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Lead Generation

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How to Guide to Create a Sales Funnel to Increase Your Business’ ROI

Setting up your sales funnel may not be easy but it's the best way to convert eyes on your website to money in the bank.Traffic. Leads. Sales - Get traffic to your website. Build leads and contacts. Convert leads into sales. We’re tempted to hashtag this simple three-string chain of events “business goals.” Like #relationshipgoals (oh, hello there George and Amal Clooney), but for business. Actually, we’re more than tempted: #businessgoals. There. We did it. How to reach those goals though? Not nearly as simple as sticking a hashtag in front of it and calling it a day. If you have a w
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How a Good SEO Strategy Can Help Combat Lead Fluctuation

A good SEO strategy encompasses more than simply ranking for the best keywords. After all, a website can be more than simply a tool for information, it can be used to convert traffic into leads.

What is Lead Generation?

When it comes to your website, what do you want to measure? If a business has an e-commerce platform, its ideal leads are orders through their shopping cart. For businesses that do not sell products online, they generally count a lead as a contact, whether that comes in the way of a form fill-out, a newsletter sign-up, an email, a phone call or a business visit.At 1st On The List, we know that the majority of a website’s good leads come from organic search traffic. The process of ‘SEO’ allows us to find out what people are searching fo
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The Rise and Fall And Rise of Keyword Rankings

Keyword rankings are not always stable. In fact, especially when a website or piece of content is initially launched, the page will move around in the search rankings for various popular and related keyword phrases.You may notice that eventually, you settle a few pages in, only to move page by page fairly quickly, until you get to the first couple of pages of ranking results.Once you’ve landed in the top 10, 20 or 30 for a popular, competitive keyword phrase, moving further up the ranks can be slow-going.Generally, the top results are usually employing an SEO strategy,
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What is the Average Cost Per Lead?

When was the last time you sat down to determine your average cost per lead generation?Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own cost per lead benchmark for 2017.(more…)
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