- Your traffic from Bing will increasingly come from https://www.bing.com vs https://www.bing.com
- Bing will not pass on the users’ query terms to webmasters and marketers.
- You will have limited access to query term data through
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Bing has recently announced that they will now encrypt search traffic by default starting sometime this summer. This comes from a commitment to help keep data safe and secure, and following the industry’s general move to use TLS protocols. Bing users have had the option to encrypt searches for the last year and a half but now do not have to worry about taking this extra step to protect their privacy. All Bing searches will be encrypted. This has several impacts on webmasters and marketers:
The latest numbers by comScore are out and Bing search percent has officially hit the 20% market share in the US: