,

Is Your Mobile Experience Annoying Customers?

Reading Time: 2 minutes

Are you implementing mobile website best practices?

A recent study published by Harris Interactive shows that 9 out of 10 Americans associate negative feelings towards brands with poorly performing mobile experiences, including mobile apps.

Other common negative feelings towards bad mobile experience included being annoyed (75%), frustrated (69%), and along with distrust (19%), anger (13%) and disrespect (12%) to the brand.

Most of the time we relate a positive mobile website experience to proper screen sizes and an easy to use navigation but this study shows that there are other important mobile website best practices that visitors value, including:

  1. It works whenever they need it (75%)
  2. It is fast and has no waiting time (65%)
  3. It performs as expected (62%)
  4. It doesn’t crash (53%)

All of these expectations help to form our Mobile Website Best Practices in 2019.

The key takeaway here, which agrees with everything we have been reading and observing on our clients’ websites, is that people expect efficient, functioning website experiences from their Smartphone, Tablet, and Mobile Device as well as their Desktop.

And they expect it whenever and wherever they need it.

Here are some mobile website statistics and highlights from additional studies on Mobile Website experiences to get you thinking more about how to implement mobile website best practices.

Smartphone and Tablet Owners Respond to Mobile-Optimized Sites

  • 75% of smartphone owners consider the look and feel of a mobile website when deciding whether to purchase from it.
  • Consumers are quick to reward brands for positive mobile experiences.
  • 44% say they would not return to a mobile site that does not function properly or isn’t appealing.

Poor Mobile App Experience Would Drive 1 in 3 to a Competitor

More reasons to implement mobile website best practices:

  • 56% of mobile website application users report issues such as freezing, crashing and errors when accessing branded mobile apps.
  • Only 16% give an app 2 or more attempts if it failed to work.
  • If an app does not work, consumers:
    – Are less likely to use the app (48%)
    – Will switch to a competing app (34%)
    – Will tell others about the bad experience (31%)
    – And be less likely to purchase from the company (31%)

Much of this can be prevented with App SEO optimization.

Smartphone Users Reward Mobile-Friendly Sites, Punish Laggards

  • 2/3 Smartphone internet users are more likely to buy from a mobile-friendly site.
  • 3/4 Smartphone internet users would return to in the future if they have a good experience.
  • 1/2 of respondents said even if they liked a business they would use it less often if its website failed to meet their mobile-friendly standards.

For more information on mobile website best practices, view our Understanding Mobile Website Infographic or learn about our Mobile Website Design Services page.

1st on the List offers custom web design and SEO services to clients throughout Canada and the United States.

Call 1-888-262-6687 for more information.

Carissa Krause

Carissa Krause is a Digital Marketing and Project Specialist at 1st on the List. Over the last 12+ years she has worked in our Abbotsford office with clients on a wide range of projects that include areas like local SEO, project reporting, backlink profile review, content development, strategic planning, and more. Whatever the project may be Carissa focuses on achieving greater efficiencies and putting plans into action. When away from her desk you’ll likely find her drinking all the coffee while sitting on the floor driving cars with her two young boys. Learn more about Carissa.
View all posts
/by