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Marketing & Promotions

Get our latest news about Marketing & Promotions and our other online marketing services. Call us at 1-888-262-6687 to inquire about your marketing needs.

Posts

SEO tips and stats for 2021
Business & Marketing

Stats, Tips & Opportunities You Need To Know To Win The Internet In 2021

As 2020 has ended and we are now into a new year we thought it might be prudent to put together an SEO stats infographic. This is a time for us to reflect on the important lessons we can learn about the value of having a diversified, agile,…
December 22, 2020
Cell phone showing Facebook Login page next to "Social Media" spelled out using Scrabble pieces
Social Optimization

How To Use Facebook Groups To Grow Your Business

Back in 2007, Facebook Groups were all the rage. This was due to the fact that FB founder Mark Zuckerberg had granted access to his social networking site to everyone 13+ older in mid-September 2006. Once the initial frenzy of the ability to…
September 11, 2020
Male with a MacBook and Social Media icons swirling around him
Social Optimization

Social Media Marketing vs Social Media Advertising

Social media isn’t just a nice-to-have, it’s a must-have so, in this post we are going to look at social media marketing vs social media advertising. Given the current circumstances of COVID-19, social distancing means social media is…
May 7, 2020
Woman being videotaped by cell phone camera on a stick
Business & Marketing, Link Building

How Can Influencer Marketing Help You Grow Your Business?

Influencers. Love ‘em. Hate ‘em. Depending on who you’re talking to, and talking about, influencers are either the sponsored scourge of social media, who fake it to make it, or they are beacons of marketing genius, sponsored or otherwise,…
September 27, 2019
A man hanging onto the a blue up-trend arrow with a red down-trend arrow behind and the New York skyline
Business & Marketing, Search Engine Marketing (PPC)

How to Deal With Recession Marketing

It is a truth universally acknowledged, that a business facing economic recession may be tempted to cut, or at least cut back, their marketing budget first. For many, recession marketing simply means no marketing. Don’t do it! While…
August 28, 2019
1st on the list implementing email and social media marketing for sale
Business & Marketing, Social Optimization

How to Get a Sale, Repeat Business or Referrals From Clients and Prospects You Have Met in Person

How to get a sale, repeat business or referrals from clients and prospects you have met in person? Let’s say you meet people at a tradeshow or they visit your location and buy something or maybe they don’t, or maybe you want to stay in touch…
April 24, 2019
Person at a desk working on an iMac computer
Business & Marketing

Website Optimization of Energy Conservation Companies

Some companies that are working on energy conservation will be very busy over the next few years. If your company wants to be involved in this opportunity you must be either well known or easy to find. The Internet is the best opportunity to…
February 27, 2009
Person at a desk working on an iMac computer
Business & Marketing, Content & Keywords

Using Effective Optimized Press Releases To Boost E-Commerce Sales and Visibility

As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility. Optimized online press releases can be very useful as part of a successful Internet…
November 26, 2008
Person at a desk working on an iMac computer
Search Engine Marketing (PPC)

What Benefits Lie In Pay Per Click Engines?

Making use of PPC search engines is considered to be much more effective than banner advertising as PPC search engines tend to deliver more traffic to your website and increase brand awareness. Learn more about additional Pay-Per-Click advertising benefits.
November 24, 2008
Person at a desk working on an iMac computer
Content & Keywords

Target Market Behavior: Selecting Keyword Variations Based on Gender, Age or Region

Keyword Variations:  “Subs & Soda” or “Grinder & Pop”? This article discusses how to select specific keyword variations to target people by age, location and gender and outlines why it is important to ensure that your targeted…
November 19, 2008
Person at a desk working on an iMac computer
Business & Marketing

Recession Marketing Opportunities - How to Minimize Losses and Grow Your Market Share in Spite of Slowdowns

Looking back at the Great Depression we are able to see some solid advantages to maintaining or increasing marketing strategies during a recession. Companies that maintained their marketing budget, increased in visibility significantly compared to their competitors who slid out of public sight. This knowledge indicates that a recession actually presents the opportunity to move your company ahead of your competition in ways that would otherwise be unobtainable.
November 14, 2008
Person at a desk working on an iMac computer
Search Engine Marketing (PPC)

Creating a Successful PPC Advertising Campaign

A pay per click (PPC) advertising campaign must have the following: Budget, Keywords, Ads, Sales Copy and Products. The most common misconception is that having all of these will create a successful PPC advertising campaign or that the…
July 22, 2008
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