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Quality SEO Content Checklist & Best Practices

On-Page SEO Guidelines

In this 1st on the List blog post, our 22-point SEO content checklist will highlight many of the SEO best practices and techniques for creating high-quality web content in a post-Google Panda world.The whole purpose of Google's Panda algorithm update was to eliminate web pages with low-quality web content and reward pages with high-quality website content. See this Google Panda Update article by Search Engine Journal for more detailed information.We’ve all heard the term “Content is King” but is it possible to write great web content that engages the visitor and meets the criteria of the search engines? Absolutely
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Resource Roundup: Link Building in 2015

Backlinks and the process of link building has reached a unique position where website owners are being told two very different messages. The first is that Google says to avoid backlink building because it can do more harm than good. The other message is that you can’t rank without backlinks.So what is a website owner to do?We have recently come across three great articles about Link Building and thought they are worth sharing here on our blog to help you better understand the right way to naturally go about obtaining backlinks to your website.

Link Building: No Longer about Manipulation

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Is link building the old school way of determining trustworthiness?

The recent buzz over Search Engine Land is about how a group of researchers at Google are proposing new ways to determine the trustworthiness of a web page. The Google research team published this paper on Knowledge-Based Trust (KBT) which explains how Google may soon look at the accuracy of the web page to determine the quality of the web page rather than backlinks which are easily manipulated:

“The quality of web sources has been traditionally evaluated using exogenous signals such as the hyperlink structure of

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Google Says Avoid Link Building

In a recent Google+ Hangout John Mueller, a Webmaster Trends Analyst of Google Switzerland, answered the point blank question, “Is link building in any way good?”  Depending on your opinion of backlinks you may or may not be surprised by his answer:
That is a good question.In general, I’d try to avoid that.So that you are really sure that your content kind of stands on its own and make it possible for other people of course to link to your content. Make it easy, maybe, put a little widget on your page, if you like this, this is how you can link to it. Make sure that the URLs on your web site are easy to copy and paste. All of those things make it a little bit easier.We do use links as part of our algorithm but we use lots and lots of other
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How Search Engines View Linking – The Value of Internal, Outbound and Inbound Links in 2018

Good quality in-bound links have become more and more important in how the search engines rank web pages yet many website owners still have misconceptions about building links for link popularity and how links figure in their search engine optimization efforts.

How the Search Engines View Linking

Link pop, link popularity, page rank, PR, inbound links etc. are all industry lingo for the same thing; but understanding the meaning and importance of links is essential to your website's success.Most people think that good quality in-bound links from other sites is what the search engines use to determine if your website is an authority site. In fact, in-bound links are only part of the equation.The search engines actually look at three areas of website links
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