Why is Google Search Console important?“The best place to hide a dead body is on the second page of Google Search.”We’re not entirely sure who said this famous quote first. Not even Google could tell us. What we are sure of is:(a) Whoever said it first was 100% spot on...or 92% anyway - as Search Engine Watch explains, one study found that the first page of Google Search saw about 92% of all traffic from the average search, with only about 5% of total traffic on the second page.(b) We know exactly how to make sure your website – and business – can avoid being relegated to
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Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results?The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic changes to Google SERPs features.Before we take a closer look at STAT’s search intent data, let’s first define what we mean by search intent modifier.
What is Search Intent?
A basic search intent definition (also referred to search query intent) is determining what a searcher is most likely looking for when they type in aRecently Britney Muller of Moz Blog indicated in a brief article titled Does Google Drop Featured Snippets Over Typos? on the Search Engine RoundTable site that a simple typographical error was the probable cause behind Moz losing a featured snippet.When the error was corrected, Moz reportedly regained the featured snippet in search. As mentioned in the Moz article, the only entity that could confirm or deny this activity would be Google themselves. Without their input we can only speculate.So do typos, spelling mistakes, and grammar issues stop featured snippets from showing Google Search?In the instance experienced by Moz, the difference bet
Those rectangular boxes are at the top of a search engine results (SERP) page are called Featured Snippets. How can you get your website's information to appear in them. To get your website to appear there you need to have the most relevant answer (to a search question) and it must be formatted properly on your website.Here are three good reasons why you should strive to have your website content show up in one of them. But first, let’s examine featured snippets more closely.
What Are Featured Snippets?
Snippets are answer summaries, extracted from a web page in response to a direct user query, and are presented at the top of a search results page.Essentially, they are Google’s way of presenting you with the best answer they could find for the queryHere’s what’s making news in the SEO community in the last several weeks.
Google Says HTTPS Sites May Get Ranking Boost
In a hangout this month between Bruce Clay and Gary Illyes of Google, Illyes reconfirmed that Google’s HTTPS ranking boost may serve as the tiebreaker if the quality signals for the two search results are equal.He went on to say that he wishes all websites would use HTTPS but that it is perfectly fine if you don’t:“I hope that I see more and more websites on HTTPS because I think that privacy, for example, is important, but of course I can’t expect everyone to go HTTPS. Some peo
It has been almost one month since Google replaced its “Local 7 Pack” results with its new “Local 3 Pack” results.This means that searchers only see three businesses listed in the local map results. We briefly explain the Local 3 update in our August 2015 SEO Updates post but think this topic is serious enough to warrant this dedicated blog post.Here is everything we think you should know about the Local 3 Pack Google update, click through rates, and how to adjust your Local SEO strategy.
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Search Engine Land recently posted an informative article in which author Trond Lyngbø shared the ways a leader with a “quick fix” attitude towards SEO can hurt their business. In this blog post we’d like to unpack several of the very important and common misunderstandings towards SEO that he points out.
1. Great SEO can’t fix what’s wrong with your product.
Google wants to provide searchers with the very best results possible. If someone is searching for a new dentist or the best built in vacuum cleaner Google wants to recommend the most trustworthy websites and businesses. Are you truly the best
Google recently confirmed that it indeed changed its algorithm earlier this month.Many website owners and SEO’s started noticing changes in rankings in early May although Google kept saying there were no updates. Some were even calling it the “Phantom Update” because everyone noticed something was happening but Google wouldn’t acknowledge it.Finally Google confirmed with by Do you ever read an article where you find yourself thinking, “I couldn’t have said it better”?This Search Engine Land article written by Trond Lyngbø (Head of SEO at MediaCom Norway) caught my attention as I found myself agreeing, Yes, Yes, Yes. Lyngbø makes several bold statements about how many businesses fail to keep up with Google’s rapid rate of change and the risks of doing this:
- You’re losing revenue if you ignore how Google adapts and evolves.
- Your business’ success is intimately linked to Google.
- Many companies do not think about SEO in the early planning stages of website development. They mistakenly believe SEO is itself a “one-off item”.
- SEO has ne
Google is at it again with their algorithm updates.This time they've gone after local search results and Search Engine Land has affectionately nicknamed the update “Pigeon” in its early days.While there is still a lot of speculation and many are trying to determine just what type of effect Pigeon will have on local businesses there are some important facts you need to know. In this article we have compiled some of the most important questions about Pigeon and how it will affect your website’s visibility in search. Make sure to scroll to the end as we also give some pointers to start benefiting from Pigeon!When did the Goo
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