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SEO Web design is the partnership between web design and Search Engine Optimization (SEO). More so, it is a philosophy that includes the user and lead generation within the design and planning process. Even more importantly, it is a methodology whereby SEO planning and strategy happens throughout, rather than as a post-launch activity. If you’re looking for a new website and/or SEO strategy, seek a company that includes comprehensive SEO as part of the planning process, in addition to the design and post-launch phases. Most co/by
Getting visitors to your website is only the start. Once they’ve arrived, it’s important you capture their attention and lead them down the path to purchase/conversion/contact. It is hard work getting targeted visitors to a website. A combination of SEO, PPC, Social Media, Content Marketing, Offline Marketing, Digital Ads etc. work cohesively to increase your traffic numbers. It’s exciting to see your page views grow. It’s equally as exciting to see your website ranking better and better. You want to celebrate all of this effort; however, the real success lies in the/by
Whenever someone asks me “What do you do?” it really is a loaded question because understanding what I do requires just a little understanding of SEO and how SEO works.More often than not I find myself answering like this, “I work for a local Internet Marketing company that specializes in Search Engine Optimization”. Then I follow it up with “Essentially, it’s like an advertising company for websites.”I am always prepared to get a puzzled face that may recognize the term ‘SEO’ but not have any clue as to what SEO is, what it means or how it works. I must also be prepared to explain in more detail ex/by
Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand.This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based on trust. You can earn that trust through emotional ideas presented through your digital content strategy that are shareable or by incorporating fear into your web content as a means to create an affiliation with your brand.Did you know? A recent study suggested we’re only capable of 4 basic emotions:/by
- Anger / Disgust
Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing.Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing to readers. Ideas are presented more clearly. There is less opportunity for confusion. Minimalism helps your content get noticed.
“Writing less becomes more appealing to readers.”/by
What kind of tools do you give your website visitors to find more relevant information on your website other than the first page they land on? Are the Search Engines finding every page on your website and understanding how your pages are related?Internal link structure can address both of these issues, plus others. When we talk about internal link structure we are referring to the links within one page’s content that lead site visitors to other pages of the website with similar or related content. Not only do these links help visitors but there is also value in internal link structure for SEO./by
What is Link Structure in SEO?Before we go further into why internal link structure of a website matters, let’s first talk about link structure for SEO. Links are one of the most
Looking for some new SEO content techniques to improve your company exposure and bolster your overall SEO strategy as a result? Rejuvenating older SEO content articles and re-purposing the wealth of knowledge in those documents can prepare them for new mediums and bring some surprising results in the process.Google defines rejuvenate as “make (someone or something) look or feel younger, fresher, or more lively.” Much like a makeover for your SEO content plan, breathing new ideas into established content gives it a second life. An opportunity to re-influence new audiences in today’s content-hungry mediums.Here are 8 ways you can recycle and repurpose your older by
At its core, evergreen content is just what it implies, content which remains relevant and applicable throughout the seasons in much the same way evergreen trees do not lose their leaves in the fall.In this article we will help you understand the definition of evergreen content for SEO and identify seven characteristics of evergreen web and digital content that you can incorporate into your overall SEO Strategy./by
What is Evergreen Content?Here are a few definitions to help you understand what evergreen content means:
- Evergreen content is SEO content that is continually relevant and stays “fresh” for readers (Wo
- Sustainable results that grow over time
- 20+ Years in SEO Industry
- Experienced SEO veterans
- Holistic marketing approach
- Positive customer feedback
- Strict adherence to SEO best practices and guidelines
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