Posts
Social Media Marketing vs Social Media Advertising
Social media isn’t just a nice-to-have, it’s a must-have so, in this post we are going to look at social media marketing vs social media advertising. Given the current circumstances of COVID-19, social distancing means social media is…
How Can Influencer Marketing Help You Grow Your Business?
Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise,…
How to Deal With Recession Marketing
It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…
How to Get a Sale, Repeat Business or Referrals From Clients and Prospects You Have Met in Person
How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch…
What do you Mean SEO Competition?
Getting a good result in search engine marketing is challenging but getting a good result when you don’t understand what you are up against is much harder. This article stems from over 13 years of continuous calls from people with a similar…
Website Optimization of Energy Conservation Companies
Some companies that are working on energy conservation will be very busy over the next few years. If your company wants to be involved in this opportunity you must be either well known or easy to find. The Internet is the best opportunity to…
Using Effective Optimized Press Releases To Boost E-Commerce Sales and Visibility
As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility. Optimized online press releases can be very useful as part of a successful Internet…
What Benefits Lie In Pay Per Click Engines?
Making use of PPC search engines is considered to be much more effective than banner advertising as PPC search engines tend to deliver more traffic to your website and increase brand awareness. Learn more about additional Pay-Per-Click advertising benefits.
Target Market Behavior: Selecting Keyword Variations Based on Gender, Age or Region
Keyword Variations: “Subs & Soda” or “Grinder & Pop”? This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted…
Recession Marketing Opportunities - How to Minimize Losses and Grow Your Market Share in Spite of Slowdowns
Looking back at the Great Depression we are able to see some solid advantages to maintaining or increasing marketing strategies during a recession. Companies that maintained their marketing budget, increased in visibility significantly compared to their competitors who slid out of public sight. This knowledge indicates that a recession actually presents the opportunity to move your company ahead of your competition in ways that would otherwise be unobtainable.
Creating a Successful PPC Advertising Campaign
A pay per click (PPC) advertising campaign must have the following: Budget, Keywords, Ads, Sales Copy and Products. The most common misconception is that having all of these will create a successful PPC advertising campaign or that the…