Google Update

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Here’s what’s making news in the SEO community in the last several weeks.

Google Says HTTPS Sites May Get Ranking Boost

In a hangout this month between Bruce Clay and Gary Illyes of Google, Illyes reconfirmed that Google’s HTTPS ranking boost may serve as the tiebreaker if the quality signals for the two search results are equal.

He went on to say that he wishes all websites would use HTTPS but that it is perfectly fine if you don’t:

“I hope that I see more and more websites on HTTPS because I think that privacy, for example, is important, but of course I can’t expect everyone to go HTTPS. Some people don’t have the resources for that.”

You can learn some of the other reasons why HTTPS and SSL matter for your website with this Slide Deck.

Google Logo Change Represents the Google of the Future

What do you think of Google’s new logo?

In launching their new logo, Google shares a story of how search has evolved from taking place on just a desktop PC to a number of different ways people interact with Google products across all platforms, app, and devices.

The new Google logo and its updated identity represents a “world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).”

Google says that this new logo not just represents Google of today, but the Google of the future.

Does Structured Markup and Rich Snippets Influence Google’s Ranking Algorithm?

This month Search Engine Land’s Barry Schwartz posted an article on Google hinting it may use structured data in its ranking algorithm in the future. In the past, Google has said that these do not directly lead to your page ranking better in its search results.

This speculation comes from a comment John Mueller made in a hangout session that Google may start using Rich Snippets and Markup as a ranking factor in the future:

“If we can recognize someone is looking for a car, we can say oh well, we have these pages that are marked up with structured data for a car, so probably they are pretty useful in that regard … So I think in the long run, it definitely makes sense to use structured data where you see that as being reasonable on the website. But I wouldn’t assume that using structured data markup will make your site jump up in rankings automatically. So we try to distinguish between a site that is done technically well and a site that actually has good content.”

Check out our Advanced SEO page for more information about Rich Snippets, Microdata, and Schema.

Continued Discussions About the New Google Local Search Display

We first mentioned the new Google Local 3 Pack last month and it has been heavily talked about in the Local SEO world since.

In his article The New Google Local Search Display, Jason Decker reiterates that several of the changes to local search results first seen in August are a “blow to local businesses” and provides several implications for searchers and local businesses:

  • The new Local 3 Pack is so plain it may reduce clicks to the website.
  • Display results may reduce phone calls to businesses as the phone number is hidden in most desktop results.
  • Local businesses may need to consider paid advertising to maintain their previous level of visibility in local search results. Decker points out that as more businesses resort to paid local ads we will most likely see competition and click costs spike.
  • Home service ads (currently only available in the San Francisco Bay Area) may eventually remove local search pack or push it down lower for certain business types.

Reasons for Consumers to Lose Trust in Your Website are Also Key SEO Factors

This month MarketingCharts.com shared a study by Neustar on what causes consumers to lose trust in digital brands. As we reviewed the top reasons your visitors may lose trust in your brand we quickly noticed that almost all of them have a direct impact on your rankings and Search Visibility.

Is it time to address these key issues on your site in order to boost both rankings and visitor trust?

91% do not trust websites with errors or mistakes.

Google says websites need to provide high-quality content and that its ranking algorithms look for signals of low quality content, which may include grammar and other mistakes. Errors on your website may naturally come over time, such as old hours or out of stock products. The more up to date and error free you keep your website, the better you stand to do both in the ranking and trust department.

88% do not trust websites that frequently go down.

Significant downtime from site maintenance or server issues hurt your rankings and can result in your pages getting deindexed. Think about it: if your website is frequently down when the Search Engines try to visit why would they then want to send visitors to your website, which would likely be down?

75% do not trust websites that take too long to load.

Fast websites not only increase your visitor trust but can improve your rankings. In 2014, site speed was Search Metric’s top ranking factor. Check out our slide deck on Website Speed to understand how making your website faster will ultimately increase your bottom line.

55% do not trust websites without security safeguards to protect personal information.

As mentioned above, Gary Illyes of Google has said that secure HTTPS websites may be the tiebreaker between two equal quality websites.

Take some time to review your website from a visitor perspective, paying attention to these key Trust indicators. What do you need to improve?

For more information about what is happening in the SEO world or what it will take to improve the visibility of your brand online, give us a call at 1-888-262-6687.

google-quality-update-may-2015Google recently confirmed that it indeed changed its algorithm earlier this month.

Many website owners and SEO’s started noticing changes in rankings in early May although Google kept saying there were no updates. Some were even calling it the “Phantom Update” because everyone noticed something was happening but Google wouldn’t acknowledge it.

Finally Google confirmed with Search Engine Land that there were changes to its core ranking algorithm in terms of how it processes quality signals.

In the first few days of confirmation the May 2015 Google update is being affectionately called the Quality Update. Google has not recently given any specifics of how they now measure quality but based on past statements and Webmaster Guidelines we can know that quality is measured through a wide range of factors. It is likely Google is shifting the importance weighting of some factors or even considering new quality factors in the mix.

In the past Google has given us insight into how to create quality which still holds true today:

“The key to creating a great website is to create the best possible experience for your audience with original and high quality content. If people find your site useful and unique, they may come back again or link to your content on their own websites. This can help attract more people to your site over time.”

Does your website pass Google’s quality test? Have you noticed a change in ranks or traffic lately? Do you have a strong, quality website that not only maintained its positioning but perhaps gained in rankings this May?

Here’s some tips for writing valuable and quality content straight from Google if you need help boosting the quality of your website:

  • Make your website useful and informative – gather all the information your visitors are looking for and will need, and organize it so it is easy to find.
  • Make your website more valuable and useful than your competitors – do something different, say more than others, add different perspectives, and stand out in a good way.
  • Make your website credible – you want visitors to trust you and the information on your site by citing sources, adding testimonials, sharing author biographies, and including other trust factors such as badges and awards.
  • Make your website engaging – you need to interact with your visitors through pictures of your products or team.
  • Make sure your website stays up to date – you can add a blog, comments boxes, social media widgets, or an events page to keep your website fresh.
  • Make your content perfect – you need to double and triple check for spelling, stylistic and factual errors throughout your website.
  • Make your website distraction-free – make sure visitors don’t leave your site because of excessive ads, spam, or glaring mistakes in information.

At 1st on the List we offer both Site Audits and Content Optimization to help assess the current quality score of your website and add new content to your website that Google will love to read and rank.

Call us at 1-888-262-6687 ext 705 to get more information today!

Google-Pigeon

Google is at it again with their algorithm updates.

This time they’ve gone after local search results and Search Engine Land has affectionately nicknamed the update “Pigeon” in its early days.

While there is still a lot of speculation and many are trying to determine just what type of effect Pigeon will have on local businesses there are some important facts you need to know. In this article we have compiled some of the most important questions about Pigeon and how it will affect your website’s visibility in search. Make sure to scroll to the end as we also give some pointers to start benefiting from Pigeon!

When did the Google Pigeon Update occur?

Google launched the Pigeon update on Thursday, July 24, 2014.

What is Pigeon algorithm update?

Unlike previous Penguin and Panda updates, Pigeon does not address quality or spam but is more of a fundamental change to the local search ranking algorithm. This is not a penalty based algorithm aimed at getting rid of low quality content from Search Results but instead a change to the actual search ranking algorithm itself.

Why is it called Pigeon?

Search Engine Land nicknamed this latest Google update Pigeon, in keeping with Google’s “P” animal naming system (Penguin, Panda). Pigeons are known to fly back home, which is fitting for this local search update. In the next few days we may get Google’s official name for this latest update.

How many queries are affected by Pigeon?

Usually Google gives an estimate of how many searches are affected by each of their updates. They have not released this percentage for Pigeon as of yet.

What Google Search results does Pigeon affect?

These updates apply to both Google Maps search results and Google Web search results.

So what is Pigeon all about?

Google says that this new local algorithm goes “deeper into their web search capabilities, including the hundreds of ranking signals they use in web search along with search features such as Knowledge Graph, spelling correction, synonyms and more.”

What does that mean?

Previously small and local businesses had the advantage of being “local” and would appear in results for people who were searching within their proximity. According to Search Engine Land, as Google ties local results more closely to standard web raking signals we can expect bigger sites like Yelp and TripAdvisor (which have stronger SEO signals) to rank better than individual restaurants, hotels and other local-type businesses.

Many speculate that local search has just gotten a lot more difficult.

Is Pigeon worldwide?

Google has only launched Pigeon updates in US English search results so far. It is still to be known whether it will apply to other languages and countries. Furthermore, many SEOs speculate that the update is still in testing stages.

What type of changes have been noticed so far?

  • Google’s distance and location ranking parameters are said to be improved.
  • Local directories are getting better visibility in Google search results, particularly for restaurants. For example, a search for “Seattle Restaurants” shows some specific restaurants in the carousel but also lists directory sites like Urbanspoon, TripAdvisor, Yelp and Open Table.
  • Yelp listings are now showing at the top of search results when the word “Yelp” is used in the search.
  • Some have noticed that local listing packs (Google Places listed right in search results) have diminished. Mike Blumenthal reports a 24% drop, from being shown in 12% of localized results to being shown in only 9% of localized search results.
  • It also seems that local results for web designers and SEOs is back!

What can you expect from Pigeon?

It is still early to know how this update may affect your website traffic. Search Engine Land predicts that “some local businesses may notice an increase or decrease in web site referrals, leads and business from the change.”

Are there any bugs with Pigeon so far?

After the Pigeon update people noticed that Expedia was showing in the local carousel for a “New York Hotels” search along with Sheraton, Hilton, Marriot and other hotels. This issue has since been fixed (their Google+ local listing was in the travel category and has since been changed to Corporate Headquarters category) but it makes the important point that the category you choose to list yourself in is crucial!

What I can do in light of what we know about Pigeon so far?

  1. Make sure you claim your Google+ Local Listing and are in the right category. Provide enough content and pictures to entice visitors to come to your place of business.
  2. Make sure you are listed on the major directory sites relevant to your industry, as these seem to appear in Search Results more.
  3. Do a search for several of your most popular search terms to see what type of results Google is now showing. Are you still competing against your competitors’ websites or are you now up against several big players such as Yelp? You may need to readjust your online strategy.
  4. As your local listings become more dependent on your website authority it is extremely important to build out the content on your website, gather more customer reviews, find ways to attract credible backlinks and even conduct an SEO Audit to make sure your website has all the fundamental optimization to rak well.

For additional optimization tips read our Tips for Successful Local Business Listings!

Are You Scared of Pigeons?

If you are a local business and realizing you may need some extra optimization to help maintain your visibility, call us at 1-888-262-6687 or send us an email at contact@1stonthelist.ca. We’d be happy to offer our services of optimizing your website, claiming your Google+ Listings or even run an AdWords campaign to help subsidize traffic.

Have you already noticed a change in your local rankings and traffic? What are your thoughts?

Have you heard the news that the Google quality rating guidelines which is essentially a handbook used by Google employees to manually review websites was leaked to the public recently?

The Google quality guidelines handbook gives us some very important clues as to how Google evaluates your quality in terms of:

  • Expertise
  • Authority
  • Trust
  • Reputation

This forms the basis of the EAT quality concept – that quality websites display expertise, authority and trust, thus creating a solid reputation.

The EAT concept isn’t completely new – we’ve known for the last couple years that Search Visibility is a result of credibility – but some specific points on how Google determines credibility is new.

You can still view the entire 160 page Google Quality Guideline March 2014 document on scribd.com for the time being. If you don’t have time to read through it in its entirety, here are a few major takeaways you may be interested in.

1. Expertise varies by topic.

Each subject area has its own way to qualify as an expert – qualifying as a medical expert is much different than qualifying as a hobby expert.

2. Ads still contribute to low quality.

These new guidelines place a bigger emphasis on advertising, and not just deceptive or spammy advertising above the fold. Raters need to evaluate if there is an overabundance of ads.

3. Supplementary content matters.

Google places a higher emphasis on supplementary content and not just navigation and footer. An example is showing similar makes of an item on an e-commerce site. Overall, supplementary content contributes to a better user experience.

4. Poor page design will hurt you.

Some page design features Google points out as hurtful are popups and inserting ads between content.

5. Each page must have a purpose.

Google will give a low rating to any page that has a lack of purpose. This includes auto generated pages.

6. EAT sites give About and Contact information.

Google’s raters look for signs of credibility on each website which includes an About Us page, contact page, customer service information.

7. Evaluation can be done by the page or by the website.

Google raters are told that sometimes they will need to evaluate based on the whole website whereas

Essentially you need to think of your visitor needs and how you can provide the best experience and give them exactly what they are looking for when they come to your website.

Need help with a Website User Experience Audit? Contact our SEO Team to get started!

The Moz Blog just published an invaluable resource for you as a business owner, website developer, content writer or all of the above! The article unravels the mystery behind all of Google’s algorithm updates as of late in simple terms that anyone can understand. Head over to the full article on The Moz Blog by Marie Haynes  or skim our TLDR (too long didn’t read) notes below.

What’s an Algorithm Update?

An algorithm change is an update in the rules Google uses to evaluate and rank a website.

Google uses over 200 different rules to determine the value of a website, how it relates to searcher’s queries, how well it will answer a Searchers question and how it compares to all of the other websites similar to it.

The three biggest algorithm changes in the last couple years are all animals:

  • Penguin
  • Panda
  • Hummingbird

Panda Algorithm Updates

  • Launched February 23, 2011.
  • Named after one of its creators, Navneet Panda.
  • It’s all about on-site quality.
  • Purpose is to show more high-quality websites and fewer low-quality websites in Search Results.
  • Affected a lot of content farms.
  • Tends to be a site-wide issue rather that page-specific issue. This means Google doesn’t just demote the pages with the low-quality content but demotes the entire website.
  • You can use Google’s Checklist to evaluate the quality level of your content.

There are three types of bad quality content to worry about with Panda:

  • Thin content – doesn’t add extra value to someone reading it, usually short pages.
  • Duplicate content – either the same content from another page on your website or someone else’s website.
  • Low Quality Content – content that is not in depth or that helpful to readers.

Panda algorithm is refreshed approximately once a month. Each time Panda is updated Google takes a new look at each website and evaluates the quality of its content based on the updated Panda algorithm’s set of rules.

Penguin Algorithm Updates

  • Penguin first launched April 24, 2012.
  • Designed to get rid of low quality, self made links created to game the system.
  • Google has always used links as a way to measure a website’s popularity.
  • A link is like a vote of confidence, the more websites that link to you, the more useful, important or popular your content must be.
  • Penguin is Google’s way of evaluating the trust factor on your links.
  • The Penguin algorithm is updated occasionally just like Panda.
  • The last recorded update is October 4, 2013 which means everyone is anxiously waiting for the newest one to launch.

If you aren’t sure if you have unnatural links in your profile check out these helpful resources:

What is an unnatural link – An in depth look at the Google Quality Guidelines

The link schemes section of the Google Quality Guidelines

Hummingbird Algorithm Updates

  • Hummingbird is a very different algorithm than Panda and Penguin.
  • Hummingbird was live for over a month and no one in the SEO community even noticed.
  • Hummingbird launched just a week before a big Penguin Update on October 4, 2013. Many site owners may blame Hummingbird for changes in traffic when it wasn’t actually to blame.
  • Google designed Hummingbird to better understand searcher’s queries and intent.
  • You can take advantage of Hummingbird by writing great content that addresses your users’ questions and concerns.
  • Stop focusing on ranking for particular keywords – go for a well-rounded content strategy designed to answer questions.

How is Your Website Doing As of Late?

How has your website fared through these Google algorithm updates? Are you worried you may be at a disadvantage?

The good thing is that there are many small tweaks we can help you make to ensure your website adheres to as many of Google’s ‘algorithm’ rules as possible – making your website more searchable and find able to all the customers who are looking for you!

Give our consultants a call today at 1-888-262-6687 and get back on the right track!

All of our Algorithm Resources:

Intro to Hummingbird Algorithm Update

Your Action Plan for the Hummingbird Algorithm Update

How does Hummingbird affect SEO?

Google’s Penguin turns 1

9 Things you need to know about Panda

Key Takeaways for Panda Changes

Google-Panda-Updates-sm

Recently I came across an excellent article by Razvan Gavrilas about Panda 4.0 which investigates several winners and losers in SERP visibility after the May 20th Panda algorithm update.

If this is the first time you are reading about Panda consider reading our previous article 9 Things You Need to Know to familiarize yourself with the latest Google algorithm update first.

By looking at the common themes between sites that had huge boosts in SERP visibility (as much at 900%) and sites that drops in SERP visibility Gavrilas developed 4 key takeaways to make your website “Panda Friendly”.

Needless to say these are all items we already stress to our clients.

1) Be an Authority

“Content Based Topical Authority Sites are given more SERP Visibility compared to sites that only cover the topic briefly … More articles written on the same topic increase the chances for the site to be treated as a “Topical Authority Content Site” on that specific topic.”

A lot of specific content covering your area of expertise is better than a load of generic content covering a wide range of semi-related areas. Think of this as if you have a pain in your foot. Would you rather see a Podiatrist or your Family Doctor?

2) Content Needs to Engage With Visitors

“Sites with High User Interaction measured by shares and comments got a boost.”

If you are providing good quality content that visitors are finding useful it is inherent that they will want to share it. User interaction can be things like forums, Social Shares, comments and so on. As Gavrilas points out, Google is looking for an active community that gathers people who share the same needs, desires or passions.

3)  Stay Away from Thin or Automated Content

“Thin Content and Automatic content is deranked, even if it is relevant.”

Gavrilas bases this remark on a Matt Cutts quote from an earlier interview:

“Content that is general, non-specific, and not substantially different from what is already out there should not be expected to rank well. Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.”

You need to do the opposite of what Cutts is saying here in order to achieve better SERP Visibility:

  • Be specific.
  • Be different.
  • Bring value.
  • Be unique.

Essentially – what do you have to offer that is above and beyond any other competing authority on the web? Thin content is like going to a job interview and stating all the same answers as the other candidates. What makes you better? You need to stand out in order to get the job, or in this case, catch Google’s attention.

4) Clear Navigation to Explore Your Unique Content

Sites with clear navigational structure and unique content got boosted.

Finally SERP visibility winners had strong navigation and structure throughout their website for visitors to easily find the information they need and explore related topics to what they were originally searching for. Think of a messy navigation like a library with no organization, where nothing is arranged by topic, author or type of book.

Glavrilas recommends that you look closely at your site structure and make sure every piece of content is relatively linked to other topical content on the site.

Need some help with your website content?

At 1st on the List we can help you develop a feasible long-term content strategy within your budget in order to establish your website as an authority. Contact one of our SEO Writing Consultants by emailing contact@1stonthelist.ca or calling 1-888-262-6687.

Google Panda UpdateYou could say it’s “PANDA-MONIUM” in the SEO community in the last couple days as Google just released the highly anticipated Panda 4.0 algorithm update.

As a website owner what do you need to take away from all the Panda buzz?  We’ve read through the most trusted SEO experts’ early evaluations of the Panda 4.0 and have compiled this guide on everything you need to know about Panda 4.0, plus several tips to make sure your website is Panda-Proof.

1.  Panda 4.0 was officially launched on May 20, 2014 around 4 PM.

As reported by Matt Cutts, Google’s Head of Spam, over Twitter yesterday afternoon:

To date, this announcement has been retweeted 2,477 times. Just an hour later Cutts tweeted:

Check out these resources to see an entire history of Panda Algorithm Updates:

MOZ Google Algorithm Change History

SEJ’s Google Panda Update Tips and Timeline

2. The Panda Algorithm Update targets low quality content.

Since its introduction in early 2011 the purpose of Google’s Panda algorithm update has always been to keep low quality content from appearing in Google’s top search results. Early on Panda was known as Farmer as it targeted article farm websites. Panda also took action against scraper websites that copied content from other websites. Finally, websites that were designed for the sole purpose of hosting AdSense ads with ads above content were penalized by Panda. Essentially, according to one Forbes article, Google design Panda 4.0 to stop low-level spam page creators from damaging the Google Search product and to product the integrity of their search results. Unfortunately many business websites that didn’t have enough quality content or had features similar to spam sites were negatively affected by Panda.

3. Panda 4.0 affects ~7.5% of queries.

Google predicts Panda 4.0 will affect approximately 7.5% of English search queries, to a degree that a regular user might notice (as reported by Search Engine Land).

4. Panda 4.0 and Payday Loans Refresh occurred at the same time.

Google generally doesn’t launch more than one update at one time because it makes it harder to see the individual effect of each. You need to be aware that Google launched the Payday Loan 2.0 update on May 20, just one day prior to Panda 4.0. The Payday Loan 2.0 refresh impacts extremely spammy queries such as “payday loan” while Panda targets low-quality content. SearchEngineWatch reports that:

“Releasing two back-to-back updates makes it a lot harder for webmasters to analyze the changes and what specifically was targeted in these updates, and could affect Google’s ability to evaluate how well (or not) the two updates worked. It also means webmasters might have a challenge knowing what changes need to be made in order to recover search rankings.”

5. Panda 4.0 could seriously help your site’s traffic.

Many fear the worst of Panda 4.0 with visions of their rankings and website traffic dropping even further. There are early reports of Panda bringing some serious improvement to website’s traffic, such as this tweet by Alan Bleiweiss:

6. Panda 4.0 is much softer and more generous.

Barry Schwartz recently spoke with Matt Cutts and reports that:

“He made it sound like this update may appear gentler for some sites but it does lay the groundwork to future changes in the direction of a softer and gentler Panda algorithm.”

Based on what Google is telling us we believe that Panda 4.0 could reverse some damage done to sites that have good content but were impacted by previous Panda updates for various on-page reasons. If your site was truly hit by Panda in the past you may see some much needed recovery.

Search Engine Journal shares that:

“There’s already been accounts of site’s previously hit by Panda seeing significant recoveries and, as such, it looks that the update has indeed been a little softer and more generous to site’s, especially those previously affected.

In the same article, industry expert Marie Haynes also notes that:

“I think it’s too early to say what this new iteration of Panda is affecting, but I can tell you that in the case of the site that I saw big improvements on, no cleanup work had been done at all.”

7. Panda is integrated into Google’s overall continuous algorithm changes.

Just over a year ago Matt Cutts let us in on a secret at the SMX West conference. Panda is actually integrated into Google’s overall continuous algorithm changes which means that the effects of an update or refresh like Panda 4.0 will be less severe. It’s like going to the dentist every six months for a checkup and finding very minor issues or going to the dentist every five years and finding significant issues.

Rohan Ayyar at E2M Solutions explains the differences between the ongoing Panda refreshes and this new Panda 4.0 update:

“Last year, around this time, Matt Cutts had announced at the SMX West conference that Panda will be integrated into Google’s overall continuous algorithm changes. This can be taken to mean that the effects of an update or refresh (two different things) will be less severe or noticeable. It is less of a manual effort and happens more in real time as and when Googlebot visits your site. So don’t go running off to your analytics yet to see if you’ve been hit. Hang around for a couple of days and keep looking everywhere … Panda 4.0 is clearly a major update (changes to site identification and classification processes; worth announcing) to the algorithm as opposed to a data refresh (changes brought about as a result of deeper crawling with more site-specificity).”

8. Don’t panic over Panda 4.0.

As Ayyar suggests, don’t freak out over your traffic right away. Barry Schwartz tells you to look at your analytics over the next few days and isolate if you were impacted by one of Google’s algorithms. If you feel you may be affected by the Panda update have an expert (like us) do a careful analysis of your website and the probable causes. If you need to make changes on your site do so systematically so that you know what changes make a difference. Remember that Panda updates can take awhile to fix and you will need to be patient and wait for Google’s next Panda data refresh to get your site re-evaluated and reindexed.

9. Many anticipate Penguin Update is soon to follow.

Many industry leaders feel that a Penguin Update may be soon to follow this big Panda update.

What’s the difference between Panda and Penguin? Basically, Panda has to do with content while Penguin has to do with inbound links.

How to Panda-Proof your Website

What you should do to protect against Panda updates? In a nutshell you need to deal with thin and duplicate content!

  • Remove low quality content that doesn’t serve a purpose for website visitors.
  • Aim to have at least 400-500 words on informational pages and at least 150-200 words for descriptions on product pages.
  • Remove any content you have copy pasted from your suppliers’ or competitors’ websites.
  • Update any pages that have duplicate content from other pages on your website.
  • Use www.copyscape.com or www.siteliner.com to ensure your content is 100% unique.
  • Stop using automatically generated content or scraped content.
  • Make sure you provide enough content on your website to answer all of your visitor’s questions
  • Aim to establish yourself as the most credible source in your industry/ area/ market.
  • Check your ad to content ratio if you are running AdSense on your website.
  • Make sure your website loads fast.
  • Build trust with your content.
  • Stop writing duplicate or redundant articles on the same or similar topics with slightly different keyword variations. Get creative and give your visitors something they can be excited to read!
  • Make sure your pages provide something unique and substantial value when compared to other pages in search results.

Additional common sense strategies you should use for overall sound SEO include:

  • Share your content over your Social Media platforms of choice.
  • Find ways to lower your bounce rate.
  • Always focus on improving user experience.
  • Be patient as results won’t be immediate.

Have you seen any changes in your website traffic recently? Have you experienced steady declines in traffic since 2011? You could be a victim of Panda. Call us at 1-888-262-6687 and have us walk you through how Google’s algorithm changes may be affecting your website.