Cost Per Lead
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Henry Ford once said “The best way to make money in business is not to think too much about making it.” Which is all well and good if you’re a billionaire. For the rest of us mere mortals going about our daily business, however, money matters. Which is why, when it comes to that daily business, questions like ‘What is my ROI?’, ‘How much will it cost?’, and ‘Will I turn a profit?’ matter. And then there are these doozies: ‘What is my cost per lead?’ and ‘What is the average cost per lead for my industry? How do I stack up?’There are a number of moving parts and elements that make a marketing strategy successful. But overall marketing success always boils down to one thing: customers. Did your marketing campaign help you win friends and influen
When was the last time you sat down to determine your average cost per lead generation?Do you ever question whether this is in line with other companies of your size, in your industry, or earning a similar revenue?A recent study published by HubSpot surveyed over 350 companies in order to compile cost per lead data. Here are the numbers to use as your own cost per lead benchmark for 2017.