you need support with your mobile-friendly site, we recommend checking out the Mobile-Friendly Test and the Webmaster Mobile Guide, both of which provide guidance on how to improve your mobile site. And remember, the intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content.

Have you been ignoring the need to make your website mobile friendly for too long? Your website rankings on mobile devices may soon take another hit in May as Google increases the effect of its mobile ranking signal even more.

It’s not too late! Call our mobile website experts at 1-888-262-6687 to find out your best options to become mobile friendly as quickly as possible!

A recent study done by Bizrate Insights uncovers the top problems consumers experience when shopping online from their mobile device. Almost all of these relate to usability. Does your mobile website design have any of these issues?

Problem 8 – Data Security Concerns (11%).

Problem 7 – Not enough product information available (12%).

Problem 6 – Pictures are too small (17%).

Problem 5 – Entering information in checkout is frustrating (17%).

Problem 4 – Text is too small (17%).

Problem 3 – Having to use the “full site” version to access what I’m looking for (21%).

Problem 2 – Pages load slowly (25%).

Largest Problem Online Mobile Shoppers Have – Having to enlarge first to ensure I touch/ click in the right place (33%).

Another recent study by Google and AnswerLab sought to answer the question “What makes a good mobile site?” Their key takeaway was:

“Mobile users are very goal-oriented. They expect to be able to get what they need, immediately, and on their own terms.”

Take a minute to try purchasing a product on your website as if you were a customer.

  • Is your navigation easy to click through and the links large enough for your fingers?
  • Do your pages load in 2-3 seconds?
  • Can you access all your products?
  • Can you read the text?
  • Can you proceed through the checkout with speed and ease?
  • Are the pictures large enough to see the detail you need?
  • Do you include all the information about the product that a customer needs to know before purchasing?
  • Does your site have an SSL connection, or common Security features and badges to reassure your customers that their personal and financial information is safe?

For more information on mobile friendly website design check out Google Developers’ Principles of Site Design or contact our SEO website designers.

Today we published our new SlideShare presentation on Google’s Mobile Friendly website ranking update scheduled for April 21. Check it out!

Mobile fanatics make up 40% of the US smartphone population. You may even be a mobile fanatic.

A mobile fanatic is someone who does at least 10 searches per week on at least two devices from multiple locations. Maybe you are watching TV with your tablet and decide to look up who the guest cameo is on the current episode of your favorite sitcom. Or maybe you are leaving your Doctor’s office and need to find the nearest pharmacy near you. What about checking if the nearest electronics store has the latest and greatest video game for your son in stock? It’s easy to meet the 10 search per week criteria.

And if you are doing it chances are your potential customers are too!

Desktop and Mobile Statistics and Usage

A new study by Thrive Analytics shows the importance of this emerging group and how mobile devices have now taken over desktop usage when it comes to  looking for location information online:

Device-most-commonly-used-when-looking-for-location-info-online

Additional findings include that 60% of US adults will choose Smartphones and Tablets over PCs to find information before buying products and services offline.

It seems this figure is constantly on the rise as previous studies by Google and Microsoft suggested that only 50% of mobile search query volume had a local intent.

Key Takeaways

How does this affect you as a local business? Here are four things you need to know:

  • Google’s recent announcement to update its Mobile Rankings on April 21, 2015 means that if your site is not mobile friendly you can expect significant impact in search results.
  • With 50-60% (and growing) of people searching from a mobile device you can’t expect your website’s traffic to grow at a decent rate if you do not have a mobile responsive website.
  • If you aren’t mobile you’re likely losing sales from mobile fanatics.
  • If you are mobile and your competitors aren’t you’ll likely gain a huge advantage on April 21!

For more information on mobile responsive website design and how you can make your website mobile please call us at 1-888-262-6687 or email us.

This is the first time in the history of Google that we can remember them giving official notice of an upcoming algorithm update and telling Webmasters the exact date the algorithm will go live!

In the Google Mobile Algorithm announcement last week, they say:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

Many believe this announcement is game changing yet does not come to our surprise. Check out our post from two weeks ago where we talk about being ready for a potential Google mobile ranking algorithm update.

Is your website ready? Here are a few ways to check it out before the Google mobile algorithm update takes effect.

  • Pull out your phone and open up your website. Does the screen resize? Is text easy to read without zooming in? Are links in the navigation easy to click?
  • Head over to Google’s Mobile-Friendly test and check out your score.
  • Log into your Google Webmaster Tools account and use the Mobile Usability Report for a complete list of issues you will want to fix before April 21, 2015.

Let us know soon if you need help making your website Mobile Friendly before the Google algorithm updates that we know will take place on April 21, 2015. Call us at 1-888-262-6687 or fill out our quick contact form.

The above warning in a recent Search Engine Land article titled Is Your Local Site Mobile Friendly? Should It Be? caught my attention. Would your website be ready if a Google mobile algorithm update was released today?

On our blog we have shared plenty of stats and updates about mobile responsive website design becoming more important, such as this one about Google sending notices to webmasters with sites that are not mobile friendly.

Search Engine Land shares more stats about mobile usage as a warning that this has an impact on you:

  • Smartphone penetration in the US is now at 75%.
  • Mobile traffic has surpassed desktop traffic.
  • 87% of Smartphone and tablet owners use their mobile devices for shopping.
  • Google says 94% of smartphone users are looking for local information
  • Google says 84% of these smartphone users take an action.

However, as the author argues, if we stay focused on these rising stats we miss the main point which is that Google may be preparing for a mobile algorithm update.

The notices to non-mobile friendly webmasters and the use of the mobile-friendly label in Search Results are just two indicators an algorithm update is getting closer.

Will you be ready when Google’s new mobile algorithm hits? Will your mobile responsive website design boost you above your competitors? Or will your dated, non-mobile friendly website leave you on the third or fourth or fifth page of results?

To learn more about what’s mobile friendly and your options for a mobile friendly website, please visit our Mobile Website information page or call us at 1-888-262-6687.

Google has made two strong moves towards encouraging (or gently forcing) all webmasters to become more Mobile Friendly. Could this mean Google is launching a new mobile algorithm update soon?

The first move was in November 2014 when Google added a “mobile-friendly” label into Search Results (see our recent Is my website mobile friendly post). This means that people searching on their Smartphone may see your website in Search Results and scroll right past it because the lack of a “mobile-friendly” label means it could be slow to load, hard to navigate and difficult to view.

Google’s second move occurred just two days ago (January 19, 2015) when they started sending out notices through Google Webmaster Tools. The “Fix mobile usability issues found” WNC-451500 message looks like this:

 Google Notice Not Friendly Website

Note that Google warns website owners that “these pages will not be seen as mobile friendly by Google Search” and will be “displayed and ranked appropriately for smartphone users”.

Did you receive one of these notices? Are you worried yet? With most websites averaging between 30-50% of traffic from mobile users a drop in mobile visibility could be hugely detrimental.

Several thought leaders in the SEO industry believe that this is just one more indicator that Google is going to be launching a new mobile algorithm soon. Others think that Google has targeted this message directly to website owners who are knowingly not mobile-friendly.

Stop putting off a mobile website upgrade before it’s too late! Give us a call at 1-888-262-6687 to discuss your mobile website or preview all our Mobile Website services.

More news articles on this topic:

In November 2014 Google introduced new “mobile friendly” labeling to its mobile search results. If you haven’t noticed this new label pick up your phone and do a search for restaurants, doctors or events. The “mobile-friendly” label is added to the beginning of the meta description as shown below.

mobile friendly google serp label example

Features of a Mobile Friendly Website

Google gives four requirements for you to be eligible for this “mobile friendly” label:

  1. Avoids software not common to mobile devices (ex. Flash).
  2. Text is readable without having to zoom.
  3. Content resizes to fit on a users’ small screen.
  4. Links are far enough apart so to be easily “tapped” or clicked on by fingers.

Not sure if you have all these requirements in place? Use Google’s Mobile Friendly Test!

Get Mobile Friendly Now

In its same announcement Google said that they are “experimenting with using the mobile-friendly criteria as a ranking signal” which indicates the importance of mobile friendliness is only going to increase.

For more information about mobile friendly website and Mobile SEO please give us a call at 1-888-262-6687 or send us an email through our Mobile Web Design form.