An article posted on Search Engine Guide titled, “SEO is Like [Insert Analogy Here]” a couple months ago caught my attention, particularly because the very first analogy is one we use often here at 1st on the List Promotion when speaking with prospective clients.

The analogy in the article is worded:

SEO is like a car. You can’t just ask “how much does SEO cost?”

Let’s expand on the analogy here.

You would never walk up to a car salesman and simply ask, “How much does a car cost?”

We all know that there are many factors that determine the final cost of the vehicle such as size, brand, speed, power, gas mileage, make and model, performance reviews and so on. Furthermore, there are other ‘hidden’ or future costs of cars such as annual insurance, maintenance, replacement parts and resale value.

The price you are willing to pay likely depends on some combination of these factors – perhaps you want a European model made in the early 2000’s that goes from 0 to 60 in less than 5 seconds. Or perhaps you are looking for a vehicle that simply gets you from point A to point B.

Search engine optimization is much the same:

  • Some SEO companies or SEO services will simply get your website from point A to point B.
  • Some SEO services focus on short term performance rather than long term value.

The price you pay and what you get are highly correlated. We encourage you to understand exactly what you are getting from any SEO service for the price that you pay. Make sure you compare apples to apples and not apples to oranges when you gather SEO quotes and decide on your provider.

For a free initial Search Engine Optimization consultation that involves the discussion of our SEO Process:

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