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How to Choose the Right Keywords for Your Blog Posts

So, you’ve taken our advice and have decided to start blogging but are you targeting the right blog keywords?Blogging is good for SEO, and good SEO is good for business. Yay you. That was the easy part. Now you have to actually write said blog. Where do you even start?Start with what you know. A topic relevant to your business that you know, inside and out. One that you are passionate about; that you have things – insightful, interesting things – to say about. Got that? Go
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How To Do Hyperlocal SEO Keyword Research

Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture.Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations.Before we dive into this article, let's first explain what we mean by “keyword research”.
Keyword research is the process of discovering what search queries people are typing into Search Engines like Google to find the types of products, services, or information you promote on your website. By bringing the content and words used on your website in line with what people are actually searching for you are optimizing your website.
There are plenty of keyword research tools available to determine how many tim
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Is Paying For SEO Worth It?

paying for seoToday we will tackle a few big questions that have probably crossed your mind many times:

“Is it really worth paying for SEO services?”

“Why hire an SEO?”

To help you answer the question for yourself and your company estimate what your time is worth. As a plumber, real estate agent or jewelry designer how much could you earn per hour? As a business owner you should spend your time doing what makes you the most money. This is where you excel. Is it really worth giving up your time selling home

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Using Effective Optimized Press Releases To Boost E-Commerce Sales and Visibility

As an e-commerce website owner, you’ll find that optimized press releases are an effective way to impact your e-commerce sales and Internet visibility.Optimized online press releases can be very useful as part of a successful Internet marketing strategy. In fact, a well-presented optimized press release with good online distribution can typically be read by over 40,000 people in one week. (more…)
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The Keyword Search Phrase Process: How Search Intent Determines SEO Keyword Effectiveness

The two main things that people use the major search engines for are research (finding information) and making purchases. The two concepts are driven by two distinctively different types of search phrases and mindsets.The Internet is a tool that can be used to learn however, in this same concept you need to understand that there is a learning process visitors go through before making purchases online as well.Below is an example of the learning process your average visitor will go through before making the final search to buy a product or service.In this example we will look at websites and keyword phrases for “mailboxes”. We will put ourselves into the mind frame of the actual searcher to understand the types of keyword phrases used and what each type means.

Ph

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Creating a Successful PPC Advertising Campaign

A pay per click (PPC) advertising campaign must have the following:Budget, Keywords, Ads, Sales Copy and Products.The most common misconception is that having all of these will create a successful PPC advertising campaign or that the work, money and time needed to have these things can be done by the site owner alone, without the need of a professional PPC Advertising Account Manager.What Makes A PPC Advertising Campaign SuccessfulPay Per Click</div><span class='post-meta-infos'><time class='date-container minor-meta updated' >July 22, 2008</time><span class='text-sep text-sep-date'>/</span><span class=by

Top Keyword Phrases – Will They Bring Traffic or Sales?

What most people consider to be the “top keyword phrases” (related to any given industry) are those phrases that make up over 80% of all the online searches related to that industry.These “top keyword phrases” are generally the most sought after because they generate a lot of traffic, but does more traffic equate to more conversions or an increase in sales? Not necessarily.

The Value of a Top Keyword Phrase

These top keyword phrases that generate 80% of the traffic tend to be the generic forms of products such as gardening tools or car parts. Although they are topical and related to that particular industry, they are not specific; at least not specific enough to attract highly qualified, highly motivated visitors who will purchase yo
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Targeting Web Pages for What the Searcher Needs

There are two things that people use the major search engines for;
  1. Research (finding information)
  2. And making purchases (finding products or services)
These two concepts are driven by two distinctively different types of search phrases and mindsets.The internet is a tool that can be used to learn. In this same concept, in your search engine optimization efforts, you need to understand that there is a learning process visitors go through before making purchases for your products or services.Pleasing Searchers Will Make Your Pages More RelevantLet’s say you own a mechanics shop and you sell car parts. You open an online shop and have uploaded all of your par
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The Value of Keyword Relevancy in Achieving Conversions and Profits

A 'keyword' or 'keyword phrase' is a word or combination of words that people type into search engines to find what they are looking for. The search engine then uses that keyword to search the Internet (What Search Engines See) for webpages containing that particular keyword. It then sorts through, compiles a list in order of relevance, and returns the results to the customer.Properly utilized keywords can provide a great Return on Investment (ROI) on website promotion and search engine optimization campaigns. It is very important to gauge the costs associated with marketing a keyword to its potential VALUE to your website. Money spent on a keyword should be proportionate to its perceived value (either monetary or knowledge based) to your company. You do not need to spend a lot of mone
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