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3 Ways to Bring Emotion Into Your SEO Content Strategy to Build Brand Awareness and Trust

Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand.This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based on trust. You can earn that trust through emotional ideas presented through your digital content strategy that are shareable or by incorporating fear into your web content as a means to create an affiliation with your brand.Did you know? A recent study suggested we’re only capable of 4 basic emotions:
  • Happiness
  • Sadness
  • Anger / Disgust
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11 SEO Title Tag Tips and Tricks You Can Implement Today

Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever!Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your rankings even more.Sounds great right? How do you take advantage of using title tags on your website?Cyrus Shepard presented a great article 7 Title Tag Hacks for Increased Rankings and Traffic in a recent Moz Whiteboard Friday video. In it, he focusses on 7 ways to improve title tags. As he indicated in the video,
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Instagram Explained in 5 Minutes

Instagram is the fastest growing social media site worldwide with 23% growth in active users in the last six months alone. Users can spend hours scrolling through great photos posted by their friends, favorite celebrities, brands and products, bloggers, TV networks, and more.There are over 300 million users who share up to 60 million photos each and every day. As the up and coming social network, Instagram has the largest population of younger users. Over 50% of users are between 18 and 29 years old.
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Why Online Reputation Management Services Matter More Than You Think

bad online reviewsConsider the wise words of Warren Buffet:"It takes 20 years to build a reputation and 5 minutes to ruin it."All it takes is one disgruntled customer signing into Facebook, Google, or Yelp and writing a harsh review of their bad experience with you. Their review is permanently posted on the Internet for all future customers checking you out and your reputation could be tarnished for years to come.Do you feel powerless over bad reviews already posted across the Internet or live in fear of the day when a customer will write a bad review.Instead of falling victim to bad reviews you can take a
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Before You Hit Publish – 15 Blogging Tips for SEO, Branding and Sharing

A company blog can be a very strategic and powerful component of your SEO Strategy.However, writing interesting, informative and optimized blog posts is an art to master. In this blog post we offer some simple tips for blogging and final checklist items to go through before you officially hit “publish” and share your blog with the world.

1. Read the entire blog post out loud.

Reading your rough draft or near-finished draft out loud will help you identify minor typos or mistakes you may not notice when reading the text in your head. This can also help make sure there is overall clarity and flow throughout the entire blog post.

2. Get a second opinion – share the blog.

Have someone else read the blog post and give their feedback. It is best if this person is o
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