Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise, idolized by millions for their authentic content. (Sometimes even for good reason.)Either way, influencers have been in the market for as long as people have been trying to sell stuff. Santa Claus helped sell Coca Cola back in the Thirties. In the Nineties, Joey from Friends helped a Japanese firm sell Ichiban lipstick for men. (Yes, we are entirely aware that Friends wasn’t real life, but we stand by this example.) In the Noughties, Grumpy Cat influenced millions to buy everything from cat food, to clothing, to soft
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It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing.Don’t do it!While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure. Getting rid of marketing during tough economic times is short-sighted at best, catastrophic (business-failing-stuff) at worst.Why? We’re about to tell you! Let’s start by defining recession marketing; move on to figuring out if it’s something you need to be thinking about right now (spoiler alert: it is); and finally, outline your best steps to successfully marketing your business in a consumer wor
How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch with people you have given a quote to…
What's the best way to get people to remember you? How do companies keep their name in peoples' minds after they have left?
If you want to keep customers active and buying from you again and again or referring their friends to you repeatedly, the best approach is to have a good email follow-up (automated) sequence. You can set up a weekly (minimum) sequence for aGetting a good result in search engine marketing is challenging but getting a good result when you don’t understand what you are up against is much harder.This article stems from over 13 years of continuous calls from people with a similar problem. The calls are so similar it sends a chill up my spine. “We hired an SEO company ## months ago and our results are horrible.” Some feel ripped off and others are frustrated and want the issue fixed. I often feel sorry for them but reality is my feeling sorry doesn’t fix the problem.So now I am going to explain what the actual problem is and you can decide to listen or not; that is your choice, but we have been able to increase revenues in a number of well established companies to over 10 times what they where when they came to us.
Some companies that are working on energy conservation will be very busy over the next few years. If your company wants to be involved in this opportunity you must be either well known or easy to find. The Internet is the best opportunity to ensure you are part of this growing industry. This requires a good website built with website optimization features and the right information that includes keywords people would use to find your company, this will ensure the search engine knows what you offer so the right people can find your website.Energy Conservation Opportunities include:
- Home Energy Audits
- Building Energy Audits
- Clean Energy Alterna
As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility.Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by over 40,000 people in one week. (more…)
Pay per advertisements (or PPC ads) are Internet based, online advertising campaigns where the PPC ads with the highest bids are placed in a prominent location on a content related website or, more commonly with search engines, displayed at the top of the organic search results as “sponsored” or “paid” listings.PPC advertising does not involve long design processes or waiting periods and can be implemented instantly.These advertisements show up at the top of the page or next to the organic listing results, which are displayed for the searcher after a search query. These campaigns include monitoring programs that make post click tracking easy.
Value for the Money
Large and smaKeyword Variations: “Subs & Soda” or “Grinder & Pop”?
This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted keyword phrases, your website and your text copy all work together to increase conversions and sales.To aid in understanding this article, I will target potential visitors interested in a sub and a soda… or should I say a grinder and a pop?I first looked at soda, soda pop, pop and soft drink to determine which phrase is more popular by location, age and gender.I also took a look at subs, suDuring financial difficulties, the first thing businesses typically cut back is their marketing budget.While seemingly a logical step, the reality is that continued marketing during a recession can mean the difference between long term success and failure.In the past several weeks we have been bombarded with updates on the current economic outlook. Intensified stress in the credit markets, falling equity, increased unemployment, and a completely destabilized stock market.With each news update the economic situation looks increasingly grim. Already the typical consumer has “tightened their belts” because of a lack of confidence in the economy; budgets are being lowered on both personal and business levels.“Recession” is the term bein
A pay per click (PPC) advertising campaign must have the following:Budget, Keywords, Ads, Sales Copy and Products.The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, without the need of a professional PPC Advertising Account Manager.What Makes A PPC Advertising Campaign Successful
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