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Upon opening the door to the shared entrance of our office building I noticed a small stack of new phone books sitting at the bottom of the stairs. Scribbled on the post it note are the instructions, “for 2nd floor offices” which shows that these books filled with hundreds of local businesses’ carefully spent advertising dollars weren’t even delivered! They are just sitting in a pile.
Where is your phone book?
Where are your advertising dollar being spent?
Is your business advertised in places your potential customers are actually looking?